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Political Marketing & its parent disciplines: Political science and Marketing

Academic Literature

Butler, Patrick and Neil Collins (1999). A Conceptual Framework for Political Marketing. In Bruce I. Newman (Ed.), Handbook of Political Marketing. Thousand Oaks, CA: Sage Publications.

Butler, Patrick and Phil Harris (2009). ‘Considerations on the evolution of political marketing theory’. Marketing Theory, 9(2): 149–64.

Dann, Stephen, Harris, Phil, Sullivan Mort, Gillian, Fry, Marie-Louise and Wayne Binney (2007). Reigniting the Fire: A Contemporary Research Agenda for Social, Political and Nonprofit Marketing. Journal of Public Affairs, 7: 291-304.

Kotler, Philip and Sidney J. Levy (1969). ‘Broadening the concept of marketing’. Journal of Marketing,33(1): 10–15.

Lees-Marshment, Jennifer (2001). ‘The marriage of politics and marketing’. Political Studies, 49(4): 692–713.

Lees-Marshment, Jennifer (2001). Political Marketing and British Political Parties: The Party's Just Begun. Manchester, U.K.: Manchester University Press.

Lees-Marshment, Jennifer (2003). ‘Political marketing: How to reach that pot of gold’. Journal of Political Marketing,2(1): 1–32.

Savigny, Heather (2006) ‘Political marketing and the 2005 election: what’s ideology got to do with it?’ in (eds) D. Lilleker, N Jackson, R ScullionThe Political Marketing Election? UK 2005 (Manchester: Manchester University Press) pp81-100

Scammell, Margaret (1999). ‘Political marketing: lessons for political science’. Political Studies, 47(4): 718–39.


Saatchi, Maurice (2008). ‘Business and politics are worlds apart’. The Financial Times, 24 March. http: (accessed 15 May 2008)

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