What is Political Marketing?


Academic Literature

Baines, Paul (2011) Political marketing. Sage.

Bowler, Shaun and David M. Farrell (Eds.) (1992). Electoral Strategies and Political Marketing. Macmillan.

Butler, Patrick and Neil Collins (1999). A Conceptual Framework for Political Marketing. In Bruce I. Newman (Ed.), Handbook of Political Marketing. Thousand Oaks, CA: Sage Publications.

Butler, Patrick, Collins, Neil and Martin R. Fellenz (2007). Theory-Building in Political Marketing: Parallels in Public Management. Journal of Political Marketing, vol. 6(2/3): 91-107.

Dann, Stephen, Harris, Phil, Sullivan Mort, Gillian, Fry, Marie-Louise and Wayne Binney (2007). Reigniting the Fire: A Contemporary Research Agenda for Social, Political and Nonprofit Marketing. Journal of Public Affairs, 7: 291-304.

Franklin, Bob (1994). Packaging Politics: Political Communications in Britain's Media Democracy. Edward Arnold.

Giasson, Thierry, Jennifer Lees-Marshment and Alex Marland (2012), ‘Introducing Political Marketing, by Chapter 1 in Political Marketing in Canada edited by Alex Marland, Thierry Giasson and Jennifer Lees-Marshment, UBC

Harris, P. and A. Lock (2010). "EDITORIAL: "Mind the Gap": the rise of political marketing and a perspective on its future agenda." European Journal of Marketing 44(3/4): 297-307.

Henneberg, Stephan (2002). Understanding Political Marketing. In Nicholas O'Shaughnessy and Stephan Henneberg (Eds.), The Idea of Political Marketing. London: Praeger.

Henneberg, Stephan C (2008). "An Epistemological Perspective on Research in Political Marketing." Journal of Political Marketing 7, no. 2 : 151 - 82.

Henneberg, Stephan C., and Nicholas O'Shaughnessy (2007). Theory and Concept Development in Political Marketing: Issues and an Agenda. Journal of Political Marketing, vol. 6(2/3): 5-31.

Henneberg, Stephen (2004). The views of an advocatus dei: Political marketing and its critics. Journal of Public Affairs, vol. 4(3): 225-243.

Kaplan, A. M. and M. Haenlein (2009). "The connection between marketing and public administration: towards a global understanding of public marketing." Revue Francaise du Marketing 224: 49-66.

Kaplan, A. M. and M. Haenlein (2009). "The increasing importance of public marketing: explanation, applications and limits of marketing within public administration." European Management Journal 27(3): 197-212.

Kavanagh, Dennis (1995). Election Campaigning: The New Marketing of Politics. Blackwell.

Lees-Marshment, Jennifer (2001). Political Marketing and British Political Parties: The Party's Just Begun. Manchester, U.K.: Manchester University Press. Ch 1 pp. 2-5

Lees-Marshment, Jennifer (2001). The Marriage of Politics and Marketing. Political Studies, vol. 49(4): 692-713.

Lees-Marshment, Jennifer (2003). Political marketing: how to reach that pot of gold. Journal of Political Marketing, vol. 2(1): 1-32.

Lees-Marshment, Jennifer (2004). The Political Marketing Revolution: transforming the government of the UK. Manchester: Manchester University Press.

Lees-Marshment, Jennifer (2009). What is political marketing? In Political Marketing: Principles and Applications. London and New York: Routledge.

Lees-Marshment, Jennifer (2011) The Political Marketing Game, Palgrave Macmillan

Lees-Marshment, Jennifer (2012)‚ ‘Conclusion: New directions in political marketing practice, political marketing and democracy and future trends' Chapter 28 in the Routledge Handbook of Political Marketing edited by Jennifer Lees-Marshment,  Routledge.

Lilleker, Darren (2007). What is political marketing: a conceptual discussion. UK PSA Conference. Available online at <http://www.psa.ac.uk/journals/pdf/5/2007/Lilleker.pdf>.

Linus, Osuagwu (2008). "Political Marketing: Conceptualisation, Dimensions and Research Agenda." Marketing Intelligence & Planning 26, no. 7 : 793.

Lloyd, Jenny (2005). Square Peg, Round Hole? : Can Marketing-Based Concepts Such As The ‘Product' And The ‘Marketing Mix' Have A Useful Role In The Political Arena? In J. Lees-Marshment, & W. Wymer (Eds.) (2006), Current issues in political marketing. Haworth Press.

Moloney, Kevin (2004). Is political marketing new words or new practice? UK PSA Conference. Available online at <http://www.psa.ac.uk/journals/pdf/5/2004/Moloney.pdf>.

Moufahim, M. and M. Lim (2009). "Towards a Critical Political Marketing Agenda?" Journal of Marketing Management 25(7/8): 763-776.

Newman, Bruce I. (1994). The Marketing of the President: Political Marketing as Campaign Strategy. Sage.

Newman, Bruce I. (1999). The Mass Marketing of Politics. Sage.

Niffenegger, P.B. (1989). Strategies for Success from the Political Marketers. Journal of Consumer Marketing, vol. 6(1): 45-61.

O'Cass, Aron (1996a). Political marketing and the marketing concept. European Journal of Marketing, vol. 30(10/11): 45-61.

O'Cass, Aron (1996b). Political Marketing: marketing, politics and ethical issues. In C. Riquier, and B. Sharp (Eds.), Southern Marketing: Theory and Applications. Proceedings of the 1996 Australian Marketing Educators Conference, Adelaide, vol. II: 24-31.

Ormrod, Robert P (2005). A Conceptual Model of Political Market Orientation. Journal of Nonprofit & Public Sector Marketing, vol. 14(1/2): 47-64.

O'Shaughnessy, Nicholas J. (1990). The Phenomenon of Political Marketing. Macmillan.

Robinson, Jim (2004). Repackaging Our Politicians (cover story). NZ Marketing Magazine, vol. 23(5): 12-19.

Rothschild, Michael (1979). Marketing Communications in Non Business Situations - or Why it's So Hard to Sell Brotherhood like Soap. Journal of Marketing, vol. 43: 11-20.

Samson, Tim (2009). An appliation of Lloyd's product concept: the UK Conservative Party in 2001. In Political Marketing: Principles and Applications, by J. Lees-Marshment. Oxon and New York: Routledge.

Scammell, Margaret (1995). Designer Politics: How Elections are Won. St. Martin's[J3] .

Scammell, Margaret (1999). Political Marketing: Lessons for Political Science. Political Studies, vol. 47(4): 718-39.

Shama, Avraham (1976). The Marketing of Political Candidates. Journal of the Academy of Marketing Science, vol. 4(4): 764-77.

Shapiro, Benson (1973). Marketing for Non-profit Organisations. Harvard Business Review, vol. 51: 123-32.

Wojciech, Cwaline, Andrzej Falkowski and Bruce Newman (2011), Political Marketing: Theoretical and Strategic Foundations, M.E. Sharpe

Wring, Dominic (1996). Political marketing and party development in Britain: A 'secret' history. European Journal of Marketing, vol. 30(10-11): 100-11.

Wring, Dominic (2002). Conceptualising political marketing: a framework for election-campaign analysis. In N. J. O'Shaughnessy and S. Henneberg (Eds.), The Idea of Political Marketing. New York: Praeger.

Wring, Dominic (2005). The Politics of Marketing of the Labour Party. Palgrave Macmillan.

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