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Central versus Local versus Volunteer control

Academic Literature

Cogburn, Derrick L. and Fatima K. Espinoza-Vasquez (2011). ‘From networked nominee to networked nation: examining the impact of Web 2.0 and social media on political participation and civic engagement in the 2008 Obama campaign’. Journal of Political Marketing, 10(1/2): 189–213.

Johnson, Dennis W. (2012). ‘Campaigning in the twenty-first century: change and continuity in american political marketing'. In Jennifer Lees-Marshment (ed.) The Routledge Handbook of Political Marketing. London and New York: Routledge, 205–17.

Lilleker, Darren and Ralph Negrine (2002). Marketing techniques and political campaigns: the limitations for the marketing of British political parties. Paper presented to the UK PSA, Manchester, 7–9 April.

Lilleker, Darren and Ralph Negrine (2003). ‘Not big brand names but corner shops: marketing politics to a disengaged electorate’. The Journal of Political Marketing, 2(1): 55–76.

Lilleker, Darren G. (2005). ‘Local campaign management: winning votes or wasting resources?’ Journal of Marketing Management, 21(9/10): 979–1003.

Lilleker, Darren G. (2006). ‘Local political marketing: political marketing as public service’. In Darren Lilleker, Nigel Jackson and Richard Scullion (eds) The Marketing of Political Parties. Manchester: Manchester University Press. 206-230.

Marland, Alex (2009) ‘Canadian constituency campaigns’. Case study 7.6 in Jennifer Lees-Marshment, Political Marketing: Principles and Applications. London and New York: Routledge, 190–92.

Steger, Wayne (1999). ‘The permanent campaign: marketing from the hill’. In Bruce Newman (ed.) Handbook of Political Marketing. Thousand Oaks, CA: Sage.

Turcotte, André and Vincent Raynauld (2014). ‘Boutique populism: the emergence of the Tea Party movement in the age of digital politics’. In Jennifer Lees-Marshment, Brian Conley and Kenneth Cosgrove (eds) Political Marketing in the US. New York: Routledge.



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