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Granik, Sue (2005). Internal consumers – what makes your party members join your election effort? Political Marketing Group Conference, London, 24–25 February.

Granik, Sue (2005). ‘Membership benefits, membership action: why incentives for activism are what members want’. In Walter W. Wymer, Jr. and Jennifer Lees-Marshment (eds), Current Issues in Political Marketing. Binghamton, NY: Haworth Press, 65–90.

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Scarrow, Susan E. (2015). Beyond party members : changing approaches to partisan mobilization. Oxford, UK: Oxford University Press e.g. chapters 7 Making Party Membership Rewarding and 8 Making Membership Meaningful