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Political Leadership

Academic Literature

Baines, P., R. and Robert M Worcester (2000). "Researching political markets: Market-oriented or populistic?" International Journal of Market Research 42(3): 339-356

Braun, Alexander (2012). ‘The role of opinion research in setting campaign strategy’. In Jennifer Lees-Marshment (ed.) Routledge Handbook of Political Marketing. New York: Routledge, 7–19.

Burrell, Barbara (2008). ‘Likeable? Effective Commander in Chief? Polling on candidate traits in the “Year of the Presidential Woman”’. PS: Political Science & Politics, 41(4): 747–52.

Busby, Robert (2009). Marketing the Populist Politician: The Demotic Democrat. Houndmills and New York: Palgrave Macmillan.

Cardo, Valentina and Jennifer Lees-Marshment (2013). Marketing Gender: Strategies for Marketing Female Political Leaders.Presentation at the NZ-OZ Political Marketing and Management Mini conference, University of Auckland, 31 August.

Goot, Murray (1999). ‘Public opinion, privatization and the electoral politics of Telstra’. Australian Journal of Politics and History, 45(2): 214–38.

Headley, James, Andreas Reitzig and Joe Burton (eds) (2011). Public Participation in Foreign Policy.Houndmills: Palgrave Macmillan.

Henneberg, S.C. (2006). Leading or Following? A Theoretical Analysis of Political Marketing Postures.Journal of Political Marketing, vol. 6, no. 1, pp. 29-46.

Johansson, Jon. 2009. To thine own self be true: branding, authencity and political leadership - the case of Don Brash. In Political Marketing: Principles and Applications, by J. Lees-Marshment. Oxon and New York: Routledge

Lane, Robert E. (1996). ‘Losing touch in a democracy: demands versus needs’. In Jack Hayward (ed.) Elitism, Populism and European Politics. Oxford: Clarendon Press, 33–66.

Lees-Marshment, Jennifer (2011) The Political Marketing Game, Palgrave Macmillan - Chapter 3 Leading responsively

Lees-Marshment, Jennifer (2012). ‘New directions in political marketing practice, political marketing and democracy and future trends’. In Jennifer Lees-Marshment (ed.) Routledge Handbook of Political Marketing. New York: Routledge, 366–86.

Lees-Marshment, Jennifer (2012). ‘Political Marketing and Opinion Leadership: Comparative Perspectives and Findings’. In Ludger Helms (ed.) Comparative Political Leadership. Houndmills and New York: Palgrave Macmillan, 165–85.

Lees-Marshment, Jennifer (2012) ‘The Impact of market research on political decisions and leadership: Practitioners' perspectives' Chapter 6 in Political Marketing in Canada edited by Alex Marland, Thierry Giasson and Jennifer Lees-Marshment, UBC

Lees-Marshment, Jennifer (2012) ‘Making Space for Leadership: the scope for politicians to choose how they respond to market research' Chapter  27 in the Routledge Handbook of Political Marketing edited by Jennifer Lees-Marshment,  Routledge.

Lees-Marshment, Jennifer. (2015). "The Democratic Contribution of Political Market Researchers." Journal of Public Affairs no. 15 (1):1-10.

Lindholm, Mikael R. and Anette Prehn (2007). ‘Strategy and politics: the example of Denmark’. In Thomes Fischer, Gregor Peter Scmitz and Michael Seberich (eds) The Strategy of Politics: Results of a Comparative Study. Butersloh: Verlag Bertelsmann Stiftung.

Mills, Stephen (2011). ‘Focus groups: myth or reality’. In Alastair Carthew and Simon Winkelmann (eds) Political Polling in Asia-Pacific. Singapore: Konrad Adenauer Stiftung, 27–38.

Milne, G. (2010). "Death by Newspoll." Institute of Public Affairs Review 62(4): 6.

Morris, Dick (2002). Power plays: win or lose - how history's great political leaders play the game. Harper.

Mortimore, Roger and Mark Gill (2010). ‘Implementing and interpreting market orientation in practice: lessons from Britain’. In Jennifer Lees-Marshment, Jesper Strömbäck and Chris Rudd (eds) Global Political Marketing. London: Routledge, 249–62.


Discussions of marketing and leadership

Canadian PM Conservative Stephen Harper ‘Proven Leadership’ ad conveys difficulties of leadership, May 2015

Prying Eyes: Campaigns Using Your Data To Capture Your Vote discusses analyst institute and author of The Victory Lab Published on Jun 13, 2013 Inside look at new science of political campaigning. Fox News: Special Report Blogs. Shows methodology and use in politics in the US 2012 Presidential election but also raises democratic concerns. 5.5m

NZ documentary expose about National Party use of marketing - "The Hollow Men Trailer" - 1:32 suggests too much marketing/politics by design

Parody of Australian PM Kevin Rudd choosing policies according to polls - "Kevin Rudd Labor Ad: the Chaser's War on Everything" (parody) 0:51 mocks Rudd for being too led by opinion polls

Leadership and PM in the 2012 US elections - academic discussion Professor Ladkin and Baines October 2012

Marketing and Leadership in Politics: What businesses can learn from President Obama

Video of lecture by Mark Kennedy, Director, Graduate School of Political Management, George Washington University part 1 – 35 minutes part 2 – 17 minutes part 3 – 34 minutes


Poll driven leadership changes -

Poll driven leadership changes - Australia

Article called 'Office politics: Tony Abbott's staff slow to leave their old digs' but also a very amusing video 'Five PMs since 2010. Here we go again.' 



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