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Criteria for effective political brands

Academic Literature

Ahmed, Mirza Ashfaq, Suleman Aziz Lodhi, and Zahoor Ahmad. (2015). "Political Brand Equity Model: The Integration of Political Brands in Voter Choice." Journal of Political Marketing.

Butler, Daniel M., and Powell, Eleanor N. (2014). “Understanding the Party Brand.” Journal of Politics 76 (2): 492–505 (NB: lacks political marketing references/concepts)

Cosgrove, Kenneth M. (2012). ‘Political branding in the modern age - effective strategies, tools & techniques,' Chapter 9 in Jennifer Lees-Marshment (ed) Routledge Handbook of Political Marketing. New York: Routledge: 107-123.

Downer, L. (2016) Political Branding Strategies: Campaigning and Governing in Australian Politics. Basingstoke: Palgrave Macmillan

French, Alan, and Gareth Smith (2010). "Measuring political brand equity: a consumer oriented approach." European Journal of Marketing 44(3-4): 460-477.

Jones, David R. (2015). "Partisan Polarization and the Effect of Congressional Performance Evaluations on Party Brands and American Elections." Political Research Quarterly no. 68 (4):785-801 (NB: lacks political marketing references/concepts)

Needham, Catherine (2005). ‘Brand leaders: Clinton, Blair and the limitations of the permanent campaign’. Political Studies, 53(2): 343–61.

Nielsen, Sigge Winther. (2016). "Measuring Political Brands: An Art and a Science of Mapping the Mind." Journal of Political Marketing no. 15 (1):70-95.

Nielsen, Sigge Winther, and Martin Vinæs Larsen. (2014). "Party brands and voting." Electoral Studies no. 33.

Pich, Christopher, and Dianne Dean. (2015). "Qualitative projective techniques in political brand image research from the perspective of young adults." Qualitative Market Research: An International Journal no. 18 (1):115-144.

Pilch, Irena, and Agnieszka Turska-Kawa. (2015). "Voters' personalities and ideal party personality. Evidence from Poland." Romanian Journal of Political Science no. 15 (1):159-184.

Weber, T. J. (2014). How to Choose a Political Marketing Orientation: Voter Orientation or Political Brand Identity Orientation? In Academy of Marketing Science Conference: With Great Power Comes Great Responsibility Track Indianapolis, Indiana.


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