PM & Gender


Academic literature

Lee, Jayeon. and Young-shin Lim (2016). ‘Gendered campaign tweets: The cases of Hillary Clinton and Donald Trump.’ Public Relations Review 42(5): 849-855.

O'Brien, Diana Z. (2015). ‘Rising to the top: Gender, political performance, and party leadership in parliamentary democracies’ American Journal of Political Science, 59(4): 1022-1039.

Temple, Mick. (2013). "The Media and the Message." Journal of Political Marketing no. 12 (2/3):147-165.

Sanghvi, Minita, and Nancy Hodges. (2015). "Marketing the female politician: an exploration of gender and appearance." Journal of Marketing Management no. 31 (15-16):1676-1694.

Schneider, Monica C. (2014). "Gender-Based Strategies on Candidate Websites." Journal of Political Marketing no. 13 (4):264-290.

   
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