Political Marketing POLITICS 345
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Explaining opposition research
Opposition research: Ancient art, modern science – The Economist - 02:04 -http://www.economist.com/blogs/democracyinamerica/2014/07/keeping-politicians-honest; or https://www.youtube.com/watch?v=H86lIwJh6VQ
"Opposition Research Videos: Political Web Video World Part 6" (New Politics Institute) March 30 2007, 1:12 http://www.youtube.com/watch?v=SA33wBMaDbI&feature=fvw
Lack of opposition research, Trump's Presidential campaign bid, 2016
‘Trump Said to Block Campaign’s Requests to Do Self-Opposition Research - The decision contributed to his campaign being caught unprepared for the past week’s barrage of claims he mistreated women’. https://www.bloomberg.com/politics/articles/2016-10-13/trump-said-to-block-campaign-s-requests-to-do-self-opposition-research - has short video also [4m] which discusses what should be done as well as what he did not do
Impact of opposition research - Obama 2008 election example
"Barack Obama Interview" March 28 2008, 9:01 http://www.youtube.com/watch?v=pv-WYqYVaX8
"Obama Resigns Church over Pastor Hillary Rants" June 1 2008, 2:38 http://www.youtube.com/watch?v=4tjFvqX1Sc8
"Obama Resigns from his Church" May 31 2008, 2:53 http://www.youtube.com/watch?v=TBKRgzaVInA
"Amid Further Uproar, Obama Resigns from his Church" May 31 2008, 1:51 http://www.youtube.com/watch?v=imt9yNAJ2Es
Other US examples
"Gotcha Videos" - Rudy Guiliani in Drag - March 20 2007, 1:56 http://www.youtube.com/watch?v=DgQa6HrsjLM&feature=channel
US 2014 elections; How Republican Opposition Research Dig Into Dems – Bloomberg TV - 03:03 -. In this installment of "Power Brokers," Bloomberg's Phil Mattingly takes an inside look of the Republican oppo research group America Rising and how they are transforming this dark art into big business. (Source: Bloomberg) http://www.bloomberg.com/video/republican-opposition-research-digging-dirt-on-dems-fkk~c5_KROimFTTimFdMuQ.html or https://www.youtube.com/watch?v=NxZvV62Y2EE
Digging up the 47% video: a look at opposition research
PSB programme - remember the "47%" video that went viral and put the romney campaign into a mad scramble? Ever wonder how it was unearthed? A shrewd investigative reporter? A paid employee of the obama campaign? Wrong on both counts. October 2012. A longer, balanced discussion. 6m. https://www.youtube.com/watch?v=IGuOeiH_LEI
Ipsos Mori research for the UK:http://archive.cabinetoffice.gov.uk/policy_review/documents/ipsos_technical_report.pdf