Sales and Market-Orientations


Academic Literature

Asano, Masahiko, and Bryce Wakefield (2010). ‘Political market-orientation in Japan’, in Jennifer Lees-Marshment, Jesper Strömbäck and Chris Rudd (eds) Global Political Marketing, London: Routledge, 234–48.

Balestrini, Pierre P., and Paul R. Gamble (2011). ‘Confronting EU unpopularity: the contribution of political marketing’. Contemporary Politics, 17(1): 89–107.

Coleman Stephen (2007). Review Political marketing in comparative perspective. Parliamentary Affairs, vol. 60(1): 180-186.

Cotrim Maciera, Josiane (2005). Change to Win? The Brazilian Workers' Party's 2002 General Election Marketing Strategy. In Darren G. Lilleker and Jennifer Lees-Marshment (Eds.), Political Marketing: A Comparative Perspective. Manchester: Manchester University Press.

Elder, Edward. (2016). "Market-Oriented Governing Leaders’ Communication: John Key and Barack Obama." Journal of Nonprofit & Public Sector Marketing no. 28 (1):5-21.

Fell, Dafydd J., and Isabelle Cheng (2010). ‘Testing the market-oriented model of political parties in a non-Western context: the case of Taiwan’, in Jennifer Lees-Marshment, Jesper Strömbäck and Chris Rudd (eds) Global Political Marketing, London: Routledge, 175–88.

Fell, Dafydd. 2009. Political marketing in the rise and fall of Taiwan's New Party. In Political Marketing: Principles and Applications, by J. Lees-Marshment. Oxon and New York: Routledge.

Johns, Robert, and Heinz Brandenburg. (2014). "Giving voters what they want? Party orientation perceptions and preferences in the British electorate." Party Politics no. 20 (1):89-104.

Patrón-Galindo, P. (2005). The re-launch of the APRA Party: The use of political marketing in Peru in a new political era.  In Darren Lilleker and Jennifer Lees-Marshment (Eds.), Political marketing: a comparative perspective. Manchester University Press.

Patrón-Galindo, P. (2009). ‘The re-launch of the APRA Party in a new political era in Peru’, Case study 3.2 in Jennifer Lees-Marshment, Political Marketing: Principles and Applications. London; New York: Routledge, 69–70.

Patrón-Galindo, P. (2010) ‘Political marketing in a weak democracy: the Peruvian case'. In J. Lees-Marshment, J. Strömbäck & C. Rudd (eds) Global Political Marketing, London: Routledge. [202-217]

Galindo, Pedro Patrón (2010). ‘Political marketing in a weak democracy: the Peruvian case’, in Jennifer Lees-Marshment, Jesper Strömbäck and Chris Rudd (eds) Global Political Marketing, London: Routledge, 202–17.

Heczko, Pavel (2010), Use of Political Marketing in Reinventing The Conservatives - How The Conservatives Became a More Market-oriented Party. LAP Lambert Academic Publishing

Hughes, Andrew, and Stephen Dann (2010). ‘Australian Political Marketing: substance backed by style’, in Jennifer Lees-Marshment, Jesper Strömbäck and Chris Rudd (eds) Global Political Marketing. London: Routledge, 82–95.

Hutcheson, D. S. (2010) ‘Political marketing techniques in Russia‘. In J. Lees-Marshment, J. Strömbäck & C. Rudd (eds) Global Political Marketing, London: Routledge. [218-233]

Hutcheson, Derek. 2009. The 'party of power' in Russian politics. In Political Marketing: Principles and Applications, by J. Lees-Marshment. Oxon and New York: Routledge.

Ingram, Peter, and Jennifer Lees-Marshment (2002). ‘The Anglicisation of political marketing: how Blair “out-marketed” Clinton’. Journal of Public Affairs, 2(2): 44–56.

Karanfilovska, Gordica. 2009. How are Macedonian parties oriented? In Political Marketing: Principles and Applications, by J. Lees-Marshment. Oxon and New York: Routledge.

Karanfilovska, Gordica (2014) Case Study 2.2 ‘Two Sides Of The “Political Marketing Coin” As Key For Winning Elections In Macedonia’ by in Political Marketing: Principles and Applications 2nd edition Routledge

Kiss, Balazs, and Zsuzsanna Mihályffy (2010). ‘Political salesmen in Hungary’, in Jennifer Lees-Marshment, Jesper Strömbäck and Chris Rudd (eds) Global Political Marketing, London: Routledge, 143–56.

Knuckey, Jonathan (2010). ‘Political marketing in the United States: from market- towards sales-orientation?’, in Jennifer Lees-Marshment, Jesper Strömbäck and Chris Rudd (eds) Global Political Marketing, London: Routledge, 96–112.

Knuckey, Jonathan and Jennifer Lees-Marshment (2005). American Political Marketing: George W. Bush and the Republican Party. In D. G. Lilleker & J. Lees-Marshment (Eds.), Political Marketing in Comparative Perspective. Manchester: Manchester University Press.

Kotler, Philip, and Sidney J. Levy (1969). ‘Broadening the concept of marketing’. Journal of Marketing, 33(1): 10–15.

Kotzaivazoglou, I. and Zotos, Y. (2010) ‘The level of market-orientation of political parties in Greece'. In J. Lees-Marshment, J. Strömbäck & C. Rudd (eds) Global Political Marketing, London: Routledge. [128-142]

Kotzaivazoglou, Iordanis (2011), 'Political marketing in the Greek context: does market orientation exist?' International Review on Public and Nonprofit Marketing Volume 8, Number 1, 41-56

Lederer, A., F. Plasser and Scheucher, C. (2005). The Rise and Fall of Populism in Austria - A Political Marketing Perspective. In D. G. Lilleker & J. Lees-Marshment (Eds.), Political Marketing in Comparative Perspective. Manchester: Manchester University Press.

Lees, C. (2005). Political marketing in Germany: the case of the SPD. In D. G. Lilleker & J. Lees-Marshment (Eds.),Political Marketing in Comparative Perspective. Manchester: Manchester University Press.

Lees-Marshment, J (2001). The Marriage of Politics and Marketing. Political Studies, vol. 49(4): 692-713.

Lees-Marshment, J (2001). The Product, Sales and Market-oriented Party: How Labour learnt to market the product, not just the presentation. European Journal of Marketing, vol. 35(9/10): 1074-1084.

Lees-Marshment, J (2001). Political Marketing and British Political Parties: The Party’s Just Begun. Manchester: Manchester University Press.

Lees-Marshment, J (2005). The Marketing Campaign: The British General Election of 2005. Journal of Marketing Management, vol. 21(9/10): 1151-60.

Lees-Marshment, J (2006) ‘Political marketing theory and practice: a reply to Ormrod’s Critique of the Lees-Marshment Market-Oriented Party Model’, Politics, May 26(2) (2006), pp.119-125

Lees-Marshment, Jennifer (2008) Managing a market-orientation in government: Cases in the U.K. and New Zealand. In Dennis W. Johnson (Ed.), The Routledge Handbook of Political Management. USA, Taylor and Francis Group.

Lees-Marshment, J (2009)  'Marketing after the election: the potential and limitations of maintaining a market-orientation in government' ‘Rethinking Public Relations' special issue for The Canadian Journal of Communication Vol 34 pp 205-227

Lees-Marshment, J (2009). 'Political marketing and the 2008 New Zealand election: a comparative perspective,'Australian Journal of Political Science Vol. 44, No. 3, pp. 457-475

Lees-Marshment, J. (2010) ‘New Zealand Political Marketing: Marketing Communication rather than the Product?' In J. Lees-Marshment, J. Strömbäck & C. Rudd (eds) Global Political Marketing, London: Routledge. [113-127]

Lees-Marshment, J. and Pettitt, R. T. (2010) ‘UK political marketing: a question of leadership?'. In J. Lees-Marshment, J. Strömbäck & C. Rudd (eds) Global Political Marketing, London: Routledge. [113-127]

Lees-Marshment, Jennifer (2008) Managing a market-orientation in government: Cases in the U.K. and New Zealand. In Dennis W. Johnson (Ed.), The Routledge Handbook of Political Management. USA, Taylor and Francis Group.

Lees-Marshment, Jennifer (2008). Political marketing and British political parties: The party's just begun (1st and 2nd edn.). Manchester and New York: Manchester University Press.

Lees-Marshment, Jennifer (2009a). ‘Political Marketing and the 2008 New Zealand Election: A Comparative Perspective’, Australian Journal of Political Science, 44(3): 457–75.

Lees-Marshment, Jennifer (2010). 'New Zealand Political Marketing: marketing communication rather than the product?' in Jennifer Lees-Marshment, Jesper Strömbäck and Chris Rudd (eds) Global Political Marketing. London: Routledge, 65–81.

Lees-Marshment, Jennifer, Jesper Strömbäck and Chris Rudd (eds) (2010) Global Political Marketing. London: Routledge, 278–97.

Lees-Marshment, Jennifer, Yannick Dufresne, Gregory Eady, Danny Osborne, Cliff van der Linden, and Jack Vowles. (2015). "Vote Compass in the 2014 New Zealand election: hearing the voice of New Zealand voters." Political Science no. 69 (2):94-124.

Lilleker, Darren, and Jennifer Lees-Marshment (eds) (2005). Political Marketing: A Comparative Perspective. Manchester: Manchester University Press.

Maier, Michaela, Jens Tenscher and Kirsten Schüller (2010). ‘Political marketing in Germany’, in Jennifer Lees-Marshment, Jesper Strömbäck and Chris Rudd (eds) Global Political Marketing. London: Routledge, 34–51.

Marland, A. (2005). Canadian political parties: Market-oriented or ideological slagbrains? In Darren Lilleker and Jennifer Lees-Marshment (Eds.), Political marketing: a comparative perspective. Manchester University Press.

Matuskova, Anna, Otto Eibl and Alexander Braun (2010). ‘The Czech case: a market-oriented party on the rise?’, in Jennifer Lees-Marshment, Jesper Strömbäck and Chris Rudd (eds) Global Political Marketing. London: Routledge, 157–74.

McGough, S. (2005). Political marketing in Irish politics: the case of Sinn Féin. In Darren Lilleker and Jennifer Lees-Marshment (Eds.), Political marketing: a comparative perspective. Manchester University Press.

Mensah, K. (2010) ‘Political marketing in Ghana'. In J. Lees-Marshment, J. Strömbäck & C. Rudd (eds) Global Political Marketing, London: Routledge. [189-201]

Mortimore, Roger, and Mark Gill (2010). ‘Implementing and interpreting market orientation in practice: lessons from Britain’. in Jennifer Lees-Marshment, Jesper Strömbäck and Chris Rudd (eds) Global Political Marketing. London: Routledge, 249–62.

Newman, B. I. (2010) Obama the Brand: A Paradigm Shift in Marketing and Polling. Transfer: Webeforschung & Praxis: pp. 46-53.

Newman, Bruce I. (1994). The Marketing of the President: Political Marketing as Campaign Strategy. Thousand Oaks, CA: Sage Publications.

Newman, Bruce I. (ed.) (1999). Handbook of Political Marketing. Thousand Oaks, CA: Sage Publications.

Newman, Bruce (1999). The Mass Marketing of Politics: Democracy in an Age of Manufactured Images. Beverley Hills: Sage Publications.

O'Cass, A. and R. Voola (2010). "Explications of Political Marketing Orientation and Political Brand Orientation using the Resource-based View of the Political Party." Journal of Marketing Management iFirst: 1472-1376.

O'Cass, Aron (1996). Political marketing and the marketing concept. European Journal of Marketing, vol. 30(10/11): 45-61.  

O'Cass, Aron (2001). The Internal-External Marketing Orientation of a Political Party: Social Implications of Political Party Marketing Orientation. Journal of Public Affairs, vol. 1(2): 136-52.

Ormord, Robert P. (2006). ‘A critique of the Lees-Marshment market-oriented party model’, Politics, 26(2) (May): 110–18.

Ormrod, R. P. And S. C. Henneberg (2010). "An investigation into the relationship between political activity levels and political market orientation." European Journal of Marketing 44(3/4): 382-400.

Ormrod, R. P. and S. C. Henneberg (2010). "Understanding voter orientation in the context of political market orientation: is the political customer king?." Journal of Marketing Management 26(1-2): 108-130.

Ormrod, R. P. and S. C. M. Henneberg (2010). "Strategic Political Postures and Political Market Orientation: Toward an Integrated Concept of Political Marketing Strategy." Journal of Political Marketing 9(4): 294-313.

Ormrod, Robert P and Heather Savigny (201?), 'Political market orientation: A framework for understanding relationship structures in political parties' Party Politics, published online March 2011

Ormrod, Robert P. (2005). ‘A conceptual model of political market orientation’. Journal of Non- Profit and Public Sector Marketing, 14(1/2): 47–64.

Ormrod, Robert P. (2005). ‘A conceptual model of political market orientation’, in Walter Wymer and Jennifer Lees-Marshment (eds), Current Issues in Political Marketing. Binghamton, NY: Haworth Press.

Ormrod, Robert P. (2007). Political Market Orientation and Its Commercial Cousin: Close Family or Distant Relatives? Journal of Political Marketing, vol. 6(2/3): 69-90.

Ormrod, Robert P., and Stephan C. Henneberg (2009) "Different Facets of Market Orientation: A Comparative Analysis of Party Manifestos." Journal of Political Marketing 8, no. 3: 190 - 208.

Ormrod, Robert Paul and Stephan C. Henneberg (2006). Different facets of market orientation: A comparative exploratory analysis of party manifestos in Britain and Germany. 3rd International Conference on Political Marketing, 05 April 2006.

Ormrod,  Robert P. (2006) A Critique of the Lees-Marshment Market-Oriented Party Model. Politics, May 26(2), pp. 110-118

Pare, Daniel J. & Berger, Flavia. (2008). Political Marketing Canadian Style? The Conservative Party and the 2006 Federal Election. Canadian Journal of Communication, 33(1), 39-63.

Patrón-Galindo, P. (2005). The re-launch of the APRA Party: The use of political marketing in Peru in a new political era.  In Darren Lilleker and Jennifer Lees-Marshment (Eds.), Political marketing: a comparative perspective. Manchester University Press.

Rudd, Chris (2005). Marketing the Message or the Messenger? In Darren Lilleker and J. Lees Marshment (Eds.),Political Marketing in Comparative Perspective. Manchester: Manchester University Press.

Sauzier-Uchida, Eim (2014) ‘The Rise of Consumer–Oriented Politics in Japan? Exploring the Party–Citizen Relationship through Discourse Analysis’ Japanese Journal of Political Science, 2014

Savigny, Heather, and Mick Temple (2010). ‘Political Marketing Models: The Curious Incident of the Dog that Doesn't Bark’. Political Studies, 58(5): 1049–64.

Strömbäck , Jesper (2010). A Framework for Comparing Political Market-Orientation. In Jennifer Lees-Marshment, Jesper Strömbäck  and Chris Rudd (Eds.), Global Political Marketing. Routledge [52-64]

Strömbäck, J. (2007) ‘Antecedents of political market orientation in Britain and Sweden: analysis and future research propositions’. Journal of Public Affairs 7(1): 1-11.

Strömbäck, J. (2007) ‘Political Marketing and Professionalized Campaigning. A Conceptual Analysis’, Journal of Political Marketing 6 (2/3): 49-67.

Strömbäck, Jesper, Jennifer Lees-Marshment and Chris Rudd (2012), ‘Political Party Market Orientation in a Global Perspective' Chapter 7 in the Routledge Handbook of Political Marketing edited by Jennifer Lees-Marshment,  Routledge.

Strömbäck, Jesper. (2010b). ‘Political Market-orientation in a Multi-party System: the Swedish case’, Chapter 4 in Jennifer Lees-Marshment, Jesper Strömbäck and Chris Rudd (eds) Global Political Marketing, London: Routledge, 52–64.

Temple, Mick (2010). ‘Political marketing, party behaviour and political science’. in Jennifer Lees-Marshment, Jesper Strömbäck and Chris Rudd (eds) Global Political Marketing, Routledge, 263–77.

Wakefield, Bryce (2009). ‘Principle versus patronage: the Lees-Marshment method and political marketing in Japan’, Case Study 3.3 in Jennifer Lees-Marshment, Political Marketing: Principles and Applications. London; New York: Routledge: 71–2.

Weber, T. J. (2014). How to Choose a Political Marketing Orientation: Voter Orientation or Political Brand Identity Orientation? In Academy of Marketing Science Conference: With Great Power Comes Great Responsibility Track Indianapolis, Indiana.

Wilcox, John (2014) Case Study 2.3 ‘The Green Party’s SOP/MOP Strategy at the 2011 General Election in New Zealand’ in Political Marketing: Principles and Applications 2nd edition Routledge

Audio-Visual

Justin Trudeau, Canadian Liberal Party leader responsiveness

Trudeaumania 2.0

Media documentary on Justin Trudeau’s rising popularity when he stood to become leader of Canadian Liberal Party, and getting people especially youth more involved, and getting the Liberal Party back on track. published on Apr 5, 2013; visit http://CanuckPolitics.com for more. 8 minutes - https://www.youtube.com/watch?v=dkxfd0KnkgE

Attempts to stay/regain MOP

MOP in government

Canadian PM Justin Trudeau listening in power – ‘CBC NEWS SPECIAL - Canadians interview the prime minister about issues that matter to them’ http://www.cbc.ca/news/politics/face-to-face-prime-minister-1.3427890

US President Obama's backyard initiatives to get back in touch before 2010 mid term elections

UK PM Tony Blair's attempts to regain a market-orientation

Australian PM Kevin Rudd

John Utting, UMR pollster, talking about where Kevin Rudd, former Australian Prime Minister, went wrong and polling http://www.switzer.com.au/business-news/news-stories/where-did-rudd-go-wrong/

Failure to achieve or loss of a market-orientation

Avoiding decline of market-orientation

Newly re-elected NZ PM John Kay talks about the need to avoid arrogance and not take the Government off to the right. Several media clips about this. On election night see http://www.radionz.co.nz/news/political/255131/mps-to-be-sworn-in-on-20-october. On  Monday 22 sept evening – Campbell live http://www.tv3.co.nz/CAMPBELL-LIVE-Monday-September-22-2014/tabid/3692/articleID/103019/MCat/2908/Default.aspx; Key on breakfast http://tvnz.co.nz/vote-2014-news/key-won-t-let-mps-get-arrogant-after-emphatic-victory-6087715 (short) and http://tvnz.co.nz/breakfast-news/john-key-committed-deliver-strong-result-nz-video-6087759 (long); Key on first line, tv3, Monday 22nd September http://www.3news.co.nz/politics/keys-priorities-economy-education-and-the-flag-2014092209 and

Key on seven sharp http://tvnz.co.nz/seven-sharp/john-key-now-video-6089095 and also see http://www.stuff.co.nz/national/politics/10526769/John-Key-starts-coalition-talks and Key on radio New Zealand  (podcast not audio) http://www.radionz.co.nz/national/programmes/morningreport/audio/20150541/john-key-is-warning-his-ministers-and-mps-not-to-become-arrogant-in-their-third-term-of-government.

 

How parties need to occupy the centre ground – former NZ Labour PM Helen Clark

Q&A, 2016 http://tvnz.co.nz/q-and-a-news/helen-clark-resolute-in-bid-top-un-job-video-6494411

"The truth is that the modern politics in democratic societies has become a bit like a consumer exercise. You try something; you try something else….You have your strong core of supporters but you must get centre ground voters. 

Websites

Rule #1: It’s Not About YouPolitical Trade Secrets (June 2015) – Article by campaign consultant Sean Bartley on how candidates should primarily be focusing on voters and the issues that concern them.

Democrats, in a stark shift in messaging, to make big tax-break pitch for middle classThe Washington Post (January 2015) – Article discussing leading Democrats decision to attempt to address income inequality by creating more tax breaks for the middle class following the unpopularity of Obama’s economic approach the previous year.

Discussion of Obama's backyard initiative

http://www.google.com/hostednews/afp/article/ALeqM5hOSuWPRWNvgqS_rAHLjki7GA6DZw Obama: from someone's backyard to the global stage, By Stephen Collinson (AFP)

http://politicalticker.blogs.cnn.com/2010/09/22/white-house-dispatch-unseen-and-unscripted-moments-at-backyard-summit/ White House Dispatch: Unseen and unscripted moments at backyard summit

 

http://www.kaiserhealthnews.org/Daily-Reports/2010/September/23/Sept-23-Big-Picture-Stories.aspx At Six Month Anniversary, Obama Touts Benefits Of Health Care Law

Re-connecting UK PM Tony Blair

Consultants paper on Reconnecting the Prime Minister, Tony Blair 2004-5 http://www.promisecorp.com/documents/Reconnecting_the_Prime_Minister.pdf

Langmaid Roy, Charles Trevail and B Hayman (2006). Reconnecting the Prime Minister. Paper presented at the Annual conference of the Market Research Society, London - discussion of the work and link to download on http://www.langmaidpractice.com/blog/reconnecting-the-prime-minister/

 

Canadian 2015 Election

Understanding Canada’s 2015 Election Result: Listening Strategy and Political Marketing | Jennifer Lees-MarshmentPacific Outlier – Article discussing the 2015 Canadian election result in relation to the field of political marketing, particularly highlighting the importance of ‘listening’ or market-orientation.

What Justin Trudeau’s Remarkable Rise Teaches Us About the Future of Political MarketingMedium (December 2015) – Article discussing the successes behind Trudeau’s style of campaigning and political marketing, particularly praising his ability to “create powerful moments that contain massive viral potential.”

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