PM & Gender


Academic literature

Temple, Mick. (2013). "The Media and the Message." Journal of Political Marketing no. 12 (2/3):147-165.

Sanghvi, Minita, and Nancy Hodges. (2015). "Marketing the female politician: an exploration of gender and appearance." Journal of Marketing Management no. 31 (15-16):1676-1694.

Schneider, Monica C. (2014). "Gender-Based Strategies on Candidate Websites." Journal of Political Marketing no. 13 (4):264-290.

   
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