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Academic Literature


Auerbach, Y. and T. Yehuda (2010). "The Relationship Between Electoral Systems and Political Marketing: Israel 1988-2003." Israel Affairs 16(3): 30.

Braun, Alexander, and Anna Matsukova. 2009. Czech Republic: Social Democrats strike back. In Political Marketing: Principles and Applications, by J. Lees-Marshment. Oxon and New York: Routledge.

Chapman, Sherri, Edwina Luck, and Charles H. Patti (2003). Building a Brand Relationship with Voters: The Need for Imc within Political Parties. Paper presented at the Australian and New Zealand Marketing Academy Conference, University of South Australia, 1-3 December 2003.

Cotrim Maciera, J. (2005). Change to win? The 2002 general election PT marketing strategy in Brazil. In D. Lilleker and J. Lees-Marshment (Eds.), Political marketing: a comparative perspective. Manchester University Press.

Dermody, Janine and Stuart Hamner-Lloyd (2006). A marketing analysis of the 2005 General Election advertising campaigns. In D. Lilleker, N. Jackson and R. Scullion (Eds.), The marketing of political parties. Manchester University Press.

Dermody, Janine, Stuart Hanmer-Lloyd, Nicole Koenig-Lewis, and Anita Lifen Zhao. (2014). "Young British partisans’ and non-voters’ processing of attack election advertising and the implications for marketing politics." Journal of Marketing Management no. 30 (9/10):974-1005.

Egherman, Tori (2005) 'The Hashemi Brand in Iran's Elections' in Marketing profs from accessed April 4 2008

Greener, William, and Christopher Arterton. 2009. McCain: Strategies and Tactics in the General Election In Campaigning for president 2008 : strategy and tactics, new voices and new techniques edited by D. W. Johnson. New York: Routledge.

Herrnson, Paul S. (2016). Congressional elections: campaigning at home and in Washington. Los Angeles, California: CQ Press. – Chapter on Campaign Strategy

Hinson, R. and E. Y. Tweneboah-Koduah (2010). "Political Marketing Strategies in Africa: Expert Opinions of Recent Political Elections in Ghana." Journal of African Business 11(2): 201-218.

Hong, Yah-Huei. (2015). "The Effects of Political Socialization in Event Marketing on the Youth: —The Three Little Pigs and Good Luck Charms Campaigns in Taiwan's 2012 Presidential Election." Asian Journal of Political Science no. 23 (2):207-225.

Kavanagh, Dennis (1995). Election campaigning: The New Marketing of Politics. Blackwell.

Lilleker, Darren and Ralph Negrine (2002). Marketing techniques and political campaigns: the limitations for the marketing of British political parties. Paper presented to the UK PSA association.

Maier, Michaela, and Jens Tenscher (2009). "Struggling for Voters: European Campaigning in Germany." Journal of Political Marketing 8, no. 1: 20-34.

Maier, Michaela, and Jens Tenscher (2009). "Struggling for Voters: European Campaigning in Germany." Journal of Political Marketing 8, no. 1: 20-34.

Mauser, G. (1983). Political Marketing: An Approach to Campaign Strategy. New York: Praeger.

Newman, Bruce (1994). The Marketing of the President: Political Marketing as Campaign Strategy. Beverley Hills: Sage Publications.

Newman, Bruce(1999). The Mass Marketing of Politics: Democracy in an Age of Manufactured Images. Beverley Hills: Sage Publications.

Newman, Bruce (2001). An Assessment of the 2000 Us Presidential Election: A Set of Political Marketing Guidelines. Journal of Public Affairs, vol. 1(3): 210.

Rademacher, Eric W. and Alfred J. Tuchfarber (1999). Pre-election polling and political campaigns. In B. Newman (Ed.), Handbook of political marketing. Sage.

Ranchod, Rushil. (2015). "Crafting Dominance: Political Power and the Marketing of the African National Congress." Politikon: South African Journal of Political Studies no. 42 (3):367-385.

Reeves, Peter. (2013). "Local Political Marketing in the Context of the Conservative Party." Journal of Nonprofit & Public Sector Marketing no. 25 (2):127-163.

Sani, Mohd Azizuddin Mohd. (2015). "Political marketing in Malaysia: examining the case of political campaigning in the 2014 Kajang by-election." Philippine Political Science Journal no. 36 (2):167-189.

Savigny, Heather (2005). Labour, Political Marketing and the 2005 Election: A Campaign of Two Halves. Journal of Marketing Management, vol. 21(9/10): 925-41.

Seawright, David (2005). ‘On a Low Road': The 2005 Conservative Campaign. Journal of Marketing Management, vol. 21(9/10): 943-57.

Schonker-Schreck, Daniella (2004). Political Marketing and the Media: Women in the 1996 Israeli Elections - a Case Study. Israel Affairs, vol. 10(3): 159-77.

Wring, Dominic (1997). Reconciling Marketing with Political Science: Theories of Political Marketing. Proceedings of the 1997 Academy of Marketing Conference. Manchester Metropolitan University.

Wring, Dominic (2001). Labouring the Point: Operation Victory and the Battle for a Second Term. Journal of Marketing Management, vol. 17(9/10): 913-27.

Wring, Dominic (2002). Conceptualising political marketing: a framework for election-campaign analysis. In N. J. O'Shaughnessy and S. Henneberg (Eds.), The Idea of Political Marketing. New York: Praeger.

Wring, Dominic (2005). The Politics of Marketing of the Labour Party. Palgrave Macmillan.

Audio-visual Links


“Political Marketing” 3:26

New Zealand Campaigning

“2008 National Party Campaign Opening Address” (NZ) 5:14

"Labour Ad - Facts about National's Record" 0.30

"Labour's 2011 Opening TV Address" 20.05

"National Party Campaign Video No 1" 0.15 

United States Campaigning

“3am, the White House Phone is Ringing” 0:31 (1992)

"Armed Chinese Troops in Texas (Ron Paul)" 3.11

"Rick Perry: Honor" 0.59

“UK Conservative Party Election Broadcast” 4:53

Green party amusing ad

Amusing Green party UK kid party - ‘GrownUpPolitics - Green Party 2016 Party Election Broadcast’ Published on Apr 6, 2016 -


Ewen, S (2008). "Can Obama Teach You? Yes, He Can." Brandweek 49, no. 43: 13

Campaigns down under blog - see

NZ election ad site

Malcolm Turnbull’s ‘continuity and change’ slogan straight out of VeepThe Guardian (March 2016) – Article pointing out that Turnbull’s new campaign slogan exactly matches that of a ‘meaningless’ slogan used in season four of political satire program Veep.

Practical Campaign Advice

Why Grassroots MatterPolitical Trade Secrets (August 2015) – Article by campaign consultant Sean Bartley on the importance of grassroots campaigning.

Rule of 7: Returns on RepetitionPolitical Trade Secrets (September 2015) – Article by campaign consultant Sean Bartley on the benefits of repeating messages to the electorate in campaigns.

Canadian 2015 Election

What Justin Trudeau’s Remarkable Rise Teaches Us About the Future of Political MarketingMedium (December 2015) – Article discussing the successes behind Trudeau’s style of campaigning and political marketing, particularly praising his ability to “create powerful moments that contain massive viral potential.” - Claims this is the future of political campaigning and politicians the world over should pay attention.

Prime Minister Justin Trudeau Is Also The Selfie King Of CanadaHuffington Post (December 2015) – Article discussing Trudeau’s use of selfies in the 2015 Canadian election campaign, and how effective it was as a form of free advertising.

Justin Trudeau’s Winning CampaignMarketing Magazine Canada (November 2015) – Article focusing on the successes and effectiveness of Trudeau’s political advertising campaigns in the 2015 Canadian election, with a particular focus on the campaign consultants that made it happen.

Canada Election 2015: Campaign Ads All About Leadership As Race Enters Decision PhaseHuffington Post (June 2015) – Article discussing the campaign advertisements from the three main candidates in the final stages of the 2015 Canadian election, and how they are particularly focusing on leadership.

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