POLITICS 345
Political Marketing
Home
Suggestion box
Introduction to Political Marketing
Political Marketing Approaches
Political goals, market and product
Political Marketing & its parent disciplines: Political science and Marketing
Studying and Researching Political Marketing
Acknowledgements
Political Strategy
Targeting
Positioning Strategies
Attack and Defence Strategies
Sales and Market-Orientations
Populist Strategies
Strategy and the environment
Measuring political strategy
Strategy in Government
Implementing political strategy
Political Market Research
The Political Market
Political Consumer Behaviour
Polling & surveys
Segmentation (& voter profiling)
Micro-targeting
Big data - analytical and experimental marketing
Focus groups
Co-creation/deliberative
Opposition/candidate/policy research
Global knowledge transfer/public records/data
Informal low cost PMR
Using PMR
Consultation
Political Branding
Criteria for effective political brands
Branding Political Leaders
Branding Candidates
Branding Parties
Policy, Government and Programme branding
City and Nation branding
Maintaining/Rebranding
Internal Political Marketing
Understanding volunteer demands
Creating volunteer-friendly organisations
Viewing volunteers as part-time political marketers
Creating unity & considering members/primary voters
Managing Political Marketing Staff and Resources
Relationship marketing within Political Parties and Campaigns
Fundraising
Central versus Local versus Volunteer control
Static or Broadcast Political Marketing Communication
Marketing Communication of Candidates & Leaders
Research-led campaign communication
Advertising & marketing/MO
Insights marketing
Guerrilla marketing
Celebrity marketing
Get out the vote
Direct marketing
Targeted communication
Mobile, virtual and digital marketing
Selling policy
Communicating Change
Communicating incumbent politicians
Crisis and issues management
Integrated Marketing Communications
Campaigns
Social Marketing
PM & Media Management
PM & Gender
Relational and Interactive Political Marketing Communication
E-Marketing
Public Relations
Interactive and Responsive Leadership Communication
Voters Marketing for/against politicians/parties
Reputation Management
Political Delivery Marketing
Delivery Challenges
Pre-Election Delivery
Making Delivery happen in power
Managing problems in delivery
Communicating Progress and Success
Marketing Parliaments
Marketing Minor Parties
Marketing groups and movements
Political Marketing Consultants
Political Marketing and Democracy
Political Leadership
Citizenship
Political Participation
Representation
Policy
Principle and Ethics
Teaching political marketing
Textbooks in Political Marketing
Course outlines in Political Marketing/Political Management
Country and Election studies
Documentaries, movies & tv programmes
Movies
TV programmes
Movies
Authorised documentaries
TV programmes
Unauthorised documentary style programmes
Researching Political Marketing
The Political Marketing Group
Practising Political Marketing