Political Marketing POLITICS 345
Strategy and the environment
Alniacik, Umit. 2009. Unpredictable influences threaten government re-election: the effect of situational factors in the results of recent elections in Turkey. In Political Marketing: Principles and Applications, by J. Lees-Marshment. Oxon and New York: Routledge.
Winther Nielsen, Sigge (2012). ‘Three faces of political marketing strategy’. Journal of Public Affairs, 12(4): 293–302.
Winther Nielsen, Sigge (2013). ‘Toward a new institutional strategy framework for political marketing’. Journal of Public Affairs,13(1): 84–99.
Winther Nielsen, Sigge (2013). Marketized Politics: Party Marketing Strategy and Voter Brand Consumption. Copenhagen: Copenhagen University Press.
Nielsen, Sigge Winther. (2015). "Party planners - how political strategies are chosen." Journal of Public Affairs no. 15 (4):340-363.
Ormrod, Robert P., Ghasem Zaefarian, Stephan C. Henneberg, and Philippe Vries. (2015). "Strategy, market orientation and performance: the political context." Journal of Public Affairs no. 15 (1):37-52.