Atkins, Judi. (2015). "Narrating One Nation: The Ideology and Rhetoric of the Miliband Labour Party." Politics no. 35 (1):19-31.

Busby, R. (2009) Marketing the Populist Politician: The Demotic Democrat. Basingstoke: Palgrave Macmillian. 

Busby, Robert (2012), ‘Selling Sarah Palin: political marketing and the ‘Wal-Mart Mom'' Chapter 17 in theRoutledge Handbook of Political Marketing edited by Jennifer Lees-Marshment, Routledge.

Lederer, A., F. Plasser and Scheucher, C. (2005). The Rise and Fall of Populism in Austria - A Political Marketing Perspective. In D. G. Lilleker & J. Lees-Marshment (Eds.), Political Marketing in Comparative Perspective. Manchester: Manchester University Press.

Stockemer, Daniel and Mauro Barisione (2017).‘The “new” discourse of the Front National under Marine Le Pen: A slight change with a big impact’. European Journal of Communication, 32(2): 100-115. 

Winder, Georg, and Jens Tenscher (2012). ‘Populism as Political Marketing Technique', in Jennifer Lees-Marshment (ed) Routledge Handbook of Political Marketing London; New York: Routledge, 230–42.

Conservatives marketing themselves with fear: Delacourt – The Toronto Star (March 2015) – Discusses the Canadian Conservative party’s use of fear in the their marketing strategy – particularly in relation to terrorism and national defense.

Tony Abbott ‘used terror threat as political weapon’ – The New Daily (February 2016) – Discusses claims made by respected senior journalist Aaron Patrick that the Abbot government used the threat of terrorism as a political weapon against their political opponents.