You want your research and papers to be discoverable.
- Choose keywords and phrases and use these throughout the title and abstract. When searching Google Scholar the algorithm means those papers that have the searched words in their title usually surface to the top of the results list. For more see How to choose effective keywords for your article.
- Title is important.
- Choose a smart title for your article/paper that describes and incorporates key phrases and words related to your topic.
- Title length is ideally 15 words or less
- Keywords or phrases should be the first 7 to 8 words of the title. Say what it is about early in the title.
- Cutesy title to stimulate interest? Maybe but make sure the subtitle is plain and has keywords and phrases about your topic
- Don't use abbreviations or acronyms
- Abstract. Express key points and findings in simple language. Remember Google shows the first 65 characters for an item.
- If you research is about New Zealand or is New Zealand based/focused please make sure to include the phrase New Zealand somewhere in the abstract so your papers are more easily surfaced in database searches.
- If your research is about Pacific populations in New Zealand please consider using the terms Pacific peoples or use Pasifika in the abstract.
- Google search marketing for academic articles includes handy tips for keywords, abstract, graphics and more
- Link your paper from where ever you can eg institutional respositories and preprints such as medRxiv, PsyArXiv and BioRxiv.