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Bendle, Neil, Joseph Ryoo and Alina Nastasoiu (2018). ‘The 2016 US primaries: Parties and candidates in the world of big data’. In Jamie Gillies (ed.) Political Marketing in the 2016 U.S. Presidential Election. New York: Palgrave Macmillan. 65-80.

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Hughes, Andrew and Stephen Dann (2010). ‘Australian political marketing: substance backed by style’. In Jennifer Lees-Marshment, Jesper Strömbäck and Chris Rudd (eds) Global Political Marketing. London: Routledge, 82–95.

Knuckey, Jonathan and Jennifer Lees-Marshment (2005). ‘American political marketing: George W. Bush and the Republican Party’. In Darren Lilleker and Jennifer Lees-Marshment (eds) Political Marketing: A Comparative Perspective. Manchester: Manchester University Press.

Lees-Marshment, Jennifer (2001). Political Marketing and British Political Parties: The Party’s Just Begun. Manchester: Manchester University Press.

Lees-Marshment, Jennifer (2009). ‘Examples of internal blockage to market-oriented strategy: the UK Conservatives, 1997–2001’. Case study 6.2 in Jennifer Lees-Marshment, Political Marketing: Principles and Applications. London and New York: Routledge, 154–55.

Lees-Marshment, Jennifer (2011). The Political Marketing Game. Houndmills and New York: Palgrave Macmillan.

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Ormrod, Robert P., Stephan C. Henneberg, Nick Forward, James Miller, and Leigh Tymms (2007). Political Marketing in Untraditional Campaigns: The Case of David Cameron's Conservative Party Leadership Victory.Journal of Public Affairs, vol. 7(3): 235-48.

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Where Labour went wrong – election review leaked – Newshub (June 2015)– News report discussing the Labour party’s internal review in to what went wrong for the party in the 2014 NZ election – highlights the lack of financial resources, a lack of campaign preparation, internal disunity, a lack of message discipline, and complex and confusing policies as being factors in Labour’s defeat.