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Academic Literature

Davidson, Scott, and Robert H. Binstock (2012). ‘Political Marketing and Segmentation in Aging Democracies', in Jennifer Lees-Marshment (ed) Routledge Handbook of Political Marketing London; New York: Routledge: 20–33.

Burton, Michael and Tasha Miracle (2014) ‘Voter targeting: learning to send the right message to the right voter’ Chapter 2 in Jennifer Lees-Marshment, Brian Conley and Kenneth Cosgrove (eds) Political Marketing in the US. New York; Routledge.

Kiss, Balazs (2009). ‘The Hungarian Socialist Party winning young people’, Case Study 5.2 in Jennifer Lees-Marshment, Political Marketing: Principles and Applications. London; New York: Routledge, 123–5.

Mullen, Andrew (2016) ‘Election Strategies, Campaign Themes and Target Voters’ Chapter 2 in Political Marketing and the 2015 UK General Election edited by Darren G. Lilleker and Mark Pack (Palgrave Macmillan)

Russell, Andrew, and Edward Fieldhouse (2005). Neither Left nor Right? The Liberal Democrats and the Electorate. Manchester: Manchester University Press.

Savigny, Heather (2005). ‘Labour, political marketing and the 2005 election: a campaign of two halves’. Journal of Marketing Management, 21(9/10): 925–41.



UK election 2010 discussion of targeting and branding tactics; see or or The first half is on targeting

Collation of political ads for women Oct 2012 on

See Michelle Obama – Join Women for Obama -

Green Party Targeting students Published on Aug 7, 2014 Green Party Co-leaders Russel Norman and Metiria Turei visited Auckland University to launch the Student Green Card - free off-peak public transport for tertiary students and apprentices.

Ethnic targeting in US 2014 mid term elections - US Political Parties Eye Asian American Vote – Voice of America, US 2014 mid terms - - 03:34


NZ 2014 election media article ‘Parties target migrants who could decide election’; ‘Politicians to pitch for Indian vote amid claims ethnic group ignored’

Friesen, Joe (2011). ‘“Micro-targeting” lets parties conquer ridings, one tiny group at a time’ The Globe and Mail, Friday, April 22. accessed 20 June 2013./ 

Patrick Wintour, (2005). ‘Postcode data could decide next election’. The Guardian.  (accessed May 8 2008).

Rosin, Hannah (2012). ‘Rise of the single-woman voter’, Slate, March 13.

Democrats, in a stark shift in messaging, to make big tax-break pitch for middle classThe Washington Post (January 2015) – Article discussing leading Democrats decision to attempt to address income inequality by creating more tax breaks for the middle class following the unpopularity of Obama’s economic approach the previous year.

Miliband takes on anti-politics star to reach young votersReuters (April 2015)– Article discussing Miliband’s meeting and interview with Russell Brand during the 2015 UK election campaign, and how he was using it to try to appeal to younger and disillusioned voters.

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