Political Marketing POLITICS 345
Becker, Amy B. (2013). "Star Power? Advocacy, Receptivity, and Viewpoints on Celebrity Involvement in Issue Politics." Atlantic Journal of Communication no. 21 (1):1-16.
Lalancette, Mireille, and Vincent Raynauld (2017). ‘The power of political image: Justin Trudeau, Instagram, and celebrity politics.’ American Behavioral Scientist: DOI: 0002764217744838.
Marland, Alex and Mireille Lalancett (2014). ‘Access Hollywood: celebrity endorsements in American politics’. In Jennifer Lees-Marshment, Brian Conley and Kenneth Cosgrove (eds) Political Marketing in the US. New York; Routledge.
Mishra, Anubhav A., and Abhinav Mishra. (2014). "National vs. Local Celebrity Endorsement and Politics." International Journal of Politics, Culture, and Society no. 27 (4):409-425.
Veer, E., I. Becirovic, et al. (2010). "If Kate voted Conservative, would you? The role of celebrity endorsements in political party advertising." European Journal of Marketing 44(3-4): 436-450.
Celebrity marketing in the US
UK Labour Party ad ‘What’s the choice in this election?’ https://www.youtube.com/watch?v=JbHNVtsAD2M&feature=youtu.be
'West Wing' Star Bradley Whitford On His Support For Hillary Clinton | MSNBC https://www.youtube.com/watch?v=vNZmqrvWx4Q
Joe Biden & Julia Louis-Dreyfus' Spoof "Veep" at Correspondents' Dinner 5:03 - The 2014 White House Correspondents' Dinner video sketch featuring Vice President Joe Biden, fictional "Veep" Selina Meyer (played by Julia Louis-Dreyfus), and First Lady Michelle Obama - http://www.youtube.com/watch?v=nchajGrGdsE
Do celeb endorsements matter in politics? – MSNBC media discussion - The New York Times' Mark Leibovich joins Morning Joe to discuss when celebrities endorse political candidates 6:12 http://www.msnbc.com/morning-joe/watch/do-celeb-endorsements-matter-in-politics--294014019563
Between Two Ferns with Zach Galifianakis: President Barack Obama 6:30 http://www.funnyordie.com/videos/18e820ec3f/between-two-ferns-with-zach-galifianakis-president-barack-obama
Let's Move! "Focus Group" with Will Ferrell and the First Lady to promote her get move health campaign 2:46 https://www.youtube.com/watch?v=KICLApm_ANE.
Interesting use of comedians and late night tv shows as a social platform for discussing health and Keep Moving policy from First Lady Michelle Obama, with over 5 million views: http://www.youtube.com/watch?v=HOK4aBYNh3s
Non-partisan get out the vote campaign 3:26 –Rock The Vote presents #TURNOUTFORWHAT starring Lil Jon and featuring Lena Dunham, Whoopi Goldberg, Natasha Lyonne, Fred Armisen, E.J. Johnson, Darren Criss, Sophia Bush, Ireland Baldwin, Devendra Banhart, Ioanna Gika and Gabriel Valenciano https://www.youtube.com/watch?v=rijpU5yD55I
UK PM Gordon Brown
Comic Relief at No. 10, March 2009, 1:22 http://www.youtube.com/watch?v=PHOCZKdQZLk
Jamie Oliver's G20 Dinner, April 2009, 2:41 http://www.youtube.com/watch?v=-x3dKhhnQiA
The Fonz Supports Learning Differences, January 2010, 1:46 http://www.youtube.com/watch?v=_1zQnUNVTEk
The PM at the David Beckham Academy, January 2008, 1:41 http://www.youtube.com/watch?v=FI4cUVvJg4g
Simon Powell and Paul Potts at Downing Street, December 2007, 3:45 http://www.youtube.com/watch?v=MZqtK_4tlGg