Political Marketing POLITICS 345
PM & Media Management
Lilleker, Darren G. (2016), ‘Strategic Media Management’, Chapter 6 in Political Marketing and the 2015 UK General Election edited by Darren G. Lilleker and Mark Pack (Palgrave Macmillan)
Fenn, Peter. 2009. Communication Wars: Television and New Media. In Campaigning for president 2008: strategy and tactics, new voices and new techniques edited by D. W. Johnson. New York: Routledge.
Gaber, Ivor (2006). The autistic campaign: the parties, the media and the voters. In D. Lilleker, N. Jackson and R. Scullion (Eds.), The marketing of political parties. Manchester University Press.
Giasson, Thierry (2012), ‘As (not) seen on TV: news coverage of political marketing in Canadian federal elections' Chapter 11 in Political Marketing in Canada edited by Alex Marland, Thierry Giasson and Jennifer Lees-Marshment, UBC
Giasson, Thierry (forthcoming) Media Coverage of Political Marketing Concepts in Federal Canadian Elections, Chapter 11 in Political Marketing in Canada: The Practice of Political Marketing and How it is Changing Democracy edited by Alex Marland, Thierry Giasson and Jennifer Lees-Marshment (UBC press, under review)
Kozolanka, Kirsten (2012) ‘"Buyer" Beware: pushing the boundaries of marketing communications in government' Chapter 7 in in Political Marketing in Canada edited by Alex Marland, Thierry Giasson and Jennifer Lees-Marshment, UBC
Savigny, Heather and Mick Temple. 2010. "Political Marketing Models: The Curious Incident of the Dog that Doesn't Bark", Political Studies, 58(4).
Temple, Mick. 2010. ‘Political marketing, party behaviour and political science' in Jennifer Lees-Marshment, Jesper Strömback and Chris Rudd (eds) Global political marketing (Routledge) pp. 263-277
Temple, Mick. (2013). "The Media and the Message." Journal of Political Marketing no. 12 (2/3):147-165.
Washbourne, Neil (2010), Mediating Politics: Newspapers, Radio, Television and the Internet, Open University Press - Chapter 2 ‘On the media marketing of parties and leaders: emergence and consequences'
Josh Kraushaar: A National Reporter’s Perspective on How Politicians Could Better Work w/ the Media – Political Trade Secrets (November 2015) – Podcast/interview with a National Post reporter on how political campaigns could better improve their handling of the media.
Range of leaders on popular TV shows
Australian PM Kevin Rudd on "Rove" 2006 8:25 http://www.vidz.com.au/view_video.php?viewkey=a811d0c45ce03c1c93a2 and on Rove in 2009 9:54 http://www.youtube.com/watch?v=BE-AEX6i8qQ
NZ PM John Key on "The Late Show with David Letterman" 4:24 http://www.youtube.com/watch?v=6b3VzcK2xqM
US President Barack Obama on "The Late Show with David Letterman" (2008 election campaign) http://www.youtube.com/watch?v=2lHhle9FJ9Q&feature=related - http://www.youtube.com/watch?v=W8sw6zfyjzU&feature=related - http://www.youtube.com/watch?v=o9BXjQko-w8&feature=related
US President Obama on Letterman (healthcare reform) 4:41 http://www.youtube.com/watch?v=P3ijo979wkg
Canadian PM Stephen Harper singing Beatles song with Yo Yo Ma 2:36
US Presidential candidate Hillary Clinton on "The Late Show with David Letterman" Part 1 6:09 http://www.youtube.com/watch?v=b3-gmSmdP8k&feature=related Part 2 5:42 http://www.youtube.com/watch?v=1BDghYAjhUU&feature=related Hillary Clinton on David Letterman 10:06 http://www.youtube.com/watch?v=omRVdSq5E_k
US presidential candidate John McCain on "The Late Show with David Letterman" 23:56 http://www.youtube.com/watch?v=rIEbk3tIRVQ