Political Marketing POLITICS 345
Political Consumer Behaviour
Ahmed, Mirza Ashfaq, Suleman Aziz Lodhi, and Zahoor Ahmad. (2015). "Political Brand Equity Model: The Integration of Political Brands in Voter Choice." Journal of Political Marketing.
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Bartle, John and Dylan Griffiths (2002). Social-Psychological, economic and marketing models of voting behaviour compared. In Nicholas O'Shaughnessy and Stephan Henneberg (Eds.), The Idea of Political Marketing. London: Praeger.
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Clarke, John (2006). Consumers, clients or citizens? Politics, policy and practice in the reform of social care. European Societies, vol. 8(3): 423-442.
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Delacourt, Susan (2013). Shopping for Votes: How Politicians Choose Us and We Choose Them. Canada: Douglas & McIntyre.
Delacourt, Susan (2016). Shopping for votes: How politicians choose us and we choose them. Madeira Park: Douglas and McIntyre.
Dufresne, Yannick and Alex Marland (2012), ‘The Canadian Political Market and the Rules of the Game' by Chapter 2 in Political Marketing in Canada edited by Alex Marland, Thierry Giasson and Jennifer Lees-Marshment, UBC
Gabriel, Y. and T. Lang (2006). The Unmanageable Consumer. London: Sage.
Garzia, Diego. (2013). "Can Candidates' Image Win Elections? A Counterfactual Assessment of Leader Effects in the Second Italian Republic." Journal of Political Marketing no. 12 (4):348-361.
Gidengil, Elisabeth (2012), ‘The Diversity of the Canadian political marketplace', by Chapter 3 in Political Marketing in Canada edited by Alex Marland, Thierry Giasson and Jennifer Lees-Marshment, UBC
Gorbaniuk, Oleg, Kaja Kusak, Aneta Kogut, and Marta Kustos. (2015). "Dimensions of Political Party “Personality” Perception." Journal of Political Marketing no. 14 (1/2):35-63.
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Hughes, Andrew, and Stephen Dann (2009) "Political Marketing and Stakeholder Engagement." Marketing Theory 9, no. 2: 243-56.
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Lees-Marshment, Jennifer (2004). The Political Marketing Revolution: transforming the government of the UK. Manchester: Manchester University Press.
Lees-Marshment, Jennifer (2008). Political marketing and British political parties (2nd edn.). Manchester University Press. Chapter 1 pages 1-12
Lees-Marshment, Jennifer (2009). Political Marketing: Principles and Applications (1st edition) Routledge. Chapter 1 The political market and the rise of the political consumer
Lewis, Justin, Inthorn, Sanna, and Karin Wahl-Jorgensen (2005). Citizens or consumers? What the media tell us about political participation. Open University Press.
Lilleker, D. and R. Scullion (Eds.) (2008). Voters or Consumers: Imagining the contemporary electorate. Cambridge Scholars Publishing.
Lilleker, Darren G (2008). "Shifting Cognitive Gears: Exploring the Boundary between Citizen and Consumer." In: Voters or consumers: imagining the contemporary electorate Newcastle: Cambridge Scholars Publishing.
Lilleker, Darren, (2003). Political marketing: the cause of an emerging democratic deficit in Britain? PSA Conference Paper, available at <http://www.psa.ac.uk/journals/pdf/5/2003/Darren%20Lilleker.pdf>.
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Mortimore, Roger (2003). Why politics needs marketing. International Journal of Non-profit and voluntary sector marketing, special issue on Broadening the Concept of Political Marketing, vol. 8(2): 107-121.
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Needham, Catherine (2004). The citizen and consumer: e-government in the United Kingdom and the United States. In Rachel K. Gibson, Andrea Römmele and Stephen J. Ward (Eds.), Electronic Democracy. Routledge.
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Newman, Peter. (2007). American Voters' Statements of Positive and Negative Preference for Candidates and Parties 1980-2000. Journal of Political Marketing, 6(2), 109-140.
Nielsen, Sigge Winther, and Martin Vinæs Larsen. (2014). "Party brands and voting." Electoral Studies no. 33.
Norris, Pippa (2005) (ed) Critical citizens Oxford University Press, Oxford, UK.
O'Cass, A. & Pecotich, A. (2005) ‘The Dynamics of Voter Behaviour and Influence Processes in Electoral Markets: A Consumer Behaviour Perspective'. Journal of Business Research vol. 58, pp. 406-413.
Ormrod, R. P. and S. C. Henneberg (2010). "Understanding voter orientation in the context of political market orientation: is the political customer king? (report)." Journal of Marketing Management 26(1-2): 108-130.
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Schiffman, L., S. T. Thelen, et al. (2010). "Interpersonal and Political Trust: modelling levels of citizens' trust." European Journal of Marketing 44(3/4): 369-381.
Scullion, R. (2010). "The Emergence of the 'Accidental Citizen': Implications for Political Marketing." Journal of Political Marketing 9(4).
Scullion, Richard (2008). The impact of the market on the character of citizenship, and the consequences of this for political engagement. In D. Lilleker and R. Scullion (Eds.), Voters or Consumers: Imagining the contemporary electorate. Cambridge Scholars Publishing.
Scullion, Richard (2009). The explosive outcome of treating the electorate as customers. In Political Marketing: Principles and Applications, by J. Lees-Marshment. Oxon and New York: Routledge.
Scullion, Richard, and Darren G. Lilleker (2008) "Consumerist Voters and Political Consumers: Reflecting on the Modern Social and Political Landscape." In: Voters or consumers: imagining the contemporary electorate Newcastle: Cambridge Scholars Publishing.
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Slocum, Rachel (2004). Consumer citizens and the Cities for Climate Protection campaign. Environment and Planning, 36: 763-782.
Spring, Joel (2003). Educating the Consumer-Citizen. Mahwah, New Jersey: Lawrence Erlbaum Associates.
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Winchester, Tiffany M. (2014) Case Study 3.1 ‘What Politicians can learn from Marketing: Approaching the Low-Involvement Voter’ in Political Marketing: Principles and Applications 2nd edition Routledge.
Winchester, Tiffany M., Wayne Binney, and John Hall. (2014). "Young Adults and Politics: Investigating Factors Influencing Voter Decision Making." Journal of Nonprofit & Public Sector Marketing no. 26 (3):226-257.
Winchester, Tiffany (2016). “Conceptualizing Usage in Voting Behaviour for Political Marketing: An Application of Consumer Behaviour”. Journal of Political Marketing, 15, 259-84.
Disadvantages of the Political Consumer
"Family Guy - Undecided Voters" 1:39 http://www.youtube.com/watch?v=0YOh-rpvjYg
"How Obama Got Elected: interviews with voters" Nov 16 2008, 9:55 http://www.youtube.com/watch?v=mm1KOBMg1Y8
The Rise of the Political Consumer and the Changing Market
Susan Delacourt: A Marketplace of Voters on The Agenda with Steve Paikin, Oct 16, 2013 Have Canadians traded in the role as citizen for the clout of the consumer? Journalist Susan Delacourt sits down with Steve to discuss her new book, "Shopping for Votes.“ 18m -https://www.youtube.com/watch?v=MxXqfi0tDDI
Susan Delacourt on political marketing and Shopping for Votes on CBC News Network's Power & Politics, 12m, http://www.cbc.ca/news/politics/susan-delacourt-on-political-marketing-and-shopping-for-votes-1.1991105
"Public Awareness Campaigns" (UK Electoral Commission) series of videos
"Bill Clinton Argues with Voter" (CBS News) May 8 2008, 1:38 http://www.youtube.com/watch?v=ReBygJ9aGV4
Political Techniques and Commercial Techniques
"What Political Campaigns can Teach Business" Nov 25 2008, 6:05 http://www.youtube.com/watch?v=wmb0d-E8_UM
"Thomas Gensemer On How Corporations Can Use The Obama Campaign's Marketing Tactics" Oct 2 2009, 2:57 http://www.youtube.com/watch?v=EZoWx_HBXj0
"Marketing Strategies for Politics" Feb 6 2008, 2:40 http://www.youtube.com/watch?v=qzXg9yL_XPA
"Phillip Kotler on Marketing Lessons from Barack Obama's 2008 US election campaign - a BVO interview" Jan 20 2009, 3:09 http://www.youtube.com/watch?v=2aFn0JXlwms
What political consumers/voters want
NZ Herald newspaper interview with the public on the street - video showing what people think [4m]
Despite millions spent on political marketing, few were influenced to switch their vote – Marketing Week (May 2015) – Article highlighting the ineffectiveness of political marketing in the 2015 UK general election at convincing voters to change the way they vote.