Celebrity marketing


Academic Literature

Becker, Amy B. (2013). "Star Power? Advocacy, Receptivity, and Viewpoints on Celebrity Involvement in Issue Politics." Atlantic Journal of Communication no. 21 (1):1-16.

Marland, Alex and Mireille Lalancett (2014). ‘Access Hollywood: celebrity endorsements in American politics’. In Jennifer Lees-Marshment, Brian Conley and Kenneth Cosgrove (eds) Political Marketing in the US. New York; Routledge.

Mishra, Anubhav A., and Abhinav Mishra. (2014). "National vs. Local Celebrity Endorsement and Politics." International Journal of Politics, Culture, and Society no. 27 (4):409-425.

Veer, E., I. Becirovic, et al. (2010). "If Kate voted Conservative, would you? The role of celebrity endorsements in political party advertising." European Journal of Marketing 44(3-4): 436-450.

Audio-Visual

Celebrity marketing in the US

UK Labour Party ad ‘What’s the choice in this election?’ https://www.youtube.com/watch?v=JbHNVtsAD2M&feature=youtu.be

'West Wing' Star Bradley Whitford On His Support For Hillary Clinton | MSNBC https://www.youtube.com/watch?v=vNZmqrvWx4Q

Joe Biden & Julia Louis-Dreyfus' Spoof "Veep" at Correspondents' Dinner 5:03 - The 2014 White House Correspondents' Dinner video sketch featuring Vice President Joe Biden, fictional "Veep" Selina Meyer (played by Julia Louis-Dreyfus), and First Lady Michelle Obama - http://www.youtube.com/watch?v=nchajGrGdsE

Do celeb endorsements matter in politics? – MSNBC media discussion - The New York Times' Mark Leibovich joins Morning Joe to discuss when celebrities endorse political candidates 6:12 http://www.msnbc.com/morning-joe/watch/do-celeb-endorsements-matter-in-politics--294014019563

Between Two Ferns with Zach Galifianakis: President Barack Obama 6:30 http://www.funnyordie.com/videos/18e820ec3f/between-two-ferns-with-zach-galifianakis-president-barack-obama

or http://www.upworthy.com/president-obama-burns-a-rude-celebrity-and-then-teaches-him-how-to-get-it-treated?c=ufb1

and http://www.youtube.com/watch?v=UnW3xkHxIEQ

Let's Move! "Focus Group" with Will Ferrell and the First Lady to promote her get move health campaign 2:46 https://www.youtube.com/watch?v=KICLApm_ANE.

Interesting use of comedians and late night tv shows as a social platform for discussing health and Keep Moving policy from First Lady Michelle Obama, with over 5 million views: http://www.youtube.com/watch?v=HOK4aBYNh3s

Non-partisan get out the vote campaign 3:26 –Rock The Vote presents #TURNOUTFORWHAT starring Lil Jon and featuring Lena Dunham, Whoopi Goldberg, Natasha Lyonne, Fred Armisen, E.J. Johnson, Darren Criss, Sophia Bush, Ireland Baldwin, Devendra Banhart, Ioanna Gika and Gabriel Valenciano https://www.youtube.com/watch?v=rijpU5yD55I

UK PM Gordon Brown

Comic Relief at No. 10, March 2009, 1:22 http://www.youtube.com/watch?v=PHOCZKdQZLk

Jamie Oliver's G20 Dinner, April 2009, 2:41 http://www.youtube.com/watch?v=-x3dKhhnQiA

The Fonz Supports Learning Differences, January 2010, 1:46 http://www.youtube.com/watch?v=_1zQnUNVTEk

The PM at the David Beckham Academy, January 2008, 1:41 http://www.youtube.com/watch?v=FI4cUVvJg4g

Simon Powell and Paul Potts at Downing Street, December 2007, 3:45 http://www.youtube.com/watch?v=MZqtK_4tlGg

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