Communicating with members

Academic Literature

Cogburn, Derrick L. and Fatima K. Espinoza-Vasquez (2011). ‘From networked nominee to networked nation: examining the impact of Web 2.0 and social media on political participation and civic engagement in the 2008 Obama campaign’. Journal of Political Marketing, 10(1/2): 189–213.

Lebel, Gregory G. (1999). ‘Managing volunteers: time has changed – or have they?’ In Bruce Newman (ed.), Handbook of Political Marketing. Thousand Oaks, CA: Sage.

Lilleker, Darren G. and Nigel A. Jackson (2013). ‘Reaching inward not outward: marketing via the internet at the UK 2010 general election’. Journal of Political Marketing. 12(2–3): 244–61.


Bernie Sanders Pumps up volunteers, November 2015


Bryant, Illana (2008). ‘An inside look at Obama’s grassroots marketing’. Adweek, 12 March.

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