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Marketing groups and movements

This section focuses on marketing by and within interest groups

Academic literature

Bailey, J., R. A. Price, et al. (2009). Marketing Unions to Young People: recruiting and 'rusting on'. Labour, Capital and Change - Proceedings of the 23rd Conference of the Association of Industrial Relations Academics of Australia and New Zealand, Newcastle, Australia.

Bailey, J., R. Price, et al. (2010). "Daggy Shirts, Daggy Slogans? Marketing Unions to Young People." Journal of Industrial Relations 52(1): 43-60.

Becker, Amy B. (2013). "Star Power? Advocacy, Receptivity, and Viewpoints on Celebrity Involvement in Issue Politics." Atlantic Journal of Communication no. 21 (1):1-16.

Busby, Robert, and Sue Cronshaw. (2015). "Political Branding: The Tea Party and Its Use of Participation Branding." Journal of Political Marketing no. 14 (1/2):96-110.

Calfano, B. R. (2010). "The Power of the Brand: Beyond Interest Group Influence in U.S. State Abortion Politics." State Politics & Policy Quarterly 10(3): 227-247.

Foster, Émilie, Raymond Hudon and Stéphanie Yates (2012) ‘Advocacy Coalitions Strategies: Tensions about Legitimacy in Environmental Causes' Chapter 24 in the Routledge Handbook of Political Marketing edited by Jennifer Lees-Marshment,  Routledge.

Foster, Émilie and Patrick Lemieux (2012) ‘Selling a cause: Political marketing and interest groups' Chapter 10 in Political Marketing in Canada edited by Alex Marland, Thierry Giasson and Jennifer Lees-Marshment, UBC

Harris, Phil and Craig Fleisher (2005), Handbook of Public Affairs

Harris, P; H Gardner, N Vetter (1999) ‘Goods over God"-Lobbying and Political Marketing: A Case Study of ...- Handbook of Political Marketing, Thousand Oaks, Sage

Harris, Phil. Lobbying and Public Affairs in the UK: The Relationship to Political Marketing. Doctoral thesis. At

Harris, P (2002) The Evolution of Strategic Political Lobbying in the UK and the Psychological Network Underpinning Machiavellian Marketing  Journal of Political Marketing Volume 1, Issue January 2002 , pages 239 - 251

Harris, P and A. Lock ‘Sleaze or clear blue water?: The evolution of corporate and pressure group representation at the major UK party conferences' Journal of Public Affairs, Volume 2, Number 3, 1 August 2002 , pp. 136-151(16)

Harris, P and C McGrath - 2008 Lobbying and political marketing: a neglected perspective and research agendaavailable at

Kovacs, Rachel (2001) Relationship building as integral to British activism: its impact on accountability in broadcasting Public Relations Review Volume 27, Issue 4, Winter, Pages 421-436

Lees-Marshment, J. (2003) "Marketing good works : New trends in how interest groups recruit supporters",Journal of Public Affairs, 3(4): 358-70.

Lees-Marshment, J. (2004) The political marketing revolution. Transforming the government of the UK, Manchester (UK): Manchester University Press - chapter 5 on charities

Marland, Alex. (2014). "If Seals Were Ugly, Nobody Would Give a Damn: Propaganda, Nationalism, and Political Marketing in the Canadian Seal Hunt." Journal of Political Marketing no. 13 (1/2):66-84.

Miller, William J. (2014) ‘Marketing Policy through Influencing Candidates: How the Tea Party Impacted Government through Individual Party Politicians’ Chapter  6 in Jennifer Lees-Marshment, Brian Conley and Kenneth Cosgrove (eds) Political Marketing in the US. New York; Routledge.

Morin, David T., and Mark A. Flynn. (2014). "We Are the Tea Party!: The Use of Facebook as an Online Political Forum for the Construction and Maintenance of in-Group Identification during the “GOTV” Weekend." Communication Quarterly no. 62 (1):115-133.

Turcotte, André and Vincent Raynauld (2014) Boutique Populism: The Tea Party, Social Media and the Emergence of a New Populism Chapter 4 in Jennifer Lees-Marshment, Brian Conley and Kenneth Cosgrove (eds) Political Marketing in the US. New York; Routledge.

Vigso, O. (2010). "Extremist Stickers: Epideictic Rhetoric, Political Marketing, and Tribal Demarcation." Journal of Visual Literacy 29(1): 28-46.


"Are Voters Choosing Candidates or Special Interest Groups?" 3.52


Using research to create ads to increase support/reduce opposition to marriage equality discusses the case and shows the ads.

'Unions ACT brings American-style pledges to ACT politics' discusses using public sector frontline staff e.g. firefighters to get support, and getting people to pledge support before election day



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