Political Marketing POLITICS 345
There are now several documentaries that cover campaigns and within that the use of political marketing such as MITT and Our Brand is Crisis.
See http://www.youtube.com/watch?v=rLHxbemvpxY 1 & ½ hours.
A Netflix original documentary, Mitt is a rare and intimate account of one man's quest for the presidency. Given unprecedented access by Mitt Romney and his family for six years, Mitt follows the former governor's presidential aspirations, from Christmas 2006 to his initial run to become the Republican nominee in 2008 and through his Presidential concession speech in 2012.
Director Greg Whiteley ("New York Doll," "Resolved") travels alongside the campaign through interactions with potential voters, preparations for the debates, personal moments with his family and concluding with final presidential election night results. Premiered January 24, 2014 in all Netflix territories.
Our Brand is Crisis
Our Brand is Crisis is a ﬂy-on-the-wall documentary of a campaign in Bolivia run by US consultants produced by Rachel Boynton. For decades, U.S. strategists-for-hire have been quietly molding the opinions of voters and the messages of candidates in elections from the Middle East to the South American jungle. With flabbergasting access to think sessions, media training and the making of smear campaigns, we watch how the consultants' marketing strategies shape the relationship between a leader and his people. Our Brand is Crisis is an astounding look at one group's campaign to elect the President of Bolivia and its earth-shattering aftermath. For more information please visit www.ourbrandiscrisismovie.com