POLITICS 345
Political Marketing
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Introduction to Political Marketing
Academic Literature
General and overview
Audio-visual
The potential problems with consumer choice in politics
Rise of political marketing and consumerism (Canada)
General discussions about political marketing
Websites
Why PM is worth studying
Political Management programmes
Political Marketing Approaches
Academic Literature
Audio-Visual
Websites
Political goals, market and product
Academic Literature
Audio-Visual
The limitations of the concept of politics as a product
Websites
Political Marketing & its parent disciplines: Political science and Marketing
Academic Literature
Audio-Visual
Websites
Studying and Researching Political Marketing
Academic Literature
Audio-Visual
Websites
Acknowledgements
Political Strategy
General and overview
Audio-Visual
Media programme discussion of the problems and difficulties of campaign strategy and how it can be thrown off course in regard to NZ National Party
Obama Campaign Discussions of strategy
Australia
New Zealand 2014 election
Websites
US Democrats post 2014 strategy discussions
NZ 2014 election
Targeting
Academic Literature
Audio-Visual
Websites
Positioning Strategies
Academic Literature
Audio-Visual
Websites
Attack and Defence Strategies
Academic Literature
Audio-Visual
Strategic attack ads
Negative attack ads
Attack from Canadian Conservatives on Justin Trudeau -
Websites
Sales and Market-Orientations
Academic Literature
Audio-Visual
Justin Trudeau, Canadian Liberal Party leader responsiveness
Attempts to stay/regain MOP in government
Australian PM Kevin Rudd
Failure to achieve or loss of a market-orientation
Avoiding decline of market-orientation
How parties need to occupy the centre ground – former NZ Labour PM Helen Clark
NA National launching have your say campaign
Websites
Discussion of Obama's backyard initiative
Re-connecting UK PM Tony Blair
Canadian 2015 Election
Populist Strategies
Academic Literature
Audio-Visual
Websites
Strategy and the environment
Academic Literature
Audio-Visual
Websites
Measuring political strategy
Academic Literature
Audio-Visual
Websites
Strategy in Government
Academic Literature
Audio-Visual
Obama Government discussions of strategy
Challenges of staying market-oriented in government
Websites
Implementing political strategy
Academic Literature
Audio-Visual
Problems Implementing Market Orientation
Websites
Political Market Research
Academic Literature
Audio-Visual
Intro to polls and focus groups
Pollsters in politics
The research behind communication
The Dial/Worm/Polygraph
Websites
The Political Market
Academic Literature
Audio-Visual
Giving us what we want? - The Persuaders program
Websites
Political Consumer Behaviour
Academic Literature
Audio-Visual
Disadvantages of the Political Consumer
The Rise of the Political Consumer and the Changing Market
Political Techniques and Commercial Techniques
What political consumers/voters want
Websites
Polling & surveys
Academic literature
Audio-visual
The nature of political polling
Reports on polls in different countries
Parody of polling
David Flaherty on Polling
Websites
Examples of market research firms
Segmentation (& voter profiling)
Academic literature
Audio-visual links
Ethnic targeting
Targeting Women
Micro-targeting
Website links
Micro-targeting
Academic literature
Audio-Visual
Generic
US 2012 Presidential election
2011 Targeting in Canada
UK election 2010 targeting
New Zealand 2011 Election
Ethnic targeting
Websites
Big data - analytical and experimental marketing
Academic Literature
Audio-Visual
Big data in campaigns
Presentations on data, Workshop on Media and democracy conference, Canada, 2012
In government and policy
Websites
Media discussions of big data in politics
Big data and analytic companies
Focus groups
Academic Literature
Audio-visual
Introduction to focus groups
Discussions and examples of focus groups in politics
Websites
Co-creation/deliberative
Academic literature
Audio-visual
Websites
Opposition/candidate/policy research
Academic Literature
Audio-Visual
Explaining opposition research
Lack of opposition research, Trump's Presidential campaign bid, 2016
Impact of opposition research - Obama 2008 election example
Other US examples
Websites
Global knowledge transfer/public records/data
Academic Literature
Audio-visual
General
Crosby-Textor style ads
Similar Oz/Nz Labour styles
Australia-UK connection
Canada-Australia
UK-USA
Websites
Informal low cost PMR
Academic Literature
Audio-Visual
Prime Ministers listening to taxi passengers
Letters from the public
Websites
Using PMR
Academic Literature
Audio-Visual
Websites
Consultation
Academic literature
Australia
Australian government consultation
UK
UK Government consultation
USA
US goverment consultation
NCLB Listening and Learning Tour
New Zealand
Other Countries
Northern Ireland
Canada
Interrnational
Audio-visual
Kevin Rudd Australian Labor Government Australia 2020
US President Obama - Public Consultations
UK PM Brown Public Consultations
Websites
Political Branding
Academic Literature
General and overview
Audio-visual
UK - 2010 election
Websites
NZ 2014 Election
Generic
Criteria for effective political brands
Academic Literature
Audio-Visual
Websites
Branding Political Leaders
Academic Literature
Audio-Visual
US - Obama
UK - Gordon Brown
New Zealand
Australia - Kevin Rudd brand
Websites
Branding Candidates
Academic Literature
Audio-Visual
Websites
Articles on presidential candidate Mitt Romney
Branding Parties
Academic Literature
Audio-Visual
Branding and various parties
Branding survey sent to members
Websites
Branding Green parties
Policy, Government and Programme branding
Academic Literature
Audio-Visual
Websites
Canada Harper government branding
City and Nation branding
Academic Literature
Audio-Visual
NZ Story
Branding various countries
Branding Nuclear-free
Websites
NZ Story and 100% Pure
Auckland council, New Zealand, rebranding
NZ all of government brand
Canada
Maintaining/Rebranding
Academic Literature
Audio-Visual
Websites
Re-branding Tony Blair
Media discussions of rebranding the US Republicans
Internal Political Marketing
Academic Literature
General and overview
Audio-visual
Websites
Understanding volunteer demands
Academic Literature
Audio-Visual
Websites
Creating volunteer-friendly organisations
Academic Literature
Audio-Visual
Websites
Viewing volunteers as part-time political marketers
Academic Literature
Audio-Visual
US 2016 Presidential election
US 2012 presidential election Obama campaign
US campaign discussions with volunteers about strategy
Obama Government 2008-2012
2007/8 Clinton democratic nomination campaign
Websites
Obama/US Democratic party & government
Creating unity & considering members/primary voters
Academic Literature
Audio-Visual
Websites
Managing Political Marketing Staff and Resources
Academic Literature
Audio-Visual
Websites
Relationship marketing within Political Parties and Campaigns
Academic Literature
Audio-Visual
Websites
Obama/US Democratic party & government
Fundraising
Academic Literature
Audio-Visual
US 2012 presidential election Obama campaign
Australia
Campaign Fundraising for the US 2014 Midterm Elections
Canada - Justin Trudeau Liberals
Labour Review of 2014 NZ Election
Websites
US 2016 Primaries
Central versus Local versus Volunteer control
Academic Literature
Audio-Visual
Websites
Static or Broadcast Political Marketing Communication
Academic Literature
Audio-Visual
Giving us what we want? - The Persuaders program
Crafting communication
Websites
Marketing Communication of Candidates & Leaders
Academic Literature
Audio-Visual
Strategic attack ads
Amusing ads
Websites
UK PM Gordon Brown
Research-led campaign communication
Academic Literature
Audio-Visual
Websites
US 2012 election
Advertising & marketing/MO
Academic Literature
Audio-Visual
Websites
Insights marketing
Academic Literature
Audio-Visual
Websites
Guerrilla marketing
Academic Literature
Audio-Visual
Websites
Celebrity marketing
Academic Literature
Audio-Visual
Celebrity marketing in the US
UK PM Gordon Brown
Websites
Get out the vote
Academic Literature
Audio-Visual
Non-partisan
Partisan
Websites
Direct marketing
Academic Literature
Audio-Visual
Websites
Targeted communication
Academic Literature
Audio-Visual
Ads targeting women
Targeting in politics
Ethnic targeting
Targeting students
Websites
Mobile, virtual and digital marketing
Academic Literature
Audio-Visual
Websites
Selling policy
Academic Literature
Audio-Visual
Canada
Australia
Selling Health Care insurance, Obama USA
USA President Obama: Policy Initiatives
George W Bush presidency selling war
New Zealand
Thatcher Conservative government selling privatisation in the UK
UK PM Brown policy initiatives
Referendum campaigning
Websites
Website featuring links to US Government Ads
Selling Obama care
Australia, Kevin Rudd
Key Government, New Zealand
Australian PM John Howard work choices advertising
Communicating Change
Academic Literature
Audio-Visual
Websites
Communicating incumbent politicians
Academic Literature
Audio-visual Links
Websites
Marketing Malcolm Turnbull
Crisis and issues management
Academic Literature
Audio-Visual
NZ PM John Key and handling earthquake
Campaign crisis management
Gordon Brown "Bigotgate" issue in the UK 2010 campaign
Fictional movie US President discussing a potential disaster
UK David Cameron advisor
Websites
Integrated Marketing Communications
Academic Literature
Audio-Visual
Websites
Campaigns
Academic Literature
Audio-visual Links
Generic
New Zealand Campaigning
United States Campaigning
Green party amusing ad
Websites
Practical Campaign Advice
Canadian 2015 Election
Social Marketing
Academic literature
Audio-visual links
US White House Let's Move campaign 2014
Public health campaigns - Australia
Generic discussion of government and advertising
Websites
Spanish anti child abuse campaign
UK media discussion of UK govt campaigns
Canada
United States
Switzerland
PM & Media Management
Academic Literature
Audio-visual Links
Range of leaders on popular TV shows
Websites
PM & Gender
Academic literature
Relational and Interactive Political Marketing Communication
Academic Literature
Overview
Audio-visual
Websites
E-Marketing
Academic Literature
Audio-Visual
Websites
UK 2015 General Election
Public Relations
Academic Literature
Audio-Visual
What is public relations?
Leader relationship building communication
Protest at government proposal for mining in conservation land (NZ)
Explanatory communication
Amusing communication
Websites
Canadian PM Stephen Harper 24/Seven videos
Interactive and Responsive Leadership Communication
Academic Literature
Audio-Visual
Canadian PM Justin Trudeau
USA\ President Obama - Market-Oriented Communications
NZ PM Jacinda Ardern
New Zealand PM John Key and Bill English
UK PM Gordon Brown
Various examples
Websites
Voters Marketing for/against politicians/parties
Academic Literature
Audio-Visual
Websites
Reputation Management
Academic Literature
Audio-Visual
Websites
Political Delivery Marketing
Academic Literature
General and overview
Websites
Audio-visual
Delivery Challenges
Academic Literature
Audio-Visual
Insatiable demand
Challenges generally
Websites
Pre-Election Delivery
Academic Literature
Audio-Visual
Canadian 2015 election
UK 2010 election
Making plans clear
Websites
Making Delivery happen in power
Academic Literature
Audio-Visual
Canada copying UK delivery unit
Websites
Discussion of delivery units around the world
Discussions about delivery
Tracking delivery
Managing problems in delivery
Academic Literature
Audio-Visual
Delivery communication around the world recession/global financial crisis
NZ Government
Websites
Communicating Progress and Success
Academic Literature
Audio-Visual
Canadian PM Justin Trudeau
Obama Keeping his word 2012 campaign election ads
US President Barack Obama 2008-12
UK Liberal Democrats in power 2010-2015
UK Conservative Party 2015
UK Labour Blair Government 1997-2005
UK Labour Blair-Brown Government 2005-2010
Websites
Marketing Parliaments
Academic literature
Audio-visual
Websites
Practitioner literature
Marketing Minor Parties
Marketing minor parties
Academic literature
Audio-visual
Websites
Marketing groups and movements
Academic literature
Audio-Visual
Websites
Political Marketing Consultants
Academic Literature
Practitioner literature
Audio-Visual
Presentations by practitioners
Interviews with consultants
Pollsters
Discussion of consultants working across countries
The Axe Files
Websites
Canadian 2015 Election
Political Marketing and Democracy
General
Websites
Audio-visual
Political Leadership
Academic Literature
Audio-Visual
Discussions of marketing and leadership
Marketing and Leadership in Politics: What businesses can learn from President Obama
Websites
Poll driven leadership changes -
Poll driven leadership changes - Australia
Citizenship
Academic Literature
Audio-Visual
Consumer weaknesses - ignorance, instatiable demand
Problems with voters as consumers
Websites
Political Participation
Academic Literature
Audio-Visual
Websites
Representation
Academic Literature
Audio-Visual
Parody
Documentary
E-marketing forging link between government and citizens
Media indepth discussions about technologys impact
Websites
Policy
Academic Literature
Audio-Visual
New Democracies and democratic implications
Marketing war
Big data and improving policy/public sector
Justin Trudeau
Websites
Principle and Ethics
Academic Literature
Audio-Visual
Mock ad of poll driven design
Documentary on use of big data in elections
Movie mockery of over responsiveness to voters
Discussion on attack ads in Canada
Websites
Teaching political marketing
Teaching Political Marketing
Textbooks in Political Marketing
Course outlines in Political Marketing/Political Management
Political Marketing - Undergraduate
Political marketing - Graduate
Political management- Graduate
Other related courses
Country and Election studies
Documentaries, movies & tv programmes
Documentaries, movies and tv programmes
Movies
Game Change
Primary Colours
No
Ides of March
The Iron Lady
Our Brand is Crisis
TV programmes
Movies
Authorised documentaries
MITT
Our Brand is Crisis
TV programmes
Scandal
House of Cards
Commander in Chief
West Wing
Borgen
Unauthorised documentary style programmes
The Hollow Men
US Presidential Election
Researching Political Marketing
Methodology for Political Marketing Research
Academics on Political Marketing in the Media
The Political Marketing Group
Practising Political Marketing
Media articles and videos
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