Political Marketing POLITICS 345
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Conley, Brian M (2018). ‘Thinking what he says: Market research and the making of Donald Trump’s 2016 presidential election’. In Jamie Gillies (ed.) Political Marketing in the 2016 U.S. Presidential Election. New York: Palgrave Macmillan. 29-48.
Delacourt, Susan (2016). Shopping for votes: How politicians choose us and we choose them. Madeira Park: Douglas and McIntyre.
Gorton, William A. (2016). "Manipulating Citizens: How Political Campaigns’ Use of Behavioral Social Science Harms Democracy." New Political Science no. 38 (1):61-80.
Langmaid, Roy (2012). ‘Co-creating the future’. In Jennifer Lees-Marshment (ed.) Routledge Handbook of Political Marketing. New York: Routledge, 61–76.
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Lees-Marshment, Jennifer (2008). ‘Managing a market-orientation in government: cases in the UK and New Zealand’. In Dennis W. Johnson (ed.) The Routledge Handbook of Political Management. New York: Routledge, 524-536.
Lilleker, Darren and R. Scullion (eds) (2008), Voters or Consumers: Imagining the Contemporary Electorate. Newcastle: Cambridge Scholars Publishing.
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Savigny, Heather (2008) ‘The construction of the political consumer (or politics: what not to consume)’. In Darren G. Lilleker and Richard Scullion (eds), Voters or Consumers: Imagining the Contemporary Electorate. Newcastle: Cambridge Scholars Publishing, 35–50.
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Wojciech, Cwaline, Andrzej Falkowski and Bruce Newman (2011), Political Marketing: Theoretical and Strategic Foundations, M.E. Sharpe - Chapter 8. Political Marketing and Democracy
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Consumer weaknesses - ignorance, instatiable demand
"How Obama Got Elected: interviews with voters" Nov 16 2008, 9:55 http://www.youtube.com/watch?v=mm1KOBMg1Y8
"Family Guy - Undecided Voters" 1:39 http://www.youtube.com/watch?v=0YOh-rpvjYg
What have the Romans ever done for us? (Monty Python) http://www.youtube.com/watch?v=IaE3EaQte78 (illustrating instatiable demand whatever governments ever achieve).
Problems with voters as consumers
Susan Delacourt: A Marketplace of Voters on The Agenda with Steve Paikin, Oct 16, 2013
Have Canadians traded in the role as citizen for the clout of the consumer? Journalist Susan Delacourt sits down with Steve to discuss her new book, "Shopping for Votes.“ 18m -https://www.youtube.com/watch?v=MxXqfi0tDDI