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POLITICS 345 Political Marketing POLITICS 345 Political Marketing |
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Political Marketing Consultants
Political marketing is a strong area of practice, and a number of consultants who have become famous have written their own books and articles discussing their work. The role of staff both inside and outside of government in providing political marketing advice is not without controversy, as some question the power unelected advisors might have. This section lists research focused on consultants and work by the consultants themselves.
Academic Literature
Alaimo, Kara S. (2014). "Casting Ballots: What Political Campaigns Can Teach PR Professionals." Public Relations Tactics no. 21 (11):21-21.
Daves, Robert-P., and Frank Newport (2005). Pollsters under Attack. Public Opinion Quarterly, vol. 69(5): 670-81.
Grossmann, M. (2009). "Going Pro? Political Campaign Consulting and the Professional Model." Journal of Political Marketing 8(2).
Hankin, S. (2010). "Size Matters? How to pick your pollster." Politics (Campaigns & Elections) 31(294): 47-51.
Johnson, Dennis (2007). No place for amateurs (2nd edn.). Routledge USA.
Kantola, A. and H. Seeck (2011). "Dissemination of Management into Politics: Michael Porter and the political uses of management consulting." Management and Learning 42(1): 25-47.
Karlsen, R. (2010). "Fear of the Political Consultant: Campaign Professionals and New Technology in Norwegian Electoral Politics." Party Politics 16(2): 193-214.
Kavanagh, D. (1996). Speaking truth to power? Pollsters as campaign advisers? European Journal of Marketing, vol. 30(10/11): 104-113.
Lennox Esselment, A, J. Lees-Marshment and A. Marland (2014) ‘The Nature of Political Advising to Prime Ministers in Australia, Canada, New Zealand and the United Kingdom’ Commonwealth & Comparative Politics 52(3): 358-375
Lees-Marshment, Jennifer. (2015). "The Democratic Contribution of Political Market Researchers." Journal of Public Affairs no. 15 (1):1-10.
Lees-Marshment, Jennifer (2011) The Political Marketing Game, Palgrave Macmillan - Chapter 3 Leading responsively, section on advisers and consultants
Lees-Marshment, J and A Marland (2012) ‘The perspectives of Canadian political consultants about political marketing' The Canadian Journal of Communication Vol 37(2) pp 333-343
Lipari, L. (1999). Polling as Ritual. Journal of Communication, Winter edn.: 83-101.
Medvic, Stephen K. (2001). Political Consultants in U.S. Congressional Elections, Parliaments and Legislatures Series. Columbus: Ohio State University Press.
Medvic , Stephen K. (2003) ‘Campaign Pollsters and Polling: Manipulating the Voter or Taking the Electorate's Pulse?' Chapter 2 in Watson, R. P. and C. C. Campbell (2003). Campaigns and elections : issues, concepts, cases, Boulder, Colo. : L. Rienner Publishers
Medvic, Stephen (2006). Understanding Campaign Strategy 'Deliberate Priming' and the Role of Professional Political Consultants. Journal of Political Marketing, vol. 5(1/2): 11-32.
Mills, Stephen. (2014). The Professionals: Strategy, Money & the Rise of the Political Campaigner in Australia. Collingwood, Victoria, Australia: Black Inc.
Moore, D. W. (1992). Superpollsters: how they measure and manipulate public opinion in America. New York: Four Walls Eight Windows.
Myers, Greg (2004). Matters of opinion: talking about public issues. New York: Cambridge University Press.
Powell, L. and J. Cowart (2013). ch. 1 Political Communication – sections on the inside view of political professionals - in Political Campaign Communication: Inside and Out. Boston, Pearson.
Robert, V. F. and R. V. Friedenberg (1997) ‘Polling Consultants: The Intelligence Service of the Ballot Box Wars’ chapter 2 in Robert, V. F. and R. V. Friedenberg Communication consultants in political campaigns: ballot box warriors, Westport, Conn : Praeger, 1997.
Scammell, Margaret. (2014) Chapter 2 Political marketers: who are they and what do they think they are doing? In Consumer Democracy: The Marketing of Politics. New York: Cambridge University Press.
Strömbäck, Jesper, Christina Grandien, and Kajsa Falasca. (2013). "Do campaign strategies and tactics matter? Exploring party elite perceptions of what matters when explaining election outcomes." Journal of Public Affairs no. 12 (1):41-52.
Svallfors, Stefan. (2016). "Out of the Golden Cage: PR and the Career Opportunities of Policy Professionals." Politics & Policy no. 44 (1):56-73.
