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Get out the vote

Academic Literature

Abrajano, M. & Panagopoulos, C. (2011) “Does Language Matter? The Impact of Spanish versus English-language GOTV efforts on Latino (Electoral) Turnout (USA)” American Politics Research. 39 (4) pp. 643-663.

Green, Donald P. and Alan S. Gerber (2004). Get Out the Vote! How to Increase Voter Turnout, Washington: Brookings Institution Press.

Green, Donald P., and Alan S. Gerber. (2015). Get out the vote: how to increase voter turnout. 3rd ed. Washington, D.C.: Brookings Institution Press.

Haenschen, Katherine (2016). ‘Social pressure on social media: Using Facebook status updates to increase voter turnout’. Journal of Communication66(4): 542-563.

Johnson, Dennis W. (2013). ‘The election of 2012’. In Dennis W. Johnson (ed.) Campaigning for President 2012: Strategy and Tactics. New York: Routledge, 1–22.

Keane, Lauren Deschamps, and David W. Nickerson. (2015). "When Reports Depress Rather Than Inspire: A Field Experiment Using Age Cohorts as Reference Groups." Journal of Political Marketing no. 14 (4):381-390.

Kudrnác, Ales (2014) ‘Case study 6.3 Door-to-door canvassing in local elections: case study of Ružomberok, Slovakia 2010’ in Jennifer Lees-Marshment (ed). Political Marketing: Principles and applications 2nd edition. New York: Routledge, 195-197.

Kvenock, D. & Roberson, B. (2011) “Non-Partisan ‘Get-Out-the-Vote’ Efforts and Policy Outcomes” European Journal of Political Economy. 27 (4) pp. 728-739.

Lees-Marshment, Jennifer (2011). The Political Marketing Game. Houndmills and New York: Palgrave Macmillan.

Lees-Marshment, Jennifer. (2010). 'New Zealand political marketing: marketing communication rather than the product?'. In Jennifer Lees-Marshment, Jesper Strömbäck & Chris Rudd (eds) Global Political Marketing. London: Routledge, 65–81.

Mann, Christopher B., and Genevieve Mayhew. (2015). "Voter Mobilization Meets eGovernment: Turnout and Voting by Mail From Online or Paper Ballot Request." Journal of Political Marketing no. 14 (4):352-380.

McCabe, Deborah Brown, and Melissa R. Michelson. (2015). "Pushing Too Hard: Using Door-in-the-Face to Get Voters out the Door." Journal of Political Marketing no. 14 (4):316-332.

McKelvey, Fenwick and Jill Piebiak (2016). ‘Porting the political campaign: The NationBuilder platform and the global flows of political technology’. New Media & Society 20(3): 901-918.

Morin, David T., and Mark A. Flynn. (2014). "We Are the Tea Party!: The Use of Facebook as an Online Political Forum for the Construction and Maintenance of in-Group Identification during the “GOTV” Weekend." Communication Quarterly no. 62 (1):115-133.

Murray, Gregg R., and Richard E. Matland. (2015). "“You've Gone Too Far”: Social Pressure Mobilization, Reactance, and Individual Differences." Journal of Political Marketing no. 14 (4):333-351.

Panagopoulos, Costas, and Shang E. Ha. (2015). "Billboards and Turnout: A Randomized Field Experiment." Journal of Political Marketing no. 14 (4):391-404.

Peress, M. (2011) “Securing the Base: Electoral Competition Under Variable Turnout” Public Choice. 148 (1) pp. 87-104.

Roka, Jolan (2005). Turnout and Its Strategic Political Marketing Implications in Hungary During the 2004 European Parliamentary Elections. Journal of Political Marketing, vol. 4(2): 169-75.

Tracey, Sean (2017). ‘Trust, Trump, and the turnout: A marketer’s point of view’. American Behavioral Scientist, 61(5): 526-532.

Ubertaccio, Peter N. (2008). ‘Network marketing and American political parties’. in Dennis W. Johnson (ed.) The Routledge Handbook of Political Management. New York: Routledge, 509–23.

Valenzuela, Ali A. and Melissa R. Michelson (2016). “Turnout, Status, and Identity: Mobilizing Latinos to vote with group appeals”.  American Political Science Review, 110(4), 615-30.



NZ Electoral Commission in the 2014 NZ election - Lorde isn’t old enough to vote?. Hear what she has to say about the importance of voting.  0:52

Rock The Vote presents #TURNOUTFORWHAT starring Lil Jon and featuring Lena Dunham, Whoopi Goldberg, Natasha Lyonne, Fred Armisen, E.J. Johnson, Darren Criss, Sophia Bush, Ireland Baldwin, Devendra Banhart, Ioanna Gika and Gabriel Valenciano - 3:26 -


Make a plan to vote like Vice President Joe Biden

NZ Labour 2017 Get out the vote ad ‘The future is in your hands’

Door knocking – media clip into what they do TVNZ’s behind the scenes in the election series in the 2014 NZ election

Door knocking – media clip into what they do TVNZ’s behind the scenes in the election series in the 2014 NZ election -

US 2014 midterm GOTV – Fox news segment Operation Ground Game: Parties drive to get out the vote in final stretch - 2:50

The NZ National Party’s 15 Second Get Out The Vote Ad in the 2014 NZ election, September 16 2014 -

NZ National Party message "Get out and Vote" 2011 NZ election 1.32

"Terry Tate Get out the Vote"

"Michael Bennet for the US"

Broadbent Institute’s ‘Can’t Wait’ Video Is The Funniest Get Out And Vote Message We’ve Seen – Huffington Post (September 2015) – Humorous GOTV advertisement from left-leaning think tank The Broadbent Institute.


Problems with Republican GOTV system in the US 2012 election

‘Obama campaign emails now targeting specific individuals' discusses how the campaign used FB to suggest to volunteers which of their friends they should contact to get out to vote

Ross, Jim ( (2008), excerpts from <>

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