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Understanding volunteer demands

Academic Literature

Bannon, Declan (2004). Marketing segmentation and political marketing. Paper presented to the UK Political Studies Association, University of Lincoln, 4–8 April.

Bannon, Declan (2005b). ‘Relationship marketing and the political process’. Journal of Political Marketing, 4(2/3): 73–90.

Fisher, Justin, Edward Fieldhouse, and David Cutts. (2014). "Members Are Not the Only Fruit: Volunteer Activity in British Political Parties at the 2010 General Election." British Journal of Politics and International Relations no. 16 (1):75-95.

Foster, Émilie and Patrick Lemieux (2012). ‘Selling a cause: Political marketing and interest groups’. In Alex Marland, Thierry Giasson and Jennifer Lees-Marshment (eds) Political Marketing in Canada. Vancouver: UBC. 156–71.

Granik, Sue (2005). Internal consumers – what makes your party members join your election effort? Political Marketing Group Conference, London, 24–25 February.

Granik, Sue (2005). ‘Membership benefits, membership action: why incentives for activism are what members want’. In Walter W. Wymer, Jr. and Jennifer Lees-Marshment (eds), Current Issues in Political Marketing. Binghamton, NY: Haworth Press, 65–90.

Granik, Sue. (2009). Wasted on the young: marketing membership efforts by Plaid Cymru. In Political Marketing: Principles and Applications, by J. Lees-Marshment. Oxon and New York: Routledge.

Hughes, A. and Dann, S. (2006). Political Marketing and Stakeholders. Australia and New Zealand Marketing Academy Conference, Queensland University of Technology, Brisbane, Queensland, December 4-6 2006. See <>

Hughes, A. and Dann, S. (2006). Political marketing 2006: Direct Benefit, Value, and managing the Voter Relationship. ANZMAC Conference, QUT, December 30 2006. See <>

Lees-Marshment, Jennifer (2001). Political Marketing and British Political Parties: The Party’s Just Begun. Manchester: Manchester University Press.

Lees-Marshment, Jennifer (2008). Political Marketing and British Political Parties: The Party’s Just Begun. 2nd revised edition Manchester: Manchester University Press.

Lilleker, Darren G. (2005). ‘Local campaign management: winning votes or wasting resources?’ Journal of Marketing Management, 21(9/10): 979–1003.

Rogers, Ben (2005). ‘From membership to management? The future of political parties as democratic organisations’. Parliamentary Affairs, 58(3): 600–10.

Scarrow, Susan E. (2015). Beyond party members : changing approaches to partisan mobilization. Oxford, UK: Oxford University Press e.g. chapters 7 Making Party Membership Rewarding and 8 Making Membership Meaningful 



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