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Glaab, Manuela (2007). ‘Strategy and politics: the example of Germany’. In Thomas Fischer, Gregor Peter Schmitz, and Michael Seberich (eds), The Strategy of Politics: Results of a Comparative Study. Butersloh: Verlag Bertelsmann Stiftung.

Lees-Marshment, Jennifer (2009b). 'Marketing after the election: the potential and limitations of maintaining a market-orientation in government', ‘Rethinking Public Relations’ special issue for The Canadian Journal of Communication, 34(2): 205-227.

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Lees-Marshment, Jennifer (2008) ‘Managing a market-orientation in government: Cases in the U.K. and New Zealand’, in Dennis W. Johnson (ed.), The Routledge Handbook of Political Management, New York; Abingdon: Routledge, 524-536.

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William Hague (Rory Bremmer) EU Posturing, October 2007, 1:03 http://www.youtube.com/watch?v=ZO9BHGNtiok&feature=PlayList&p=344CDAC83509F744&play

next=1&playnext_from=PL&index=39

Dave the Chameleon (UK Labour ad), April 2006, 2:46 http://www.youtube.com/watch?v=bRKhTQHrtdk

Blair and Cameron: Changes (copycat politics), 2:07 http://www.youtube.com/watch?v=mYkGThMYmbk

Bush Blair Endless Love, April 2006, 3:23  http://www.youtube.com/watch?v=nupdcGwIG-g&feature=fvsr

David Cameron, March 2007, 4:00 http://www.youtube.com/watch?v=_d5MPt47RtE

Gordon Brown vs. David Cameron, May 2007, 0:51 http://www.youtube.com/watch?v=xmHt5UEL9sI