The Political Market


Academic Literature

Bennett, W. Lance (2012). ‘The personalization of politics: political identity, social media, and changing patterns of participation’. The Annals of the American Academy of Political and Social Science, 644: 20–39.

Birch, Lisa (2012), ‘Does public opinion research matter? The marketing of health policy' Chapter 9 in Political Marketing in Canada edited by Alex Marland, Thierry Giasson and Jennifer Lees-Marshment, UBC

Birch, Lisa and Francois Petry (2012) ‘The Use of Public Opinion Research by Government: Insights from American and Canadian Research' Chapter 26 in the Routledge Handbook of Political Marketing edited by Jennifer Lees-Marshment,  Routledge.

Braun, Alexander (2012), ‘The Role of Opinion Research in Setting Campaign Strategy' Chapter 2 in the Routledge Handbook of Political Marketing edited by Jennifer Lees-Marshment,  Routledge

Davidson, Scott and Robert H. Binstock (2012). ‘Political marketing and segmentation in aging democracies'. In Jennifer Lees-Marshment (ed.) Routledge Handbook of Political Marketing. New York: Routledge, 20–33.

Delacourt, Susan (2016). Shopping for votes: How politicians choose us and we choose them. Madeira Park: Douglas and McIntyre.

Dufresne, Yannick and Alex Marland (2012). ‘The Canadian political market and the rules of the game’ In Alex Marland, Thierry Giasson and Jennifer Lees-Marshment (eds) Political Marketing in Canada. Vancouver: UBC, 22–38.

Gidengil, Elisabeth (2012). ‘The diversity of the Canadian political marketplace’. In Alex Marland, Thierry Giasson and Jennifer Lees-Marshment (eds) Political Marketing in Canada. Vancouver: UBC, 39–56.

Lees-Marshment, Jennifer (2009). Understanding the market: market intelligence, consultation and participation. In Political Marketing: Principles and Applications. London and New York: Routledge.

Lees-Marshment, Jennifer (2011) The Political Marketing Game, Palgrave Macmillan - Chapter 1 Analysing the market

Lees-Marshment, Jennifer (2012) ‘Making Space for Leadership: the scope for politicians to choose how they respond to market research' Chapter  27 in the Routledge Handbook of Political Marketing edited by Jennifer Lees-Marshment,  Routledge.

Lees-Marshment, Jennifer (2012) ‘The Impact of market research on political decisions and leadership: Practitioners' perspectives' Chapter 6  in Political Marketing in Canada edited by Alex Marland, Thierry Giasson and Jennifer Lees-Marshment, UBC

Lloyd, Jenny. (2009). ‘Keeping both the baby and the bathwater: scoping a new model of political marketing communication.’ International Review on Public and Nonprofit Marketing, 6(2): 119–35.

Mandle, Jay R. (2013). "The Political Market." Journal of Economic Issues no. 47 (1):135-146

Marland, Alex (2012), Amateurs versus Professionals: The 1993 and 2006 Canadian federal elections, Chapter 4 in Political Marketing in Canada edited by Alex Marland, Thierry Giasson and Jennifer Lees-Marshment, UBC

Mortimore, Roger (2003). ‘Why politics needs marketing’. International Journal of Non-Profit and Voluntary Sector Marketing, Special issue on ‘Broadening the concept of political marketing’, 8(2): 107–21.

Ndlovu, Musa (2013). ‘Marketing politics to generation X’. In Kōstas Gouliamos, Antonis Theocharous, Bruce Newman (eds) Political Marketing Strategic 'Campaign Culture'. London: Routledge: 97–113.

Norris, Pippa (ed.) (2005) Critical Citizens. Oxford: Oxford University Press.

Sherman, Elaine and Leon Schiffman (2002b). Political Marketing Research in the 2000 U.S. Election. Journal of Political Marketing, vol. 1(2/3): 53 - 68.

Sherman, Elaine, Leon Schiffman and Shawn T. Thelen (2008). ‘Impact of trust on candidates, branches of government, and media within the context of the 2004 U.S. presidential election’. Journal of Political Marketing, 7(2): 105–30.

Turcotte, André (2012), ‘Under new management: Market intelligence and the Conservative resurrection' Chapter 5 in Political Marketing in Canada edited by Alex Marland, Thierry Giasson and Jennifer Lees-Marshment, UBC

Audio-Visual

Giving us what we want? - The Persuaders program

http://www.pbs.org/wgbh/pages/frontline/video/flv/main.html?pkg=2303&seg=1&mod=1 [13 m] This explores the use of research in communication, through focusing on the US consultant Frank Luntz. Raises ethical issues about whether marketing really is about elites listening to voters, or in fact just another tool to sell their product to us.

 

 

Websites

For Your Eyes Only: Marketing In The 2015 UK ElectionsMediapost (April 2015)– Article that begins by discussing the regulatory environment political marketers have to operate within in the UK, then goes on to discuss the expected lack of innovation in using digital technology in marketing in the 2015 UK general election, except in the case of tactical voting.

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