POLITICS 345

Political Marketing

• Home
• Suggestion box
• Introduction to Political Marketing
  • Political Marketing Approaches
  • Political goals, market and product
  • Political Marketing & its parent disciplines: Political science and Marketing
  • Studying and Researching Political Marketing
• Acknowledgements
• Political Strategy
  • Targeting
  • Positioning Strategies
  • Attack and Defence Strategies
  • Sales and Market-Orientations
  • Populist Strategies
  • Strategy and the environment
  • Measuring political strategy
  • Strategy in Government
  • Implementing political strategy
• Political Market Research
  • The Political Market
  • Political Consumer Behaviour
  • Polling & surveys
  • Segmentation (& voter profiling)
  • Micro-targeting
  • Big data - analytical and experimental marketing
  • Focus groups
  • Co-creation/deliberative
  • Opposition/candidate/policy research
  • Global knowledge transfer/public records/data
  • Informal low cost PMR
  • Using PMR
  • Consultation
• Political Branding
  • Criteria for effective political brands
  • Branding Political Leaders
  • Branding Candidates
  • Branding Parties
  • Policy, Government and Programme branding
  • City and Nation branding
  • Maintaining/Rebranding
• Internal Political Marketing
  • Understanding volunteer demands
  • Creating volunteer-friendly organisations
  • Viewing volunteers as part-time political marketers
  • Creating unity & considering members/primary voters
  • Managing Political Marketing Staff and Resources
  • Relationship marketing within Political Parties and Campaigns
  • Fundraising
  • Central versus Local versus Volunteer control
• Static or Broadcast Political Marketing Communication
  • Marketing Communication of Candidates & Leaders
  • Research-led campaign communication
  • Advertising & marketing/MO
  • Insights marketing
  • Guerrilla marketing
  • Celebrity marketing
  • Get out the vote
  • Direct marketing
  • Targeted communication
  • Mobile, virtual and digital marketing
  • Selling policy
  • Communicating Change
  • Communicating incumbent politicians
  • Crisis and issues management
  • Integrated Marketing Communications
  • Campaigns
  • Social Marketing
  • PM & Media Management
  • PM & Gender
• Relational and Interactive Political Marketing Communication
  • E-Marketing
  • Public Relations
  • Interactive and Responsive Leadership Communication
  • Voters Marketing for/against politicians/parties
  • Reputation Management
• Political Delivery Marketing
  • Delivery Challenges
  • Pre-Election Delivery
  • Making Delivery happen in power
  • Managing problems in delivery
  • Communicating Progress and Success
• Marketing Parliaments
• Marketing Minor Parties
• Marketing groups and movements
• Political Marketing Consultants
• Political Marketing and Democracy
  • Political Leadership
  • Citizenship
  • Political Participation
  • Representation
  • Policy
  • Principle and Ethics
• Teaching political marketing
  • Textbooks in Political Marketing
  • Course outlines in Political Marketing/Political Management
• Country and Election studies
• Documentaries, movies & tv programmes
  • Movies
    • TV programmes
    • Movies
  • Authorised documentaries
  • TV programmes
  • Unauthorised documentary style programmes
• Researching Political Marketing
• The Political Marketing Group
• Practising Political Marketing