Political Marketing POLITICS 345
Global knowledge transfer/public records/data
Baines, Paul (2004). Marketing the Political Message: American Influences on British Practices. Journal of Political Marketing, vol. 4(2/3): 135-62.
Berzina, Ieva (2014) Case Study 3.4 ‘Global Knowledge Transfer in Latvia’ in Political Marketing: Principles and Applications 2nd edition Routledge.
Bowler, Shaun and David M. Farrell (Eds.) (1992), Electoral Strategies and Political Marketing. Macmillan.
Cooper, James (2013) 'Superior to anything I had seen in the States: The Thatcherisation of Republican strategy in 1980 and 1984' Journal of Transatlantic Studies (11/1) pp 1-21
Fong, B. C. H. (2011) “The Rise of Poll-Driven Politics and Image-Dominated Campaigns in Hong Kong: The Case of the 2007 Chief Executive Election” Asian Profile. 39 (3) pp. 273-288.
Grossmann, Matt (2009). "Campaigning as an Industry: Consulting Business Models and Intra-Party Competition." Business and Politics 11, no.
Ingram, Peter, and Jennifer Lees-Marshment (2002). The Anglicisation of Political Marketing: How Blair 'out-Marketed' Clinton. Journal of Public Affairs, vol. 2(2): 44.
Karanfilovska, Gordica (2009). ‘How are Macedonian parties oriented?’ Case study 9.6 in Jennifer Lees-Marshment, Political Marketing: Principles and Applications. London and New York: Routledge: 258–61.
King, Desmond and Mark Wickham-Jones. From Clinton to Blair: The [US] Democratic (Party) Origins of Welfare to Work. Political Quarterly, vol.70(1): 62-74.
Kinsey, Dennis F. (1999). Political consulting: Bridging the academic and practical perspectives. In Bruce Newman (Ed.), A Handbook of Political Marketing. Sage.
Lees-Marshment, J. (2010a) ‘Global Political Marketing'. In J. Lees-Marshment, J. Strömbäck and C. Rudd (Eds),Global Political Marketing. London: Routledge.
Lees-Marshment, Jennifer (2008). Comprehensive Political Marketing: Global Political Parties, Strategy and Behavior. In Adrian Sargeant and Walter Wymer (Eds.), Nonprofit Marketing Companion Text. Routledge.
Lees-Marshment, Jennifer (2009). Political Marketing: Principles and Applications (1st edition) Routledge Chapter 9 Global Knowledge Transfer
Lees-Marshment, Jennifer (2010). 'New Zealand political marketing: marketing communication rather than the product?' In Jennifer Lees-Marshment, Jesper Strömbäck and Chris Rudd (eds) Global Political Marketing. London: Routledge, 65–81.
Lees-Marshment, Jennifer and Darren G. Lilleker (2012). ‘Knowledge sharing and lesson learning: consultants' perspectives on the international sharing of political marketing strategy’. Contemporary Politics,18(3): 343–54.
Lilleker, Darren, and Jennifer Lees-Marshment (eds) (2005). Political Marketing: A Comparative Perspective. Manchester: Manchester University Press.
Medvic, Stephen (2006). Understanding Campaign Strategy 'Deliberate Priming' and the Role of Professional Political Consultants. Journal of Political Marketing, vol. 5(1/2): 11-32.
Pettitt, Robin T. (2009). ‘Learning from the master: the impact of New Labour on political parties in Denmark ’. Case study 9.2 in Jennifer Lees-Marshment, Political Marketing: Principles and Applications. London and New York: Routledge: 249–51.
Plasser, Fritz, Christian Scheucher and Christian Seft (1999). ‘Is there a European style of political marketing? A survey of political managers and consultants’. In Bruce Newman (ed.) A Handbook of Political Marketing. Thousand Oaks, CA: Sage.
Róka, Jolán (2004). Forming Political Cultural and Marketing Strategies in a Central-European Setting. Journal of Political Marketing, vol. 3(2): 78-108.
Rudd, Chris (2005). Marketing the Message or the Messenger? In Darren Lilleker and J. Lees Marshment (Eds.), Political Marketing in Comparative Perspective. Manchester: Manchester University Press.
Scammell, Margaret. (1999). The Model Professionals? Political Marketing in the United States and the Prospects of Americanization of Global Campaigning. Journal of Euromarketing, 7(2), 67-89.
Strömbäck , Jesper (2007). Antecedents of Political Market Orientation in Britain and Sweden: Analysis and Future Research Propositions. Journal of Public Affairs, vol. 7(1): 79-90.
Strömbäck , Jesper (2010). A Framework for Comparing Political Market Orientation. In Jennifer Lees-Marshment, Chris Rudd and Jesper Strömbäck (Eds.), Global Political Marketing, Routledge.
Strömbäck, J. (2007) ‘Political Marketing and Professionalized Campaigning. A Conceptual Analysis', Journal of Political Marketing 6 (2/3): 49-67.
Strömbäck, J. (2010) ‘A Framework for Comparing Political Market-Orientation". In J. Lees-Marshment, J. Strömbäck and C. Rudd (Eds), Global Political Marketing. London: Routledge. [16-33]
Strömbäck, J. (2010) ‘Political market-orientation in a multi-party system: the Swedish case'. In J. Lees-Marshment, J. Strömbäck & C. Rudd (eds) Global Political Marketing, London: Routledge. [52-64]
Turcotte, André (2012). ‘Under new management: market intelligence and the Conservative resurrection’. In Alex Marland, Thierry Giasson and Jennifer Lees-Marshment (eds) Political Marketing in Canada. Vancouver: UBC, 76–90.
Turner, Jamie. (2009). ‘International political product marketing.’ Case study 9.3 in Jennifer Lees-Marshment, Political Marketing: Principles and Applications. London and New York: Routledge, 251–3.
Country specific studies
Western Europe and UK
Diermann, Melanie. 2009. Ideology matters: how political marketing influences the preperation process of election campaigns at Germany's federal state level. In Political Marketing: Principles and Applications, by J. Lees-Marshment. Oxon and New York: Routledge.
Kotzaivazoglou Iordanis and Yorgos Zotos (2007). Political Marketing In Greece And The Level Of Marketing Orientation Of Greek Parties. Paper presented at the 4th ECPR General Conference, Pisa, 6-8 September 2007. Section: Professionalisation of Campaigning and Political Marketing Panel: Political Marketing Strategy.
Kotzaivazoglou, I. and Zotos, Y. (2010) ‘The level of market-orientation of political parties in Greece'. In J. Lees-Marshment, J. Strömbäck & C. Rudd (eds) Global Political Marketing, London: Routledge. [128-142]
Lees, C. (2005. Political marketing in Germany: the case of the SPD. In D. G. Lilleker & J. Lees-Marshment (Eds.), Political Marketing in Comparative Perspective. Manchester: Manchester University Press.
Lees-Marshment, J. and Pettitt, R. T. (2010) ‘UK political marketing: a question of leadership?'. In J. Lees-Marshment, J. Strömbäck & C. Rudd (eds) Global Political Marketing, London: Routledge. [113-127]
Maier, M., Tenscher, J., & Schüller, K. (2010) ‘Political marketing in Germany'. In J. Lees-Marshment, J. Strömbäck & C. Rudd (eds) Global Political Marketing, London: Routledge. [16-33]
McGough, S. (2005). Political marketing in Irish politics: the case of Sinn Féin. In Darren Lilleker and Jennifer Lees-Marshment (Eds.), Political marketing: a comparative perspective. Manchester University Press.
Pettit, Robin T (2009). Learning from the master: the impact of New Labour on political parties in Denmark. In Political Marketing: Principles and Applications, by J. Lees-Marshment. Oxon and New York: Routledge.
Discussion of need for consultants to adapt to UK culture - BBC Daily Politics –discussion with consultant Frank Luntz about differences and US strategists needing to adapt to UK and vice-versa - July, 8 2014 – see clip from 2.48-4.40 - https://www.youtube.com/watch?v=JrkAFEsse84
New Democracies and democratic implications - Our brand is crisis, documentary about US consultants such as James Carville and Stan Greenberg advising Bolivian political leader. Demonstrates global knowledge sharing but also the democratic consequences. DVD details: Boynton, Rachel (2005). Our brand is crisis. Boynton Films; or (2006) Kock Lorber Films. DVD, ISBN 1-4172-0108-8. Trailor gives a good idea of the DVD and is at: http://www.imdb.com/video/screenplay/vi1285488921/
Crosby-Textor style ads
NZ Labour 2011 Ad - Facts about Nationals Record copies the style again http://www.youtube.com/watch?v=w5fS4jAlK_4.
Similar Oz/Nz Labour styles
Nz Labour 08 Not trust Mr key http://www.youtube.com/watch?v=gT7ybNAwmB4
Oz Labor ad 07 http://www.youtube.com/watch?v=RgLOccpAd8E&feature=channel
Brand Rudd - discussion of the connection with UK Blair http://fora.tv/2009/05/27/The_Rise_and_Fall_of_Australias_Government chapter 5 or http://www.dailymotion.com/video/xghhm8_brand-rudd-how-australian-pm-kevin-rudd-defeated-howard_news
Puppets: Canadian Conservative Stephen Harper copies Australian Liberal John Howard http://www.youtube.com/watch?v=Wt3ly7soQW4
UK - USA Healthcare Knowledge Transfer - UK PM's Office Robinson and Brant in the US, June 2008, 1:55 http://www.youtube.com/watch?v=fqB80KHOa88
Article on the similar communication style of parties advised by Crosby-Textor https://www.buzzfeed.com/markdistefano/mal-squad?utm_term=.tddQV01DK#.cjLmGgRqK
UK-NZ link - David Cameron meets John Key http://conservativehome.blogs.com/torydiary/2007/10/david-cameron-m.html
NZ using Crosby-Textor Australian advisors - Sunday Star Times (2008) 'Nat's secret advisers accused of dirty tricks across Tasman' June http://www.stuff.co.nz/sunday-star-times/features/feature-archive/510105/Nats-secret-advisers-accused-of-dirty-tricks-across-Tasman
Canada - Laghi, B. (2006). How Harper Fashioned his lead. The Globe and Mail. Accessed from <http://www.theglobeandmail.com/servlet/story/RTGAM.20060107.wxharper07/BNStory/specialNewTory2006/> on 6 May 2008.