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Branding Candidates

Academic Literature

Barrett, James (2018), ‘Candidate Brand Personality and the 2017 New Zealand General Election’ Chapter 5 in Political marketing and management in the 2017 New Zealand election 4dited by Jennifer Lees-Marshment Palgrave pp 67-84

Busby , Robert (2014), ‘Political marketing and the Republican gender dilemma: the ‘grizzly mama’ as a political product’ Chapter 11 in Jennifer Lees-Marshment, Brian Conley and Kenneth Cosgrove (eds) Political Marketing in the US. New York; Routledge.

Cosgrove, Kenneth M. (2014). ‘Personal political branding at state level’ Chapter 8 in Jennifer Lees-Marshment, Brian Conley and Kenneth Cosgrove (eds) Political Marketing in the US. New York; Routledge.

Cwalina, Wojciech, and Andrzej Falkowski. (2015). "Political Branding: Political Candidates Positioning Based on Inter-Object Associative Affinity Index." Journal of Political Marketing no. 14 (1/2):152-174.

Guzman, F. and V. Sierra (2009). "A political candidate's brand image scale: Are political candidates brands?" Journal of Brand Management 17(3): 207-217.

Guzmán, Francisco, Audhesh K. Paswan, and Eric Van Steenburg. (2015). "Self-Referencing and Political Candidate Brands: A Congruency Perspective." Journal of Political Marketing no. 14 (1/2):175-199.

Hughes, Andrew, and Stephen Dann (2010). ‘Australian political marketing: substance backed by style’, Chapter 6 in Jennifer Lees-Marshment, Jesper Strömbäck & Chirs Rudd (eds) Global Political Marketing, London: Routledge: 82–95.

Kumar, A. and Dhamija, S. (2017) ‘Political Leaders & Parties as Brands: A Theoretical Perspective’, Parikalpana: KIIT Journal of Management, 13(1), p. 75-82.

Milewicz, Chad M., and Mark C. Milewicz. (2014). "The Branding of Candidates and Parties: The U.S. News Media and the Legitimization of a New Political Term." Journal of Political Marketing no. 13 (4):233-263.

Phipps, Marcus, Jan Brace-Govan and Colin Jevrons (2010). "The duality of political brand equity." European Journal of Marketing 44(3/4): 496-514.

Sanghvi, Minita, and Nancy Hodges. (2015). "Marketing the female politician: an exploration of gender and appearance." Journal of Marketing Management no. 31 (15-16):1676-1694.

Spiller, Lisa and Jeff Bergner (2011), Branding the Candidate: Marketing Strategies to Win Your Vote, Praeger Publishers

Swanson, Fritz. (2012). "Small-town politics wrestles with the branding revolution ushered in by the Obama campaign." Print 66(1): 70-78.


Articles on presidential candidate Mitt Romney

Politico The selling of Mitt 3.0 - Romney is promising he’ll be ‘different’ this time By Maggie Haberman and James Hohmann 1/12/15 7:50 PM EST Updated 1/13/15 6:36 PM EST

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