POLITICS 345 Political Marketing POLITICS 345 Political Marketing |
Communicating Change
Academic Literature
Lees-Marshment, Jennifer (2011). The Political Marketing Game. Houndmills and New York: Palgrave Macmillan.
Lees-Marshment, Jennifer and Robin T. Pettitt (2010). ‘UK political marketing: a question of leadership?’ In Jennifer Lees-Marshment, Jesper Strömbäck and Chris Rudd (eds) Global Political Marketing. London: Routledge, 113–27.