Gaber, Ivor (2006). ‘The autistic campaign: the parties, the media and the voters’. In Darren G. Lilleker, Nigel Jackson and Richard Scullion (eds) The Marketing of Political Parties. Manchester: Manchester University Press.

Seawright, David (2005). ‘On a low road: the 2005 Conservative campaign’. Journal of Marketing Management, 21(9/10): 943–57

Conservatives marketing themselves with fear: Delacourt – The Toronto Star (March 2015) – Discusses the Conservative party’s use of fear in their marketing strategy – particularly in relation to terrorism and national defense.