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Using PMR

Academic Literature

Abad, Mercedes and Ophelia Ramirez (2008). ‘Polling in developing democracies – the case of the Philippines’. In Marita Carbello and Ulf Hjelmar (eds), Public Opinion Polling. Berlin: Springer-Verlag.

Braun, Alexander (2012). ‘The role of opinion research in setting campaign strategy' . In Jennifer Lees-Marshment (ed.) Routledge Handbook of Political Marketing. New York: Routledge, 7–19.

Kavanagh, Dennis (1996). ‘Speaking truth to power? Pollsters as campaign advisers?’. European Journal of Marketing, 30(10/11): 104–13.

Lees-Marshment, Jennifer (2011). The Political Marketing Game. Houndmills and New York: Palgrave Macmillan.

Lees-Marshment, Jennifer (2015). ‘The Democratic Contribution of Political Market Researchers’. Journal of Public Affairs.

Rothmayr, Christine and Sibylle Hardmeier (2002). ‘Government and polling: use and impact of polls in the policy-making process in Switzerland’. International Journal of Public Opinion Research, 14(2): 123–40.

Rottinghaus, Brandon and Irina Alberro (2005). ‘Rivaling the PRI: the image management of Vicente Fox and the use of public opinion polling in the 2000 Mexican election’. Latin American Politics and Society, 47(2): 143–58.

Sparrow, Nick and John Turner (2001). ‘The integrating of market research techniques in developing strategies in a more uncertain political climate’. European Journal of Marketing, 35(9/10): 984–1002 

Teinturier, Brice (2008). ‘The presidential elections in France 2007 – the role of opinion polls’. In Marita Carballo and Ulf Hjelmar (eds) Public Opinion Polling in a Globalized World. Berlin: Springer-Verlag.

Turcotte, André (2012). ‘Under new management: market intelligence and the Conservative resurrection’. In Alex Marland, Thierry Giasson and Jennifer Lees-Marshment (eds) Political Marketing in Canada. Vancouver: UBC, 76–90.

Turcotte, André (forthcoming). “Beyond Market Intelligence: New Dimension in Public Opinion Research” in Marie Lalancette et al., #Trending in Canadian Political Communication, Vancouver: UBC Press.

Wring, Dominic (2005). The Politics of Marketing the Labour Party. Hampshire: Palgrave Macmillan.

Wring, Dominic (2007). ‘Focus group follies? Qualitative research and British Labour Party strategy’. Journal of Political Marketing, 5(4): 71–97.


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