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Braun, Alexander, and Anna Matsukova. 2009. Czech Republic: Social Democrats strike back. In Political Marketing: Principles and Applications, by J. Lees-Marshment. Oxon and New York: Routledge.

Chapman, Sherri, Edwina Luck, and Charles H. Patti (2003). Building a Brand Relationship with Voters: The Need for Imc within Political Parties. Paper presented at the Australian and New Zealand Marketing Academy Conference, University of South Australia, 1-3 December 2003.

Cotrim Maciera, J. (2005). Change to win? The 2002 general election PT marketing strategy in Brazil. In D. Lilleker and J. Lees-Marshment (Eds.), Political marketing: a comparative perspective. Manchester University Press.

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Egherman, Tori (2005) 'The Hashemi Brand in Iran's Elections' in Marketing profs from http://www.marketingprofs.com/5/egherman1.asp?sp=1 accessed April 4 2008

Greener, William, and Christopher Arterton. 2009. McCain: Strategies and Tactics in the General Election In Campaigning for president 2008 : strategy and tactics, new voices and new techniques edited by D. W. Johnson. New York: Routledge.

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Hong, Yah-Huei. (2015). "The Effects of Political Socialization in Event Marketing on the Youth: —The Three Little Pigs and Good Luck Charms Campaigns in Taiwan's 2012 Presidential Election." Asian Journal of Political Science no. 23 (2):207-225.

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Maier, Michaela, and Jens Tenscher (2009). "Struggling for Voters: European Campaigning in Germany." Journal of Political Marketing 8, no. 1: 20-34.

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“Political Marketing” 3:26 http://www.youtube.com/watch?v=d90IleS_-yc

“2008 National Party Campaign Opening Address” (NZ) 5:14 http://www.youtube.com/watch?v=pJEWeg2Af5w

"Labour Ad - Facts about National's Record" 0.30 http://www.youtube.com/watch?v=XKfuS6gfxPY

"Labour's 2011 Opening TV Address" 20.05 http://www.youtube.com/watch?v=nj1OZ0FqpZI&feature=related

"National Party Campaign Video No 1" 0.15 http://www.youtube.com/watch?v=nj1OZ0FqpZI&feature=related 

“3am, the White House Phone is Ringing” 0:31 (1992) http://www.youtube.com/watch?v=7yr7odFUARg

"Armed Chinese Troops in Texas (Ron Paul)" 3.11 http://www.youtube.com/watch?v=XKfuS6gfxPY

"Rick Perry: Honor" 0.59 http://www.youtube.com/watch?v=Cu-DMe7PdEk&feature=mr_meh&list=PLCAE77C2C561BBE7E&lf=results_main&playnext=0

“UK Conservative Party Election Broadcast” 4:53 http://www.youtube.com/watch?v=y_KkB-V3UAY

Amusing Green party UK kid party - ‘GrownUpPolitics - Green Party 2016 Party Election Broadcast’ Published on Apr 6, 2016 - https://www.youtube.com/watch?v=s2dNEQiHUUo&feature=youtu.be

Ewen, S (2008). "Can Obama Teach You? Yes, He Can." Brandweek 49, no. 43: 13

Campaigns down under blog - see http://campaignsdownunder.org/tag/message/

NZ election ad site http://www.electionads.org.nz/

Malcolm Turnbull’s ‘continuity and change’ slogan straight out of Veep – The Guardian (March 2016) – Article pointing out that Turnbull’s new campaign slogan exactly matches that of a ‘meaningless’ slogan used in season four of political satire program Veep.

Why Grassroots Matter – Political Trade Secrets (August 2015) – Article by campaign consultant Sean Bartley on the importance of grassroots campaigning.

Rule of 7: Returns on Repetition – Political Trade Secrets (September 2015) – Article by campaign consultant Sean Bartley on the benefits of repeating messages to the electorate in campaigns.

What Justin Trudeau’s Remarkable Rise Teaches Us About the Future of Political Marketing – Medium (December 2015) – Article discussing the successes behind Trudeau’s style of campaigning and political marketing, particularly praising his ability to “create powerful moments that contain massive viral potential.” - Claims this is the future of political campaigning and politicians the world over should pay attention.

Prime Minister Justin Trudeau Is Also The Selfie King Of Canada – Huffington Post (December 2015) – Article discussing Trudeau’s use of selfies in the 2015 Canadian election campaign, and how effective it was as a form of free advertising.

Justin Trudeau’s Winning Campaign – Marketing Magazine Canada (November 2015) – Article focusing on the successes and effectiveness of Trudeau’s political advertising campaigns in the 2015 Canadian election, with a particular focus on the campaign consultants that made it happen.

Canada Election 2015: Campaign Ads All About Leadership As Race Enters Decision Phase – Huffington Post (June 2015) – Article discussing the campaign advertisements from the three main candidates in the final stages of the 2015 Canadian election, and how they are particularly focusing on leadership.