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Policy, Government and Programme branding

Academic Literature

Barberio, Richard P. (2006). ‘Branding: presidential politics and crafted political communications’. Prepared for delivery at the 2006 Annual Meeting of the American Political Science Association, 30 August to 3 September 2006.

Cosgrove, Kenneth M. (2012). ‘Political branding in the modern age - effective strategies, tools & techniques,' Chapter 9 in Jennifer Lees-Marshment (ed) Routledge Handbook of Political Marketing. New York: Routledge: 107-123.

Fritz, Ben, Bryan Keefer and Brendan Nyhan (2004). All the President’s Spin: George W. Bush, the Media, and the Truth. New York: Touchstone.

Grayson, T. (2001). "Brand Canada" or Branded Canadian? Policy Options. 47-49.

Guzman, Francisco, and Sierra Vicenta (2009). "A political candidate's brand image scale: Are political candidates brands?" Journal of Brand Management 17(3): 207-217.

Lynch, Michael S., and Anthony J. Madonna. (2013). "Partisan brand name building and deficit politics: examining the role of power sharing on party issue consistency." Journal of Public Policy no. 33 (3):319-344. [NB: lacks use of political branding concepts]

Marland, Alex (2016) Brand Command: Canadian Politics and Democracy in the Age of Message Control, UBC Press.

Marland, Alex, J.P. Lewis and Tom Flanagan. 2017. “Governance in the age of digital media and branding.” Governance 30(1): 125-141. 

Marsh, David and Paul Fawcett (2012). ‘Branding Public Policy' Chapter 25 in Jennifer Lees-Marshment (ed) Routledge Handbook of Political Marketing. New York: Routledge: 329-341

Marsh, David, and Paul Fawcett (2011). "Branding, politics and democracy." Policy Studies 32(5): 515-530.

Needham, Catherine (2002). Branding Public Policy: Marketed Government under Clinton and Blair. Paper presented at the Annual Meeting of the American Political Science Association, Boston, Massachusetts, 29 August - 1 September 2002.

Ogden, Jessica, Gill Walt and Louisiana Lush (2003). "The politics of ‘branding’ in policy transfer: the case of DOTS for tuberculosis control." Social science and medicine. 57(1): 179-188.

Waeraas, Arild (2008). "Can Public Sector Organizations Be Coherent Corporate Brands?" Marketing Theory 8, no. 2 : 205-21.


Canada Harper government branding

The Hill Times (2013). ‘‘Harper Government’ brand on 522 government news releases since December, Liberals say feds politicizing bureaucracy’ 5 August 2013 accessed 24 September 2013

Government branding story on Canadian PM Harper

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