Lees-Marshment, Jennifer (2011). The Political Marketing Game. Houndmills and New York: Palgrave Macmillan.

Mignacca, Nicholas (2014), Case Study 3.4 ‘Little data: Using social media to gain market research and inform campaign strategy at local government level’  in Political Marketing: Principles and Applications 2^nd edition Routledge

Turcotte, André (2012). ‘Under new management: market intelligence and the Conservative resurrection’. In Alex Marland, Thierry Giasson and Jennifer Lees-Marshment (eds) Political Marketing in Canada. Vancouver: UBC, 76–90.

Norway's Prime Minister Turns Taxi Driver - Jens Stoltenberg Drives A Cab  3 minute video of PM going under cover https://www.youtube.com/watch?v=uqsoWbQewIo

Letters from the public to US President Barack Obama’s [5.5m] - Barack Obama: Inside The White House, August 27 2012  - covers president reading and getting letters from the public; getting him out of the bubble; and letters the president writes