Implementing political strategy


Academic Literature

Arterton, Christopher F. (2007). ‘Strategy and politics: the example of the United States of America’. In Thomas Fischer, Gregor Peter Schmitz and Michael Seberich (eds), The Strategy of Politics: Results of a Comparative Study. Butersloh: Verlag Bertelsmann Stiftung.

Barber, Stephen (2005). Political Strategy: Modern Politics in Contemporary Britain. Liverpool: Liverpool Academic Press.

Bartle, J., S. Atkinson, and R. Mortimore (eds) (2002). Political Communications: The General Election Campaign of 2001. London: Frank Cass.

Boaz, Annette, and William Solesbury (2007). ‘Strategy and politics: the example of the United Kingdom’. In Thomas Fischer, Gregor Peter Schmitz, and Michael Seberich (eds), The Strategy of Politics: Results of a Comparative Study. Butersloh: Verlag Bertelsmann Stiftung.

Fischer, Thomas, Gregor Peter Schmitz, and Michael Seberich (eds) (2007). The Strategy of Politics: Results of a Comparative Study. Butersloh: Verlag Bertelsmann Stiftung.

Glaab, Manuela (2007). ‘Strategy and politics: the example of Germany’. In Thomas Fischer, Gregor Peter Schmitz, and Michael Seberich (eds), The Strategy of Politics: Results of a Comparative Study. Butersloh: Verlag Bertelsmann Stiftung.

Lees-Marshment, Jennifer (2009b). 'Marketing after the election: the potential and limitations of maintaining a market-orientation in government', ‘Rethinking Public Relations’ special issue for The Canadian Journal of Communication, 34(2): 205-227.

Lees-Marshment, Jennifer (2010). 'New Zealand Political Marketing: marketing communication rather than the product?' in Jennifer Lees-Marshment, Jesper Strömbäck and Chris Rudd (eds) Global Political Marketing. London: Routledge, 65–81 

Lees-Marshment, Jennifer (2008) ‘Managing a market-orientation in government: Cases in the U.K. and New Zealand’, in Dennis W. Johnson (ed.), The Routledge Handbook of Political Management, New York; Abingdon: Routledge, 524-536.

Lilleker, Darren, and Jennifer Lees-Marshment (eds) (2005). Political Marketing: A Comparative Perspective. Manchester: Manchester University Press.

Lindholm, Mikael R., and Anette Prehn (2007). ‘Strategy and politics: the example of Denmark’, in Thomas Fischer, Gregor Peter Schmitz, and Michael Seberich (eds), The Strategy of Politics: Results of a Comparative Study. Butersloh: Verlag Bertelsmann Stiftung.

Mehlman, Steve (2006). ‘California’s special election: political miscalculations and PR missteps’. Public Relations Tactics, 13(2): 12–13.

Pear, Elijah (2014) Case Study 2.4 ‘Maintaining a Market Orientation in Minority Government’ in Political Marketing: Principles and Applications 2nd edition Routledge

Promise (2006) Reconnecting the Prime Minister, Paper 21 for the Market research society

Smith, Gareth (2005). ‘Positioning political parties: the 2005 UK General Election’. Journal of Marketing Management, 21(9/10): 1135–49.

Strömbäck, Jesper (2009). ‘From the ‘old’ to the ‘new’ moderates: a Swedish case study’, Case study 5.1 in Jennifer Lees-Marshment, Political Marketing: Principles and Applications. London; New York: Routledge: 121–3.

Audio-Visual

Problems Implementing Market Orientation

William Hague (Rory Bremmer) EU Posturing, October 2007, 1:03 http://www.youtube.com/watch?v=ZO9BHGNtiok&feature=PlayList&p=344CDAC83509F744&play

next=1&playnext_from=PL&index=39

Dave the Chameleon (UK Labour ad), April 2006, 2:46 http://www.youtube.com/watch?v=bRKhTQHrtdk

Blair and Cameron: Changes (copycat politics), 2:07 http://www.youtube.com/watch?v=mYkGThMYmbk

Bush Blair Endless Love, April 2006, 3:23  http://www.youtube.com/watch?v=nupdcGwIG-g&feature=fvsr

David Cameron, March 2007, 4:00 http://www.youtube.com/watch?v=_d5MPt47RtE

Gordon Brown vs. David Cameron, May 2007, 0:51 http://www.youtube.com/watch?v=xmHt5UEL9sI

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