Mobile/virtual marketing

Academic Literature

Cook, Catherine (2010). ‘Mobile marketing and political activities’. International Journal of Mobile Marketing, 5(1): 154–63.

Germany, Julie (2013). ‘Advances in campaign technology’. In Dennis W. Johnson (ed.) Campaigning for President 2012: Strategy and Tactics. New York: Routledge, 81–91.

Mylona, Ifigeneia (2008). ‘SMS in everyday political marketing in Greece’. Journal of Political Marketing, 7(3): 278–94.

Prete, Maria Irene (2007). M-Politics: Credibility and Effectiveness of Mobile Political Communications.Journal of Targeting, Measurement & Analysis for Marketing, vol. 16(1): 48-56.


Edit page