Political Participation


Academic Literature

Dean, Dianne and Robin Croft (2001). ‘Friends and relations: long-term approaches to political campaigning’. European Journal of Marketing, 35(11/12): 1197–216.

Johnson, Dennis W. (2012). ‘Campaigning in the twenty-first century: change and continuity in American political marketing’. In Jennifer Lees-Marshment (ed.) Routledge Handbook of Political Marketing. London and New York: Routledge, 205–17.

Klintman, M (2009). "Participation in Green Consumer Policies: Deliberative Democracy under Wrong Conditions?" Journal of Consumer Policy 32, no. 1: 43.

Koop, Royce (2012), ‘Marketing and efficacy: Does political marketing empower Canadians?' Chapter 14 in Political Marketing in Canada edited by Alex Marland, Thierry Giasson and Jennifer Lees-Marshment, UBC

Ledingham, John A. (2011). ‘Political public relations and relationship management’. In Jesper Strömbäck and Spiro Kiousis (eds) Political Public Relations: Principles and Applications. Abingdon: Routledge, 235–53.

Lees-Marshment, Jennifer (2012). ‘New directions in political marketing practice, political marketing and democracy and future trends’. In Jennifer Lees-Marshment (ed.) Routledge Handbook of Political Marketing. New York: Routledge, 366–86.

Lees-Marshment, Jennifer and Robin Pettitt (2014). ‘Mobilising volunteer activists in politicalparties: the view from central office.’ Contemporary Politics 20(2): 246-260

Lilleker, Darren G. (2005a). ‘Political marketing: the cause of an emerging democratic deficit in Britain?’ In Walter W. Wymer, Jr. and Jennifer Lees-Marshment (eds) Current Issues in Political Marketing. Binghamton, NY: Haworth Press, 5–26.

Lilleker, Darren G. (2005b). ‘The impact of political marketing on internal party democracy’. Parliamentary Affairs, 58(3): 570–84.

Lilleker, Darren G. and Nigel Jackson (2011). ‘political public relations and political marketing’. In Jesper Strömbäck and Spiro Kiousis (eds) Political Public Relations: Principles and Applications. Abingdon: Routledge, 157–76.

Lloyd, Jenny. (2012). ‘Something old, something new? Modelling political communication in the 2010 UK general election’. In Jennifer Lees-Marshment (ed.) Routledge Handbook of Political Marketing. New York: Routledge, 243–56.

Marland, Alex (2012). ‘Yes we can (fundraise): The ethics of marketing in political fundraising’. In Jennifer Lees-Marshment (ed.) Routledge Handbook of Political Marketing. New York: Routledge, 164–76.

Pettitt, Robin T. (2009) ‘Resisting marketing: the case of the British Labour Party under Blair’. Case Study 6.4 in Jennifer Lees-Marshment, Political Marketing: Principles and Applications.. London and New York: Routledge, 158–60.

Ubertaccio, Peter N. (2012). ‘Political parties and direct marketing: connecting voters and candidates more effectively’. In Jennifer Lees-Marshment (ed.) The Routledge Handbook of Political Marketing. London and New York: Routledge, 177–89.

Van Aelst, Peter, Joop van Holsteyn and Ruud Koole (2012). ‘Party members as part-time marketers: using relationship marketing to demonstrate the importance of rank-and-file party members in election campaigns’. In Jennifer Lees-Marshment (ed.) The Routledge Handbook of Political Marketing. London and New York: Routledge, 151–63.

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