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Principle and Ethics

Academic Literature

Andrei, Cristian. (2016). "Romania's Total War. How Political Marketing Strategies Work in a Democratisation Process." Journal of Political Marketing.

Bove, Arianna. (2014). "For Whose Benefit? Fear and Loathing in the Welfare State." Journal of Political Marketing no. 13 (1/2):108-126.

Busby, Robert (2009). Marketing the Populist Politician: The Demotic Democrat. Houndmills and New York: Palgrave Macmillan.

Johnson, Dennis W. (2007). No Place for Amateurs,2nd edn. New York: Routledge.

Knuckey, Jonathan (2010). ‘Political marketing in the United States: from market- towards sales-orientation?’ In Jennifer Lees-Marshment, Jesper Strömbäck & Chris Rudd (eds) Global Political Marketing. London: Routledge, 96–112.

Lees-Marshment, Jennifer (2001). Political Marketing and British Political Parties: The Party’s Just Begun. Manchester: Manchester University Press.

Lees-Marshment, Jennifer. (2015). "The Democratic Contribution of Political Market Researchers." Journal of Public Affairs no. 15 (1):1-10.

Lees-Marshment, J and A Marland (2012) ‘The perspectives of Canadian political consultants about political marketing' The Canadian Journal of Communication Vol 37(2) pp 333-343

Lees-Marshment, Jennifer and Darren Lilleker (2001). ‘Political marketing and traditional values: “Old Labour” for “new times”?’. Contemporary Politics, 7(3): 205–16.

Lilleker, Darren G. (2005a). ‘Political marketing: the cause of an emerging democratic deficit in Britain?’ In Walter W. Wymer, Jr. and Jennifer Lees-Marshment (eds) Current Issues in Political Marketing. Binghamton, NY: Haworth Press, 5–26.

Marland, A. (2005). Canadian Political Parties: Market Oriented or Ideological Slagbrains? In D. Lilleker and J. Lees-Marshment (Eds.), Political Marketing: A Comparative Perspective. Manchester University Press.

Marland, Alex (2012). ‘Yes we can (fundraise): The ethics of marketing in political fundraising’. In Jennifer Lees-Marshment (ed.) Routledge Handbook of Political Marketing. New York: Routledge, 164–76.

McGough, S. (2005). Political Marketing in Irish Politics: The Case of Sinn Féin. In D. Lilleker and J. Lees-Marshment (Eds.), Poltical Marketing: A Comparative Perspective. Manchester University Press.

Newman, Bruce I. (1999). The Mass Marketing of Politics. Thousand Oaks, CA: Sage.

Savigny, Heather (2006). Political marketing and the 2005 election: what's ideology got to do with it? In D. Lilleker, N. Jackson and R. Scullion (Eds.), The Political Marketing Election? UK 2005. Manchester: Manchester University Press.

Savigny, Heather (2009) 'Ideology, political marketing and the 2005 UK election' case study in Political Marketing: Principles and Applications, by J. Lees-Marshment. Oxon and New York: Routledge.

Schleifer, Ron. (2014). "Propaganda, PSYOP, and Political Marketing: The Hamas Campaign as a Case in Point." Journal of Political Marketing no. 13 (1/2):152-173.

Smith, Gareth and Alan French (2009). ‘The political brand: a consumer perspective’. Marketing Theory, 9(2): 209–26.


Mock ad of poll driven design

Documentary on use of big data in elections

'Big Money 2012 The Digital Campaign, PBS Newshour/Election 2012 discusses the way the presidential campaigns are using unprecedented amounts of new data, and controversial new tactics, to target their messages and persuade voters. - long clip 30 minutes

Movie mockery of over responsiveness to voters

Political ads created in the movie Swing Vote, mockery of responding too much to a voter:

Pro-gay Republican

Pro-life Democrat


Discussion on attack ads in Canada

The Agenda with Steve Paikin - David Herle: Evaluating Attack Ads - The Conservatives launched an attack ad against newly elected Liberal Party leader Justin Trudeau, provoking a backlash on social media over the negative tone. David Herle from the Gandalf Group sits down at The Agenda to discuss the efficacy of attack ads in politics. – 20 minutes


Conservatives marketing themselves with fear: DelacourtThe Toronto Star (March 2015) – Discusses the Conservative party’s use of fear in the their marketing strategy – particularly in relation to terrorism and national defense.

Tony Abbott ‘used terror threat as political weapon’The New Daily (February 2016) – Discusses claims made by respected senior journalist Aaron Patrick that the Abbot government used the threat of terrorism as a political weapon against their political opponents.

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