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Knuckey, Jonathan and Jennifer Lees-Marshment (2005). American Political Marketing: George W. Bush and the Republican Party. In D. G. Lilleker & J. Lees-Marshment (Eds.), Political Marketing in Comparative Perspective. Manchester: Manchester University Press.

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Lees, C. (2005). Political marketing in Germany: the case of the SPD. In D. G. Lilleker & J. Lees-Marshment (Eds.),Political Marketing in Comparative Perspective. Manchester: Manchester University Press.

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Lees-Marshment, J (2018), ‘Messy Marketing in the 2017 New Zealand Election: the incomplete market-orientation of the Labour and National Parties’ Chapter 4 in Political marketing and management in the 2017 New Zealand election Palgrave pp. 43-65

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Ormrod, Robert P. (2005). ‘A conceptual model of political market orientation’, in Walter Wymer and Jennifer Lees-Marshment (eds), Current Issues in Political Marketing. Binghamton, NY: Haworth Press.

Ormrod, Robert P. (2007). Political Market Orientation and Its Commercial Cousin: Close Family or Distant Relatives? Journal of Political Marketing, vol. 6(2/3): 69-90.

Ormrod, Robert P., and Stephan C. Henneberg (2009) "Different Facets of Market Orientation: A Comparative Analysis of Party Manifestos." Journal of Political Marketing 8, no. 3: 190 - 208.

Ormrod, Robert Paul and Stephan C. Henneberg (2006). Different facets of market orientation: A comparative exploratory analysis of party manifestos in Britain and Germany. 3rd International Conference on Political Marketing, 05 April 2006.

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Wilcox, John (2014) Case Study 2.3 ‘The Green Party’s SOP/MOP Strategy at the 2011 General Election in New Zealand’ in Political Marketing: Principles and Applications 2^nd edition Routledge

Trudeaumania 2.0 - Media documentary on Justin Trudeau’s rising popularity when he stood to become leader of Canadian Liberal Party, and getting people especially youth more involved, and getting the Liberal Party back on track. published on Apr 5, 2013; visit http://CanuckPolitics.com for more. 8 minutes - https://www.youtube.com/watch?v=dkxfd0KnkgE

Canadian Liberals #RealPriorities Published on Nov 3, 2013 Watch the new ad then add your name to stand up for real priorities:  http://www.liberal.ca/real-priorities...

Canadian PM Justin Trudeau listening in power – ‘CBC NEWS SPECIAL - Canadians interview the prime minister about issues that matter to them’ http://www.cbc.ca/news/politics/face-to-face-prime-minister-1.3427890

US President Obama's backyard initiatives to get back in touch before 2010 mid term elections

• President Obama's Backyard Town Hall In Ohio Thursday, August 19, 2010 http://thepoliticalcarnival.net/2010/08/19/video-president-obamas-backyard-town-hall-in-ohio/
• The Economy and the American Family. Talks about politicians can lose touch.http://www.youtube.com/watch?v=cZ1_FXjMy18&feature=player_embedded
• NV Backyard ad "Backyard" highlights John McCain's continued support for storing nuclear waste at Yucca Mountain, despite scientific evidence that raises serious questions about its safety.http://www.youtube.com/watch?v=lX-ed4_Km2Q&feature=player_embedded
• Backyard (4) in Falls Church VA - Health Care Town Hall  http://www.youtube.com/watch?v=pTYY9f56-ss&feature=related http://www.youtube.com/watch?v=pTYY9f56-ss http://www.youtube.com/watch?v=rI-Erfhc-AM

UK PM Tony Blair's attempts to regain a market-orientation

• Comic Relief: Catherine Tate meets Tony Blair, September 2007, 4:35 http://www.youtube.com/watch?v=sfkjvagVsRI&feature=fvst
• All in a day’s work, September 2007, 3:36 http://www.youtube.com/watch?v=ZE7DyoWc_sI&feature=related
• (Comical interpretation) Tony Blair regenerates into David Tennant on Dead Ringers, March 2007, 2:49 http://www.youtube.com/watch?v=kzlOBn029b8

John Utting, UMR pollster, talking about where Kevin Rudd, former Australian Prime Minister, went wrong and polling http://www.switzer.com.au/business-news/news-stories/where-did-rudd-go-wrong/

• Post –election comments after the 2014 NZ election about the Labour Party ‘Something wrong with the way Labour talks to NZ - former staffer’ (2:18) September 22, 2014 Breakfast Deborah Mahuta-Coyle discussed the election defeat http://tvnz.co.nz/breakfast-news/something-wrong-way-labour-talks-nz-former-staffer-video-6087763
• UK Labour loss of market-orientation - https://youtu.be/f1oAEyk4sdY The rise of Jeremy Corbyn in Labour leadership race? - Newsnight" on YouTube – see especially interview with Chuka Umanna see especially interview about 2.36m in on how the party should respond to voters/needs to hear their message
• National leader John Key out of touch, 2016 - https://www.tvnz.co.nz/one-news/new-zealand/john-key-labelled-touch-telling-homeless-aucklanders-go-winz.html?autoPlay=4895289859001

Newly re-elected NZ PM John Kay talks about the need to avoid arrogance and not take the Government off to the right. Several media clips about this. On election night see http://www.radionz.co.nz/news/political/255131/mps-to-be-sworn-in-on-20-october. On  Monday 22 sept evening – Campbell live http://www.tv3.co.nz/CAMPBELL-LIVE-Monday-September-22-2014/tabid/3692/articleID/103019/MCat/2908/Default.aspx; Key on breakfast http://tvnz.co.nz/vote-2014-news/key-won-t-let-mps-get-arrogant-after-emphatic-victory-6087715 (short) and http://tvnz.co.nz/breakfast-news/john-key-committed-deliver-strong-result-nz-video-6087759 (long); Key on first line, tv3, Monday 22^nd September http://www.3news.co.nz/politics/keys-priorities-economy-education-and-the-flag-2014092209 and

Key on seven sharp http://tvnz.co.nz/seven-sharp/john-key-now-video-6089095 and also see http://www.stuff.co.nz/national/politics/10526769/John-Key-starts-coalition-talks and Key on radio New Zealand  (podcast not audio) http://www.radionz.co.nz/national/programmes/morningreport/audio/20150541/john-key-is-warning-his-ministers-and-mps-not-to-become-arrogant-in-their-third-term-of-government.

Q&A, 2016 http://tvnz.co.nz/q-and-a-news/helen-clark-resolute-in-bid-top-un-job-video-6494411

"The truth is that the modern politics in democratic societies has become a bit like a consumer exercise. You try something; you try something else….You have your strong core of supporters but you must get centre ground voters. 

NZ National ‘Gearing up for 2020’, End of 2018, https://www.facebook.com/NZNATS/videos/996470907212454/

Rule #1: It’s Not About You – Political Trade Secrets (June 2015) – Article by campaign consultant Sean Bartley on how candidates should primarily be focusing on voters and the issues that concern them.

Democrats, in a stark shift in messaging, to make big tax-break pitch for middle class – The Washington Post (January 2015) – Article discussing leading Democrats decision to attempt to address income inequality by creating more tax breaks for the middle class following the unpopularity of Obama’s economic approach the previous year.

http://www.google.com/hostednews/afp/article/ALeqM5hOSuWPRWNvgqS_rAHLjki7GA6DZw Obama: from someone's backyard to the global stage, By Stephen Collinson (AFP)

http://www.kaiserhealthnews.org/Daily-Reports/2010/September/23/Sept-23-Big-Picture-Stories.aspx At Six Month Anniversary, Obama Touts Benefits Of Health Care Law

Consultants paper on Reconnecting the Prime Minister, Tony Blair 2004-5 http://www.promisecorp.com/documents/Reconnecting_the_Prime_Minister.pdf

Langmaid Roy, Charles Trevail and B Hayman (2006). Reconnecting the Prime Minister. Paper presented at the Annual conference of the Market Research Society, London - discussion of the work and link to download on http://www.langmaidpractice.com/blog/reconnecting-the-prime-minister/

Understanding Canada’s 2015 Election Result: Listening Strategy and Political Marketing | Jennifer Lees-Marshment – Pacific Outlier – Article discussing the 2015 Canadian election result in relation to the field of political marketing, particularly highlighting the importance of ‘listening’ or market-orientation.

What Justin Trudeau’s Remarkable Rise Teaches Us About the Future of Political Marketing – Medium (December 2015) – Article discussing the successes behind Trudeau’s style of campaigning and political marketing, particularly praising his ability to “create powerful moments that contain massive viral potential.”