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Communicating incumbent politicians

Academic Literature

Capelli, S. and W. Sabadie (2009). "What communication legitimacy for the candidates to the French presidential elections? The case of the 2007 environmental communications." Revue Francaise du Marketing 224: 21-34.

Elder, Edward (2016) Marketing Leadership in Government: communicating responsiveness, leadership and credibility (Palgrave)

Elder, Edward. (2016). "Market-Oriented Governing Leaders’ Communication: John Key and Barack Obama." Journal of Nonprofit & Public Sector Marketing no. 28 (1):5-21.

Franklin, Bob and John Richardson (2002). Priming the Parish Pump: Political Marketing and News Management in Local Political Communications Networks. Journal of Political Marketing, vol. 1(1): 117 - 47.

Fogarty, Brian J. 2009. "A Simple Model of Legislator and News Media Interaction." Journal of Theoretical Politics 21(1):5-24.

Geiselhart, Karin, Mary Griffiths and Bronwen FitzGerald (2003). What Lies Beyond Service Delivery- an Australian Perspective. Journal of Political Marketing, vol. 2(3/4): 213-33.

Lilleker, Darren (2004). Micro-level political communication: is publicizing constituency service the vote winner that UK MPs perceive it to be? Paper presented to the UK PSA association See:

Lilleker, Darren (2005). Local Campaign Management: Winning Votes or Wasting Resources? Journal of Marketing Management, vol. 21(9/10): 979-1003.

Lilleker, Darren (2006). Local political marketing: political marketing as public service. In D. Lilleker, N. Jackson and R. Scullion (Eds.), The marketing of political parties. Manchester University Press.

Lilleker, Darren and Ralph Negrine (2003). Not big brand names but corner shops: marketing politics to a disengaged electorate. Journal of Political Marketing, vol. 2(1): 55-76.

Lilleker, Darren G. 2009. Local political marketing: connecting UK politicians and voters. In Political Marketing: Principles and Applications, by J. Lees-Marshment. Oxon and New York: Routledge.

Marland, Alex. (2009). Canadian constituency campaigns. In Political Marketing: Principles and Applications, by J. Lees-Marshment. Oxon and New York: Routledge.

Phipps, M., J. Brace-Govan, et al. (2010). "The Duality of Political Brand Equity." European Journal of Marketing 44(3/4): 496-514.

Reda, Valentina. (2013). "Managing communication in the Prime Minister’s Office, 1988–2012." Contemporary Italian Politics no. 5 (3):277-291.

Steger, Wayne (1999). The permanent campaign: Marketing from the hill. In Bruce Newman (Ed.), The Handbook of political marketing. Sage.


Marketing Malcolm Turnbull

How to market Malcolm Turnbull, by the expertsThe Sydney Morning Herald (September 2015) – Article highlighting the comments of leading marketers and pollsters that center on how Turnbull should market himself.

Voters yet to settle on a ‘narrative’ for TurnbullABC (September 2015) – Highlights the importance of voters locking in on a particular ‘narrative’ around politicians, and asks what narrative voters will perceive around Turnbull.

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