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Mobile, virtual and digital marketing

Academic Literature

Cook, Catherine (2010). ‘Mobile marketing and political activities’. International Journal of Mobile Marketing, 5(1): 154–63.

Germany, Julie (2013). ‘Advances in campaign technology’. In Dennis W. Johnson (ed.) Campaigning for President 2012: Strategy and Tactics. New York: Routledge, 81–91.

Grusell, Marie, and Lars Nord (2016). ‘Setting the trend or changing the game? Professionalization and digitalization of election campaigns in Sweden’. Journal of Political Marketing. DOI: 10.1080/15377857.2016.1228555.

Haenschen, Katherine (2016). ‘Social pressure on social media: Using Facebook status updates to increase voter turnout’. Journal of Communication66(4): 542-563.

McKelvey, Fenwick and Jill Piebiak (2016). ‘Porting the political campaign: The NationBuilder platform and the global flows of political technology’. New Media & Society 20(3): 901-918.

Mylona, Ifigeneia (2008). ‘SMS in everyday political marketing in Greece’. Journal of Political Marketing, 7(3): 278–94.

Picazo-Vela, Sergio, Marilu Fernandez-Haddad, and Luis F. Luna-Reyes (2016). ‘Opening the black box: Developing strategies to use social media in government’. Government Information Quarterly, 33(4): 693-704.

Prete, Maria Irene (2007). M-Politics: Credibility and Effectiveness of Mobile Political Communications.Journal of Targeting, Measurement & Analysis for Marketing, vol. 16(1): 48-56.

Ridge-Newman, Anthony, and Mary Mitchell (2016). ‘Digital political marketing’. In Darren Lilleker and Mark Pack, Political Marketing and the 2015 UK General Election. London: Palgrave Macmillan, 99-116.

Ryoo, Joseph, and Neil Bendle (2017). ‘Understanding the social media strategies of US primary candidates’. Journal of Political Marketing, 16(3/4): 244-266.


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