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Marketing Parliaments

Marketing can be used within parliaments in a non-partisan way to market the institution and in a partisan way to get legislation passed.

Academic literature

Ahmad, Nyarwi. (2017). "Political Marketing Management of Parliament Under the Presidential Government System: A Lesson Learned from the Indonesia House of Representative Post–New Order Soeharto." Journal of Political Marketing 16(2): 71-94.

Balestrini , Pierre and Paul Gamble (2011) Confronting EU unpopularity: the contribution of political marketing’ in Contemporary Politics, Volume 17, Number 1, March 2011 , pp. 89-107 

Lees-Marshment, Jennifer (2004) 'Marketing parliaments' chapter 8 in The political marketing revolution Manchester University Press

Segal, H. (2004). "Failing legitimacy: the challenge for Parliamentarians." Canadian Parliamentary Review 27(1): 30.

Winetrobe, Barry (2001), Realising the Vision: A parliament with a purpose. An audit of the first year of the Scottish Parliament. The Constitution Unit, UCL, London. October.

Winetrobe, Barry (2002), ‘Political but not Partisan: Marketing Parliaments and their Members' Practitioner paper for Political Marketing Conference, Aberdeen, 20 September.

Winetrobe, Barry K and Janet Seaton. (2000), Creating a new Parliament in the UK: the first year of the Scottish Parliament. Paper delivered at the 2000 Annual Meeting of the American Political Science Association August 31-September 3, 2000.

Winetrobe, Barry'Political but not partisan: Marketing parliaments and their members' by Journal of Legislative Studies, Volume 9, Number 1, March 2003 , pp. 1-13(13)

Wojciech, Cwaline, Andrzej Falkowski and Bruce Newman (2011), Political Marketing: Theoretical and Strategic Foundations, M.E. Sharpe - Chapter 7 Postelection Marketing: Maintaining and Enhancing Relationship With Voters (section on Marketing-Oriented Parliament)



Scottish Parliamentary Corporate Body. (2001b). Procedures Committee. The Scottish Parliament: Official Report. Tuesday 26 June (morning). The Stationery Office/

Scottish Parliamentary Corporate Body. (2001c). Procedures Committee. The Scottish Parliament: Official Report. Tuesday 18 October (morning). The Stationery Office/

Scottish Parliamentary Corporate Body. (2003a), The Scottish Parliament 1999-2003: Working for you. Available from

Scottish Parliamentary Corporate Body. (2003b), Annual report 2003 available from

Scottish Parliamentary Corporate Body. (2003c), The Founding Principles of the Scottish Parliament: the application of Access and Participation, Equal Opportunities, Accountability and the Power Sharing in the work of the Parliament. Available from

Practitioner literature

Cook, Robin. (2001), ‘A Modern Parliament in a Modern Democracy,' State of the Union Annual Lecture by Rt Hon Robin Cook MP, Leader of the House. The Constitution Unit. December.

Hansard Society Commission on Parliamentary Scrutiny (2001), The Challenge for Parliament: Making Government Accountable. London. Vacher Dod.

Seaton, Janet (2002), Marketing the Scottish Parliament: Whose line is it anyway? Paper presented at the Political Marketing Conference, Aberdeen, September 2002.

The United Kingdom Parliament (2002), Second Report from the Select Committee on the Modernisation of the House of Commons.Published at

Winetrobe, Barry (2003), ‘Working in, with and for parliaments,' item by Parliamentary and Constitutional Consultant, Political Marketing Group Newsletter, 5 March

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