Political Marketing POLITICS 345
Get out the vote
Abrajano, M. & Panagopoulos, C. (2011) “Does Language Matter? The Impact of Spanish versus English-language GOTV efforts on Latino (Electoral) Turnout (USA)” American Politics Research. 39 (4) pp. 643-663.
Green, Donald P. and Alan S. Gerber (2004). Get Out the Vote! How to Increase Voter Turnout, Washington: Brookings Institution Press.
Green, Donald P., and Alan S. Gerber. (2015). Get out the vote: how to increase voter turnout. 3rd ed. Washington, D.C.: Brookings Institution Press.
Haenschen, Katherine (2016). ‘Social pressure on social media: Using Facebook status updates to increase voter turnout’. Journal of Communication, 66(4): 542-563.
Johnson, Dennis W. (2013). ‘The election of 2012’. In Dennis W. Johnson (ed.) Campaigning for President 2012: Strategy and Tactics. New York: Routledge, 1–22.
Keane, Lauren Deschamps, and David W. Nickerson. (2015). "When Reports Depress Rather Than Inspire: A Field Experiment Using Age Cohorts as Reference Groups." Journal of Political Marketing no. 14 (4):381-390.
Kudrnác, Ales (2014) ‘Case study 6.3 Door-to-door canvassing in local elections: case study of Ružomberok, Slovakia 2010’ in Jennifer Lees-Marshment (ed). Political Marketing: Principles and applications 2nd edition. New York: Routledge, 195-197.
Kvenock, D. & Roberson, B. (2011) “Non-Partisan ‘Get-Out-the-Vote’ Efforts and Policy Outcomes” European Journal of Political Economy. 27 (4) pp. 728-739.
Lees-Marshment, Jennifer (2011). The Political Marketing Game. Houndmills and New York: Palgrave Macmillan.
Lees-Marshment, Jennifer. (2010). 'New Zealand political marketing: marketing communication rather than the product?'. In Jennifer Lees-Marshment, Jesper Strömbäck & Chris Rudd (eds) Global Political Marketing. London: Routledge, 65–81.
Mann, Christopher B., and Genevieve Mayhew. (2015). "Voter Mobilization Meets eGovernment: Turnout and Voting by Mail From Online or Paper Ballot Request." Journal of Political Marketing no. 14 (4):352-380.
McCabe, Deborah Brown, and Melissa R. Michelson. (2015). "Pushing Too Hard: Using Door-in-the-Face to Get Voters out the Door." Journal of Political Marketing no. 14 (4):316-332.
McKelvey, Fenwick and Jill Piebiak (2016). ‘Porting the political campaign: The NationBuilder platform and the global flows of political technology’. New Media & Society 20(3): 901-918.
Morin, David T., and Mark A. Flynn. (2014). "We Are the Tea Party!: The Use of Facebook as an Online Political Forum for the Construction and Maintenance of in-Group Identification during the “GOTV” Weekend." Communication Quarterly no. 62 (1):115-133.
Murray, Gregg R., and Richard E. Matland. (2015). "“You've Gone Too Far”: Social Pressure Mobilization, Reactance, and Individual Differences." Journal of Political Marketing no. 14 (4):333-351.
Panagopoulos, Costas, and Shang E. Ha. (2015). "Billboards and Turnout: A Randomized Field Experiment." Journal of Political Marketing no. 14 (4):391-404.
Peress, M. (2011) “Securing the Base: Electoral Competition Under Variable Turnout” Public Choice. 148 (1) pp. 87-104.
Roka, Jolan (2005). Turnout and Its Strategic Political Marketing Implications in Hungary During the 2004 European Parliamentary Elections. Journal of Political Marketing, vol. 4(2): 169-75.
Tracey, Sean (2017). ‘Trust, Trump, and the turnout: A marketer’s point of view’. American Behavioral Scientist, 61(5): 526-532.
Ubertaccio, Peter N. (2008). ‘Network marketing and American political parties’. in Dennis W. Johnson (ed.) The Routledge Handbook of Political Management. New York: Routledge, 509–23.
Valenzuela, Ali A. and Melissa R. Michelson (2016). “Turnout, Status, and Identity: Mobilizing Latinos to vote with group appeals”. American Political Science Review, 110(4), 615-30.
NZ Electoral Commission in the 2014 NZ election - Lorde isn’t old enough to vote?. Hear what she has to say about the importance of voting. 0:52 https://www.youtube.com/watch?v=m0rH9u7lUMk
Rock The Vote presents #TURNOUTFORWHAT starring Lil Jon and featuring Lena Dunham, Whoopi Goldberg, Natasha Lyonne, Fred Armisen, E.J. Johnson, Darren Criss, Sophia Bush, Ireland Baldwin, Devendra Banhart, Ioanna Gika and Gabriel Valenciano - 3:26 - https://www.youtube.com/watch?v=rijpU5yD55I
Make a plan to vote like Vice President Joe Biden https://www.youtube.com/watch?v=_tDWAYIXm1k
NZ Labour 2017 Get out the vote ad ‘The future is in your hands’ https://www.youtube.com/watch?v=_l6lQVDnJNw
Door knocking – media clip into what they do TVNZ’s behind the scenes in the election series in the 2014 NZ election http://tvnz.co.nz/politics-news/election-2014-door-knocking-video-6076510
Door knocking – media clip into what they do TVNZ’s behind the scenes in the election series in the 2014 NZ election - http://www.radiolive.co.nz/VIDEO-Marcus-Lush-goes-door-knocking-with-Paula-Bennett/tabid/439/articleID/53782/Default.aspx
US 2014 midterm GOTV – Fox news segment Operation Ground Game: Parties drive to get out the vote in final stretch - 2:50 http://www.foxnews.com/politics/2014/10/21/operation-ground-game-parties-drive-to-get-out-vote-in-final-stretch/
The NZ National Party’s 15 Second Get Out The Vote Ad in the 2014 NZ election, September 16 2014 - https://www.youtube.com/watch?v=Hf4qciM8V8M&list=UUWdJ3BxqWopIdJ7J_BNu1zQ&index=3
NZ National Party message "Get out and Vote" 2011 NZ election 1.32 http://www.youtube.com/watch?v=3D0Z-x4HutA&feature=relmfu
"Terry Tate Get out the Vote" http://www.youtube.com/watch?v=AbBq29qGxaA
"Michael Bennet for the US" http://www.youtube.com/watch?v=wmWR2kToR8o
Broadbent Institute’s ‘Can’t Wait’ Video Is The Funniest Get Out And Vote Message We’ve Seen – Huffington Post (September 2015) – Humorous GOTV advertisement from left-leaning think tank The Broadbent Institute.
Problems with Republican GOTV system in the US 2012 election http://arstechnica.com/information-technology/2012/11/inside-team-romneys-whale-of-an-it-meltdown/; http://news.cnet.com/8301-13578_3-57547183-38/why-romneys-orca-killer-app-beached-on-election-day/
‘Obama campaign emails now targeting specific individuals' discusses how the campaign used FB to suggest to volunteers which of their friends they should contact to get out to votehttp://www.politico.com/politico44/2012/10/obama-campaign-emails-now-targeting-specific-individuals-139211.html
Ross, Jim (http://jimrossconsulting.com/) (2008), excerpts from <http://www.completecampaigns.com/article.asp?articleid=27>