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There are a number of movies that cover the use of marketing in politics including movies based on true campaigns/events like Game Change, Primary Colours and No; and fictional movies which are nonetheless a great insight into political marketing practice such as Ides of March.

Game Change



Game Change is an HBO film based on the 2008 presidential campaign of John McCain/Sarah Palin.


Primary Colours



Primary Colours is loosely based on the 1992 Bill Clinton Presidential Campaign.




See for trailor.

This movie covers the period when political advertising was introduced in Chilean politics to encourage voting against a dictator staying in power in the 1988 plebiscite referendum.

When Chilean military dictator Augusto Pinochet, facing international pressure, calls for a referendum on his presidency in 1988, opposition leaders persuade a brash young advertising executive, Rene Saavedra (Gael Garcia Bernal), to spearhead their campaign. With scant resources and constant scrutiny by the despot's watchmen, Saavedra and his team devise an audacious plan to win the election and free their country from oppression.




Ides of March


This movie explores the tensions working as a consultant on a political campaign including when to follow principle or game play; a good insight into life as a political consultant.

A young communications director works for a fast-rising presidential candidate. During the course of the campaign, the idealistic young man falls prey to the backstabbing and other dirty trickery of seasoned rival politicos.



The Iron Lady

See for the trailor.


Movie based on the UK Prime Minister Margaret Thatcher. Covers issues of marketing politicians (including advertisers Saatchi), leadership and gender.

Our Brand is Crisis

"Our Brand is Crisis Official Trailer #1 (2015) - Sandra Bullock, Billy Bob Thornton Movie HD" on YouTube  - trailor

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