Abrajano, M. & Panagopoulos, C. (2011) “Does Language Matter? The Impact of Spanish versus English-language GOTV efforts on Latino (Electoral) Turnout (USA)” American Politics Research. 39 (4) pp. 643-663.

Alabi, Joshua and Goski Alabi (2007). ‘Analysis of the effects of ethnicity on political marketing in Ghana’. International Business and Economics Research Journal, 6(4): 39–52.

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Baines, Paul R., Robert M. Worcester, David Jarrett, and Roger Mortimore (2003). Market Segmentation and Product Differentiation in Political Campaigns: A Technical Feature Perspective. Journal of Marketing Management, vol. 19(1/2): 225-249.

Bannon, Declan (2004). Marketing Segmentation and Political Marketing. Paper presented to the UK Political Studies Association. See <http://www.psa.ac.uk/journals/pdf/5/2004/Bannon.pdf>

Bannon, Declan (2005). Electoral Participation And Non-Voter Segmentation. In J. Lees-Marshment and W. Wymer (Eds.), Current issues in political marketing. Haworth Press.

Barreto, M. A., Merolla, J. & Defrancesco, V. (2011) “ Multiple Dimensions of Mobilization: The Effect of Direct Contact and Political Ads on Latino Turnout in the 2000 Presidential Election” Journal of Political Marketing. 10 (4) pp. 303-327.

Braun, Alexander (2012). ‘The role of opinion research in setting campaign strategy' . In Jennifer Lees-Marshment (ed.) Routledge Handbook of Political Marketing. New York: Routledge, 7–19.

Burton, Michael John (2012). ‘Strategic voter selection', In Jennifer Lees-Marshment (ed.) Routledge Handbook of Political Marketing. New York: Routledge, 34–47.

Burton, Michael John and Tasha Miracle (2014). ‘The Emergence of voter targeting: learning to send the right message to the right voters’. In Jennifer Lees-Marshment, Brian Conley and Kenneth Cosgrove (eds) Political Marketing in the US. New York: Routledge.

Butler, Patrick, and Phil Harris (2009). ‘Considerations on the evolution of political marketing theory’. Marketing Theory, 9(2): 149–64.

Chiu, K. K. S., C. R. Huston, et al. (2010). "The Role of a Psychographic Approach in Segmenting Electorates' Voting Behavior and Party Identification." Journal of Political Marketing 9(1 & 2): 34-54.

Davidson, Scott (2005). ‘Grey power, school gate mums and the youth vote: age as a key factor in voter segmentation and engagement in the 2005 UK general election’. Journal of Marketing Management, 21(9/10): 1179–92.

Davidson, Scott (2012) Going Grey: the Mediation of Politics in an Ageing Society. Ashgate http://www.ashgate.com/isbn/9781409433927  Has a chapter ‘Political marketing and the segmentation of the Grey Vote'.

Davidson, Scott and Robert H. Binstock (2012), ‘Political Marketing and Segmentation in Aging Democracies' Chapter 3 in the Routledge Handbook of Political Marketing edited by Jennifer Lees-Marshment,  Routledge

Dufresne, Yannick and Alex Marland (2012). ‘The Canadian political market and the rules of the game’ In Alex Marland, Thierry Giasson and Jennifer Lees-Marshment (eds) Political Marketing in Canada. Vancouver: UBC, 22–38.

Harmer, Emily, and Dominic Wring. (2013). "Julie and the Cybermums: Marketing and Women Voters in the UK 2010 General Election." Journal of Political Marketing no. 12 (2/3):262-273.

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Kim, Young. (2015). "Toward an effective government–public relationship: Organization–public relationship based on a synthetic approach to public segmentation." Public Relations Review no. 41 (4):456 - 460.

Knuckey, Jonathan (2010). ‘Political marketing in the United States: from market- towards sales-orientation?’ In Jennifer Lees-Marshment, Jesper Strömbäck and Chris Rudd (eds) Global Political Marketing. London: Routledge, 96–112.

Lees-Marshment, Jennifer (2011). The Political Marketing Game. Houndmills and New York: Palgrave Macmillan.

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Mihályffy, Zsuzsanna (2014) Case Study 3.2 ‘Target audience and segmentation in the 2010 Fidesz campaign’ in Political Marketing: Principles and Applications 2^nd edition Routledge.

Murray, G. R. and A. Scime (2010). "Microtargeting and Electorate Segmentation: Data Mining the American National Election Studies." Journal of Political Marketing 9(3): 143-166.

Newman, Bruce I. (1999). ‘A predictive model of voter behavior – the repositioning of Bill Clinton’. in Bruce I. Newman (ed.) Handbook of Political Marketing. Thousand Oaks, CA: Sage.

Phillips, J. M., T. J. Reynolds, et al. (2010). "Decision-based Voter Segmentation: an application for campaign message development." European Journal of Marketing 44(3/4): 310-330.

Rao, Akshay R., (2017). “Red, blue and purple states of mind: segmenting the political marketplace”. Journal of Consumer Psychology, 27(4): 521-31.

Seawright, David (2005). On a low road: The 2005 Conservative Campaign. Journal of Marketing Management, vol. 21(9/10): 943-957.

Smith, Gareth and Andy Hirst (2001). Strategic political segmentation: a new approach for a new era of political marketing. European Journal of Marketing, vol. 35(9/10): 1058-1073.

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Turcotte, André (2012). ‘Under new management: market intelligence and the Conservative resurrection’. In Alex Marland, Thierry Giasson and Jennifer Lees-Marshment (eds) Political Marketing in Canada. Vancouver: UBC, 76–90.

Wojciech, Cwaline, Andrzej Falkowski and Bruce Newman (2011), Political Marketing: Theoretical and Strategic Foundations, M.E. Sharpe - Chapter 3 The Campaign Message Development: Segmentation and Positioning on the Voting Market

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Ethnic targeting in US 2014 mid term elections - US Political Parties Eye Asian American Vote – Voice of America, US 2014 mid terms - 03:34 http://www.voanews.com/content/us-political-parties-asian-americans/2486338.html

"Michelle Obama - Join Women for Obama" 2.12 http://www.youtube.com/watch?NR=1&feature=endscreen&v=xQI1Ay36J7w

"Women for Obama Launch House Party" 4.07 http://www.youtube.com/watch?NR=1&feature=endscreen&v=xQI1Ay36J7w

Mark Penn US consultant lecture on segmentation and targeting – Authors@google: Mark Penn - Mark Penn speaks at Google about his book "Microtrends" on October 1, 2007. This event took place at Google's Mountain View, CA, headquarters as part of the Authors@Google series – one hour http://www.youtube.com/watch?v=hifihRzPevE&feature=PlayList&p=97ABB693F3E93B2D&index=0E93B2D&index=0

Frontline interview with Matthew Dowd about the 2004 Bush re-election presidential campaign

http://www.pbs.org/wgbh/pages/frontline/shows/architect/interviews/dowd.html