Principle and Ethics

Academic Literature

Andrei, Cristian. (2016). "Romania's Total War. How Political Marketing Strategies Work in a Democratisation Process." Journal of Political Marketing.

Bove, Arianna. (2014). "For Whose Benefit? Fear and Loathing in the Welfare State." Journal of Political Marketing no. 13 (1/2):108-126.

Busby, Robert (2009). Marketing the Populist Politician: The Demotic Democrat. Houndmills and New York: Palgrave Macmillan.

Johnson, Dennis W. (2007). No Place for Amateurs,2nd edn. New York: Routledge.

Knuckey, Jonathan (2010). ‘Political marketing in the United States: from market- towards sales-orientation?’ In Jennifer Lees-Marshment, Jesper Strömbäck & Chris Rudd (eds) Global Political Marketing. London: Routledge, 96–112.

Lees-Marshment, Jennifer (2001). Political Marketing and British Political Parties: The Party’s Just Begun. Manchester: Manchester University Press.

Lees-Marshment, Jennifer. (2015). "The Democratic Contribution of Political Market Researchers." Journal of Public Affairs no. 15 (1):1-10.

Lees-Marshment, J and A Marland (2012) ‘The perspectives of Canadian political consultants about political marketing' The Canadian Journal of Communication Vol 37(2) pp 333-343

Lees-Marshment, Jennifer and Darren Lilleker (2001). ‘Political marketing and traditional values: “Old Labour” for “new times”?’. Contemporary Politics, 7(3): 205–16.

Lilleker, Darren G. (2005a). ‘Political marketing: the cause of an emerging democratic deficit in Britain?’ In Walter W. Wymer, Jr. and Jennifer Lees-Marshment (eds) Current Issues in Political Marketing. Binghamton, NY: Haworth Press, 5–26.

Marland, A. (2005). Canadian Political Parties: Market Oriented or Ideological Slagbrains? In D. Lilleker and J. Lees-Marshment (Eds.), Political Marketing: A Comparative Perspective. Manchester University Press.

Marland, Alex (2012). ‘Yes we can (fundraise): The ethics of marketing in political fundraising’. In Jennifer Lees-Marshment (ed.) Routledge Handbook of Political Marketing. New York: Routledge, 164–76.

McGough, S. (2005). Political Marketing in Irish Politics: The Case of Sinn Féin. In D. Lilleker and J. Lees-Marshment (Eds.), Poltical Marketing: A Comparative Perspective. Manchester University Press.

Newman, Bruce I. (1999). The Mass Marketing of Politics. Thousand Oaks, CA: Sage.

Savigny, Heather (2006). Political marketing and the 2005 election: what's ideology got to do with it? In D. Lilleker, N. Jackson and R. Scullion (Eds.), The Political Marketing Election? UK 2005. Manchester: Manchester University Press.

Savigny, Heather (2009) 'Ideology, political marketing and the 2005 UK election' case study in Political Marketing: Principles and Applications, by J. Lees-Marshment. Oxon and New York: Routledge.

Schleifer, Ron. (2014). "Propaganda, PSYOP, and Political Marketing: The Hamas Campaign as a Case in Point." Journal of Political Marketing no. 13 (1/2):152-173.

Smith, Gareth and Alan French (2009). ‘The political brand: a consumer perspective’. Marketing Theory, 9(2): 209–26.


Mock ad of poll driven design

An amusing, but (sadly) insightful video about market-designed ads 'This Is a Generic Presidential Campaign Ad, by Dissolve' and a discussion by CBC news 'Calgary company Dissolve creates the perfect (fake) U.S. campaign ad - Using stock footage from its vast collection, this fake presidential campaign ad hits all the tropes' 


Documentary on use of big data in elections

'Big Money 2012 The Digital Campaign, PBS Newshour/Election 2012 discusses the way the presidential campaigns are using unprecedented amounts of new data, and controversial new tactics, to target their messages and persuade voters. - long clip 30 minutes

Movie mockery of over responsiveness to voters

Political ads created in the movie Swing Vote, mockery of responding too much to a voter:

Pro-gay Republican

Pro-life Democrat


Discussion on attack ads in Canada

The Agenda with Steve Paikin - David Herle: Evaluating Attack Ads - The Conservatives launched an attack ad against newly elected Liberal Party leader Justin Trudeau, provoking a backlash on social media over the negative tone. David Herle from the Gandalf Group sits down at The Agenda to discuss the efficacy of attack ads in politics. – 20 minutes


Conservatives marketing themselves with fear: DelacourtThe Toronto Star (March 2015) – Discusses the Conservative party’s use of fear in the their marketing strategy – particularly in relation to terrorism and national defense.

Tony Abbott ‘used terror threat as political weapon’The New Daily (February 2016) – Discusses claims made by respected senior journalist Aaron Patrick that the Abbot government used the threat of terrorism as a political weapon against their political opponents.

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