Integrated Marketing Communications


Academic Literature

Barreto, Matt A., Jennifer Merolla and Victoria Defrancesco Soto (2011). ‘Multiple dimensions of mobilization: the effect of direct contact and political ads on Latino turnout in the 2000 presidential election’. Journal of Political Marketing, 10(4): 303–27.

Chapman, Sherri, Edwina Luck, and Charles H. Patti (2003). Building a Brand Relationship with Voters: The Need for Imc within Political Parties. Paper presented at the Australian and New Zealand Marketing Academy Conference, University of South Australia, 1-3 December 2003.

Lees-Marshment, Jennifer, Brian Conley and Kenneth Cosgrove (eds) (2014). Political Marketing in the US. New York: Routledge.

Papagiannidis, Savvas, Constantinos K. Coursaris and Michael Bourlakis (2012). ‘Do websites influence the nature of voting intentions? The case of two national elections in Greece’. Computers in Human Behavior, 28(2): 300–7.

Seidman, Steven A. (2010). ‘Barack Obama's 2008 campaign for the US presidency and visual design’. Journal of Visual Literacy, 29(1): 1–27.

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