Positioning Strategies


Academic Literature

Baines, Paul R. (1999). Voter segmentation and candidate positioning. In Bruce Newman (Ed.), Handbook of political marketing. Sage.

Baines, Paul R., and Robert M. Worcester (2004). Two Triangulation Models in Political Marketing: The Market Positioning Analogy. Elections on the Horizon Conference, March 15 2004.

Baines, Paul, Ian Crawford, Nicholas O'Shaughnessy, Robert Worcester, and Roger Mortimore. (2014). "Positioning in political marketing: How semiotic analysis adds value to traditional survey approaches." Journal of Marketing Management no. 30 (1/2):172-200.

Bannon, Declan (2004). ‘Marketing segmentation and political marketing’. Paper presented to the UK Political Studies Association, University of Lincoln, 4–8 April.

Barber, Stephen (2009). ‘The strategy of the British Liberal Democrats’. Case study 3.4 in Jennifer Lees-Marshment, Political Marketing: Principles and Applications. London; New York: Routledge, 73–4.

Burton, Michael John (2008). Political Marketing Matters: Identifying the Effect of Candidate Positioning in Congressional Elections. Journal of Political Marketing, vol. 6(4): 33-50.

Butler, Patrick, and Neil Collins (1996). ‘Strategic analysis in political markets’. European Journal of Marketing, 30(10/11): 25–36.

Collins, N. and P. Butler. (1996). Positioning political parties: a market analysis. Harvard International Journal of Press/Politics, vol. 1(2): 63-77. OR Butler, Patrick and Neil Collins (1996). Strategic Analysis in Political Markets. European Journal of Marketing, vol. 30(10/11): 25-36 or (2002). Considerations on Market Analysis for Political Parties. In Nicholas O'Shaughnessy and Stephan Henneberg (Eds.), The Idea of Political Marketing. London: Praeger

Cwalina, Wojciech, and Andrzej Falkowski. (2015). "Political Branding: Political Candidates Positioning Based on Inter-Object Associative Affinity Index." Journal of Political Marketing no. 14 (1/2):152-174.

Devine, Tad (2013). ‘Obama Campaigns for Re-election’, in Dennis W Johnson (ed) Campaigning for President 2012: Strategy and Tactics. New York: Routledge, 137–50.

Downer, Lorann (2014) Case Study 2.1 ‘Positioning for Power in Australia’ in Political Marketing: Principles and Applications 2nd edition. Routledge

Gelders, Dave. 2009. Bye bye Belgium? Reputation and competitive positioning in the historic 2007 federal election and formation period. In Political Marketing: Principles and Applications, by J. Lees-Marshment. Oxon and New York: Routledge.

Gorbounova, Daria, and Jennifer Lees-Marshment (2009). ‘Political marketing strategy of Hillary Clinton in the 2008 Iowa and New Hampshire primaries’, Case study 5.3 in Jennifer Lees-Marshment, Political Marketing: Principles and Applications. London; New York: Routledge, 126–8.

Harada, Susan, and Helen Morris (2012). ‘Niche Marketing the Greens in Canada and Scotland', in Jennifer Lees-Marshment (ed) Routledge Handbook of Political Marketing London, New York: Routledge, 93–106.

Ietcu-Fairclough, Isabela (2008). "Branding and Strategic Maneuvering in the Romanian Presidential Election of 2004: A Critical Discourse-Analytical and Pragma-Dialectical Perspective." Journal of Language and Politics 7, no. 3 : 372-90.

Jungerstam-Mulders, Susanne. 2009. The Finnish case - strategic positioning of a niche party: the Swedish People's Party. In Political Marketing: Principles and Applications, by J. Lees-Marshment. Oxon and New York: Routledge.

Opiola, Wojciech, and Arleta Opiola. 2009. Market positions of Polish political parties in 2007. In Political Marketing: Principles and Applications, by J. Lees-Marshment. Oxon and New York: Routledge

Russell, Andrew T., and Ed Fieldhouse (2005). Neither Left nor Right? : The Liberal Democrats and the Electorate. Manchester: Manchester University Press.

Sanghvi, Minita, and Nancy Hodges. (2015). "Marketing the female politician: an exploration of gender and appearance." Journal of Marketing Management no. 31 (15-16):1676-1694.

Smith, Gareth (2005). Positioning Political Parties: The 2005 UK General Election. Journal of Marketing Management, vol. 21(9/10): 1135-49.

Smith, Gareth (2006). Competitive Analysis, Structure and Strategy in Politics: A Critical Approach. Journal of Public Affairs, vol. 6(1): 4-14.

Wojciech, Cwaline, Andrzej Falkowski and Bruce Newman (2011), Political Marketing: Theoretical and Strategic Foundations, M.E. Sharpe - Chapter 3 The Campaign Message Development: Segmentation and Positioning on the Voting Market 

Worcester, Robert, and Roger Mortimore (2005). Political Triangulation: Measuring and Reporting the Key Aspects of Party and Leader Standing before and During Elections. Journal of Political Marketing, vol. 4(2/3): 45-72.

Audio-Visual

Green Party Advert positioning against major parties, Canada - http://www.youtube.com/watch?v=kC0ya1F3Xbo&feature=related

Websites

Edit page