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Communicating Change

Academic Literature

Lees-Marshment, Jennifer (2011). The Political Marketing Game. Houndmills and New York: Palgrave Macmillan.

Lees-Marshment, Jennifer and Robin T. Pettitt (2010). ‘UK political marketing: a question of leadership?’ In Jennifer Lees-Marshment, Jesper Strömbäck and Chris Rudd (eds) Global Political Marketing. London: Routledge, 113–27.


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