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Advertising & marketing/MO

Academic Literature

Dermody, Janine (2016) ‘Political Party Advertising and Marketing Strategies in the 2015 UK Election’ Chapter 5 in Political Marketing and the 2015 UK General Election edited by Darren G. Lilleker and Mark Pack (Palgrave Macmillan)

Hughes, Andrew (2018) Market Driven Political Advertising: Social, Digital and Mobile Marketing Palgrave Studies in Political Marketing and Management

Robinson, Claire E. (2006). ‘Advertising and the market orientation of political parties contesting the 1999 and 2002 New Zealand general election campaigns’. PhD thesis, Massey University, Palmerston North, New Zealand.

Robinson, Claire E. (2007). Images of the 2005 campaign. In Stephen Levin and Nigel s. Roberts (Eds.),The Baubles of office: the New Zealand General election of 2005. Victoria University Press.

Robinson, Claire (2009), 'Vote for me' Political advertising, pp. 73-89, in Informing Voters? Politics, media and the New Zealand Election 2008 by Chris Rudd, Janine Hayward and Geoffrey Craig, Pearson Education

Robinson, Claire. (2010). ‘Political advertising and the demonstration of market orientation’. European Journal of Marketing,44(3/4): 451–9.

Robinson, Claire (2018). ‘Minor Party Campaign Advertising: A Market-Oriented assessment’ Chapter 6 in Political marketing and management in the 2017 New Zealand election edited by J Lees-Marshment, Palgrave Macmillan, pp 85-98.

Seeman, Thomas (2014) Case Study 6.2 ‘Rivers, Kids, and Jobs: Market Orientated Advertising from the Green Party of Aotearoa New Zealand’ in Political Marketing: Principles and Applications 2nd edition Routledge.

Websites NZ election ads - this website functions as an archive for students, researchers, and the public, allowing easy access to election ads so you can analyse them for your research. - Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle. Centre for the study of political graphics

The ad agency behind Trudeau’s winning campaignThe Globe and Mail (October 2015) – Article discussing the ad agency that created the political advertisements used by the Trudeau campaign in 2015 – with a particular focus on the individual staff, and the advertisements themselves.

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