Tone

Now that you know how to pause and stress in the right places, you can begin giving expressive power to your presentation by making full use of the rise and fall of your voice.

The following will help you practise what you have learnt so far.

Exercise

Listen to the following recording and try to notice how the speaker keeps their voice up or level in the middle of statements, and lets it drop at the end:

As a business EVOLVES
it goes through FOUR BASIC STAGES.
And at every stage of the business LIFE cycle
your company's financial needs are going to CHANGE.

SO, what are those FOUR STAGES?

Well, obviously, when your business is NEW
what you need most of ALL
is INVESTMENT capital
and a detailed BUSINESS plan.

But once your business is established and GROWING
and you've got a solid CUSTOMER base,
then it's time to look into INVESTMENT
and the proper use of your RESOURCES.

Companies that fail to GROW
simply DECLINE.
SO as your business EXPANDS,
you're almost certainly going to need additional FINANCING.

And FINALLY,
by the time the business is MATURE,
you'll want to get an accurate VALUATION
so that, should you WANT to,
you can sell off the company at a decent PROFIT.

Now practise the extract on the left until you are happy with the way you sound, then compare your version with the one on the recording provided.

[1.5 MB]

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