Political Marketing POLITICS 345
König, Mathias and Wolfgang König (2012), 'Government Public Opinion Research and Consultation: Experiences in deliberative marketing' Chapter 5 in the Routledge Handbook of Political Marketing edited by Jennifer Lees-Marshment, Routledge.
Langmaid, Roy (2012) ‘Co-creating the Future' Chapter 6 in the Routledge Handbook of Political Marketing edited by Jennifer Lees-Marshment, Routledge.
Scammell, Margaret (2008). ‘Brand Blair: marketing politics in the consumer age’. In D. Lilleker and R. Scullion (eds) Voters or Consumers: Imagining the Contemporary Electorate. Newcastle: Cambridge Scholars Publishing.
Involving and empowering citizens in government - Making digital government better: An interview with Mike Bracken - 5:47 - The United Kingdom is undertaking an ambitious effort to simplify public access to government services and information. The man spearheading the process, Mike Bracken, explains the approach and its advantages. Includes discussion of involving and empowering the public in design. From McKinsey; and webpage includes an edited transcript http://www.mckinsey.com/insights/public_sector/making_digital_government_better_an_interview_with_mike_bracken
Dr Nicholas Gruen presentation - Driving Government innovation without money - A presentation from Dr Nicholas Gruen, CEO of Lateral Economics, called 'Government as impresario: Driving innovation without money.' In the presentation, Dr Gruen explores ideas about 'public goods privately provided' and the scope for new kinds of public private partnerships. The presentation was co-hosted by the Department of Communications and the Department of Industry in Canberra on Tuesday 17 June 2014. 1:08:54 - http://www.youtube.com/watch?v=7YmD1gg7txY
Promise (2006) Reconnecting the Prime Minister, Paper 21 for the Market research society http://www.promisecorp.com/documents/Reconnecting_the_Prime_Minister.pdf accessed September 2013)
UK Labour Promise role play/co-creation research for rebraqnding Blair - "Reconnecting New Labour and the Public" http://www.promisecorp.com/casestudies/pr_case_labour.pdf