Political Marketing and Democracy

Political marketing is a pervasive force in our lives; it influences the policies politicians pursue, the opportunities they give to people to be involved in campaigns and party organisations, the staff they employ, the way they communicate and the way they govern and lead. Given this, many scholars and media commentators have raised concerns that it influences democracy negatively; and political marketing does indeed raise many issues, but along with problems there is also the potential for it to strengthen the functioning of political systems and society. What makes the difference is how political marketing is practised. It is important that we are all aware of both the negative and positive implications political marketing can have so that those who practice political marketing make informed choices as to how they decide to use it. Political marketing can impact a range of political spheres: political leadership; citizenship; political participation; power and representation; policy; and principle and ethics.


General

Banker S. (1992). The ethics of political marketing practices, the rhetorical perspective. Journal of Business Ethics, vol. 11(11): 843-8.

Busby, Robert, D (2009), Marketing the Populist Politician, Palgrave Macmillan

Coleman, Stephen (2007). Review. Parliamentary Affairs, vol. 60(1): 180-186.

Collins, Neil, and Patrick Butler (2003). When Marketing Models Clash with Democracy. Journal of Public Affairs, vol. 3(1): 52-62.

Giasson, Thierry, Jennifer Lees-Marshment and Alex Marland (2012), ‘Challenges for Democracy' Chapter 15 in Political Marketing in Canada edited by Alex Marland, Thierry Giasson and Jennifer Lees-Marshment, UBC

Henneberg, Stephan (2004). The views of an advocatus dei: Political marketing and its critics. Journal of Public Affairs, vol. 4(3): 225-243.

Henneberg, Stephan (2006). Strategic Postures of Political Marketing: An Exploratory Operationalization.Journal of Public Affairs, vol. 6(1): 15-30.

Henneberg, Stephan C., Margaret Scammell, and Nicholas J. O'Shaughnessy (2009). "Political Marketing Management and Theories of Democracy." Marketing Theory 9, no. 2: 165-88.

Lees-Marshment, Jennifer (2011) The Political Marketing Game, Palgrave Macmillan - Chapter 7 Marketing democratically and Conclusion

Lees-Marshment, Jennifer (2014) Political Marketing: Principles and Applications 2nd edition. Routledge Chapter 9 Political Marketing and democracy

Lees-Marshment, Jennifer Brian Conley and Kenneth Cosgrove (eds) (2014). ‘US Political Marketing trends and implications' Chapter 16 in Political Marketing in the US. New York: Routledge.

Marland, Alexander J., Thierry Giasson, and Tamara A. Small. (2014). ‘Political communication and marketing in Canada: challenges for democracy’ in Political communication in Canada: meet the press and tweet the rest edited by Marland et al.Vancouver, BC: UBC Press.

Palmer, Jerry (2002). Smoke and Mirrors: Is That the Way It Is? Themes in Political Marketing. Media, Culture and Society, vol. 24(3): 345-64.

Savigny, Heather (2004). Political Marketing: A Rational Choice? Journal of Political Marketing, vol. 3(1): 21-38.

Savigny, Heather (2007). Focus Groups and Political Marketing: Science and Democracy as Axiomatic? The British Journal of Politics and International Relations, vol. 9(1): 122-137

Savigny, Heather (2008). The Problem of Political MarketingContinuum International Publishing Group Ltd.

Scrivens, Ellie and Morgan Witzel (1990). Editorial. European Journal of Marketing, 24(7): 5-14.

Smith, Gareth and John Saunders (1990). The Application of Marketing to British Politics. Journal of Marketing Management, vol. 5(3): 295-306.

Steger, Wayne (1999). The permanent campaign: Marketing from the hill. In Bruce Newman (Ed.), The Handbook of political marketing. Sage.

Temple Mick (2010) ‘Political marketing, party behaviour and political science' in Lees-Marshment, Stromback and Rudd (eds) Global political marketing (Routledge)

Valdez Zepeda, Andrés, (2005), 'Marketing and Democracy,' Chapter 1 in Mercado y Democracia. La política en la era moderna, México: Instituto Electoral del Estado de Chihuahua, 2005.

Walsh, Kieron (1994). Marketing and Public Sector Management. European Journal of Marketing, 28(3): 63-71.

Washbourne, Neil. (2005). (Comprehensive) Political Marketing, expertise and the conditions for democracy. Paper presented at the PSA/PMG Conference.

Websites

Despite millions spent on political marketing, few were influenced to switch their voteMarketing Week (May 2015) – Article highlighting the ineffectiveness of political marketing in the 2015 UK general election at convincing voters to change the way they vote.

Edit page