Writing a marketing plan

A marketing plan describes a company's advertising and marketing efforts for a set period. It includes a statement of the marketing situation, a discussion of target markets and company positioning and a description of the marketing mix the company intends to use to reach its marketing goals.

Some helpful resources when writing a marketing plan:

• How to write a marketing plan from KnowThis.com
  Step-by-step approach with sample plans
  
  
• How to write a marketing plan - ANZ Biz Hub
  A five-step plan from ANZ bank
  
  
• Write a marketing plan - Business Victoria (Australia)
  Includes template