Marketing Communication of Candidates & Leaders


Academic Literature

Bal, A. S., L. Pitt, et al. (2009). "Caricatures, cartoons, spoofs and satires: political brands as butts." Journal of Public Affairs 9(4): 229-237.

Busby, Robert. (2009). Marketing the Populist Politician: the demotic democrat. Basingstoke; New York, Palgrave Macmillan

Busby, Robert (2012), ‘Selling Sarah Palin: political marketing and the ‘Wal-Mart Mom'' Chapter 17 in the Routledge Handbook of Political Marketing edited by Jennifer Lees-Marshment, Routledge.

Busby, Robert (2014). ‘Mama Grizzlies: Republican female candidates and the political marketing dilemma’. In Jennifer Lees-Marshment, Brian Conley and Kenneth Cosgrove (eds) Political Marketing in the US. New York: Routledge.

Campus, D. (2010). "Mediatization and Personalization of Politics in Italy and France: the Cases of Berlusconi and Sarkozy." International Journal of Press/Politics 15(2): 219-235.

Cotrim Maciera, J. (2005). Change to win? The 2002 general election PT marketing strategy in Brazil. In D. Lilleker and J. Lees-Marshment (Eds.), Political marketing: a comparative perspective. Manchester University Press.

Davies, G. and T. Mian (2010). "The Reputation of the Party Leader and of the Party Being Led." European Journal of Marketing 44(3-4): 331-350.

De Landtsheer, Christ'l, Philippe De Vries, and Dieter Vertessen (2008). "Political Impression Management: How Metaphors, Sound Bites, Appearance Effectiveness, and Personality Traits Can Win Elections." Journal of Political Marketing 7, no. 3-4: 217-38.

De Vreis, Phillippe, Christ'l De Landtsheer, and Soetkin Kesteloot. 2009. Image Supremacy? Lifting the veil in Belgium. In Political Marketing: Principles and Applications, by J. Lees-Marshment. Oxon and New York: Routledge.

Elder, Edward. (2016). "Market-Oriented Governing Leaders’ Communication: John Key and Barack Obama." Journal of Nonprofit & Public Sector Marketing no. 28 (1):5-21.

Gaber, Ivor and Coral James O'Connor (2016) ‘The Battle for Brighton: the view from cyberspace’ Chapter 8 in Political Marketing and the 2015 UK General Election edited by Darren G. Lilleker and Mark Pack (Palgrave Macmillan)

Garzia, Diego. (2013). "Can Candidates' Image Win Elections? A Counterfactual Assessment of Leader Effects in the Second Italian Republic." Journal of Political Marketing no. 12 (4):348-361.

Ingram, Peter and Jennifer Lees-Marshment (2002). ‘The Anglicisation of political marketing: how Blair “out-marketed” Clinton’. Journal of Public Affairs, 2(2): 44–56.

Lloyd, Jenny (2012) ‘Something Old, Something New? Modelling political communication in the 2010 UK general election' Chapter 19 in the Routledge Handbook of Political Marketing edited by Jennifer Lees-Marshment, Routledge.

Newman, Bruce I. (2001). ‘An assessment of the 2000 US presidential election: a set of political marketing guidelines’. Journal of Public Affairs, 1(3): 210.

O'Shaughnessy, Nicholas J. and Stephan C. Henneberg (2007). The Selling of the President 2004: A Marketing Perspective. Journal of Public Affairs, vol. 7(3): 249-68.

Robinson, Claire (2012) ‘Interacting Leaders' Chapter 20 in the Routledge Handbook of Political Marketing edited by Jennifer Lees-Marshment, Routledge.

Rottinghaus, Brandon, and Irina Alberro (2005). Rivaling the PRI: The Image Management of Vicente Fox and the Use of Public Opinion Polling in the 2000 Mexican Election. Latin American Politics and Society, vol. 47(2): 143-58.

Scammell, Margaret (1995). Designer Politics: How Elections are Won. St. Martin's Press.

Scammell, Margaret (1996). The odd couple: Marketing and Maggie. European Journal of Marketing, vol. 30(10/11): 114-126.

Schweiger, Gunter and Michaela Aadami (1999). ‘The nonverbal image of politicians and political parties’. In Bruce Newman (ed.) The Handbook of Political Marketing. Thousand Oaks, CA: Sage.

Audio-Visual

David Cameron in a 2010 Conservative General Election Broadcast 4.52  http://www.youtube.com/watch?v=1Txz_QdpOUA&feature=related

NZ Labour “Mary” ad (2008) 0:30 http://www.youtube.com/watch?v=gT7ybNAwmB4&feature=PlayList&p=32A9A21F3173B917&index=15

"Peter Dunne Replies to DomPost" 1.50 http://www.youtube.com/watch?v=nb2YaFMrAr8

“David Cameron’s Image” 0:34 http://www.youtube.com/watch?v=QwYOc6EiADo

Strategic attack ads

Negative attack ads

Amusing attack ads

Amusing ads

Funny advert with the wife pleading with voters to re-elect her husband - A really funny way of doing an ad to convey the candidates commitment - very funny and engaging http://digg.com/video/gerald-daugherty-ad-texas

Websites

O'Leary, Noreen (2009). ‘GMMB’. Mediaweek, 19(24) OR Brandweek vol 50 issue 24 see http://connection.ebscohost.com/c/articles/43468630/gmmb.

What Justin Trudeau’s Remarkable Rise Teaches Us About the Future of Political MarketingMedium (December 2015) – Article discussing the successes behind Trudeau’s style of campaigning and political marketing, particularly praising his ability to “create powerful moments that contain massive viral potential.”

UK PM Gordon Brown

 

 

 

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